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Reading Is Fundamental logoReading Is Fundamental

Fundraising Direct Response Manager

Washington, District of Columbia, United States · Hybrid

Mid level

Position Overview Now Hiring! Fundraising Direct Response Manager Full-Time | Exempt Position Job Summary Reading Is Fundamental (RIF) is seeking a collaborative and results-driven Fundraising Direct Response Manager. In…

Skills: Omnichannel Fundraising, Digital Marketing, Direct Mail, CRM Management, Data Analytics

Reading Is Fundamental logo

Fundraising Direct Response Manager

Reading Is Fundamental

Washington, District of Columbia, United States • Hybrid

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Mid levelHybrid · 3 days in office

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  • Full-time
  • bachelor degree
  • Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance Plan, 403(b) Retirement Savings Plan, Paid Time Off
  • Posted 48d ago
  • Apply by Jun 11
  • ~40 hrs/week

Responsibilities

Plan and execute omnichannel fundraising campaigns across digital and traditional platforms to acquire and retain donors. Use data analytics to optimize campaign performance and ensure compliance with fundraising regulations.

Requirements

Requires a Bachelor's degree in marketing, communications, or a related field with at least 3 years of nonprofit fundraising or digital marketing experience. Proficiency in CRM systems like Salesforce and analytics tools like Google Analytics is essential.

Full job description

Position Overview

Now Hiring! Fundraising Direct Response Manager

 

Full-Time | Exempt Position

 

Job Summary

 

Reading Is Fundamental (RIF) is seeking a collaborative and results-driven Fundraising Direct Response Manager. In this role, you’ll play a pivotal part in advancing RIF’s donor growth and revenue strategies. This position focuses on implementing innovative, omnichannel fundraising campaigns across both digital and traditional platforms—including paid advertising, social media, SMS, and direct mail.

 

What’s in It for You

  • Medical, dental, and vision insurance.
  • Basic life insurance plan.
  • 403(b) retirement savings plan.
  • Paid time off (PTO), including vacation, personal time, and bereavement leave.
  • 13 paid holidays annually.
  • Short-term disability (STD) and long-term disability (LTD) coverage.
  • Hybrid work environment (Onsite 3x a week).

What You’ll Do

  • Plan and execute robust, creative, and conversion-driven omnichannel fundraising campaigns.
  • Lead strategy, execution, and optimization of digital fundraising and direct mail efforts to acquire new donors, re-engage lapsed supporters, and retain existing donors.
  • Collaborate cross-departmentally to align fundraising strategies and messaging with broader organizational goals.
  • Use data and analytics to evaluate campaign performance, track donor behavior, and inform future strategies to improve response rates and ROI.
  • Ensure compliance with fundraising regulations, data privacy laws, and digital marketing best practices.
  • Oversee the development, implementation, and optimization of campaigns on RIF.org, ensuring alignment with fundraising and organizational goals.
  • Create targeted email, social media, advertising, and SMS campaigns to engage donors throughout the giving cycle.

What You’ll Need

  • Bachelor’s degree in marketing, communications, nonprofit management, or a related field (or equivalent experience).
  • 3+ years of experience in nonprofit fundraising or digital marketing, with at least 2 years leading successful digital fundraising initiatives.
  • Proficiency with CRM systems (e.g., Salesforce, Raiser’s Edge), online fundraising platforms (e.g., Classy, Engaging Networks), and analytics/marketing tools (e.g., email automation, Google Analytics, Tag Manager).
  • Strong knowledge of SEO, SEM, social media advertising, and conversion-optimized campaign development.
  • Excellent project management skills, including experience coordinating vendors and managing timelines and budgets.
  • Strong communication and analytical abilities with a data-driven, audience-focused approach.

Who We Are

 

Reading Is Fundamental (RIF) is the nation’s leading children’s literacy nonprofit. We focus on disrupting the U.S. literacy crisis by bringing the joy of reading to children to create skilled readers. By bringing books and reading resources to kids, we inspire the joy of reading, sparking imaginations and possibilities that put children on a path to reading proficiency.

 

Visit us at www.rif.org

Pay range

Up to USD $70,000.00/Yr.

Related keywords

FundraisingDirect ResponseSalesforceRaiser's EdgeClassyEngaging NetworksGoogle AnalyticsTag ManagerSMS MarketingNon-ProfitDonor GrowthROIConversion RateDigital FundraisingLiteracy

About Reading Is Fundamental

LinkedInVisit site

Until Every Child Reads

Industry
Non-profit Organizations
Company size
11-50 employees
Founded
1966
Headquarters
Washington, District of Columbia
LinkedIn followers
8,976

Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis—so that every child has the fundamentals for success. As the nation’s leading children’s literacy nonprofit, RIF has provided nearly 430 million books and reading resources to nearly 190 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org.

Offices: 750 1st St NE, Washington, District of Columbia, US

Children's LiteracyAdvocacyChildren's BooksEarly ReadingEducator SupportCommunity SupportReading ResourcesEbooks for childrenHelping children readDigital library
View all jobs at Reading Is Fundamental

About Reading Is Fundamental

LinkedInVisit site

Until Every Child Reads

Industry
Non-profit Organizations
Company size
11-50 employees
Founded
1966
Headquarters
Washington, District of Columbia
LinkedIn followers
8,976

Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis—so that every child has the fundamentals for success. As the nation’s leading children’s literacy nonprofit, RIF has provided nearly 430 million books and reading resources to nearly 190 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org.

Offices: 750 1st St NE, Washington, District of Columbia, US

Children's LiteracyAdvocacyChildren's BooksEarly ReadingEducator SupportCommunity SupportReading ResourcesEbooks for childrenHelping children readDigital library
View all jobs at Reading Is Fundamental

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