Washington, District of Columbia, United States · Hybrid
Mid level
Position Overview Now Hiring! Fundraising Direct Response Manager Full-Time | Exempt Position Job Summary Reading Is Fundamental (RIF) is seeking a collaborative and results-driven Fundraising Direct Response Manager. In…
Skills: Omnichannel Fundraising, Digital Marketing, Direct Mail, CRM Management, Data Analytics
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Full-time
bachelor degree
Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance Plan, 403(b) Retirement Savings Plan, Paid Time Off
Posted 48d ago
Apply by Jun 11
~40 hrs/week
Responsibilities
Plan and execute omnichannel fundraising campaigns across digital and traditional platforms to acquire and retain donors. Use data analytics to optimize campaign performance and ensure compliance with fundraising regulations.
Requirements
Requires a Bachelor's degree in marketing, communications, or a related field with at least 3 years of nonprofit fundraising or digital marketing experience. Proficiency in CRM systems like Salesforce and analytics tools like Google Analytics is essential.
Full job description
Position Overview
Now Hiring! Fundraising Direct Response Manager
Full-Time | Exempt Position
Job Summary
Reading Is Fundamental (RIF) is seeking a collaborative and results-driven Fundraising Direct Response Manager. In this role, you’ll play a pivotal part in advancing RIF’s donor growth and revenue strategies. This position focuses on implementing innovative, omnichannel fundraising campaigns across both digital and traditional platforms—including paid advertising, social media, SMS, and direct mail.
What’s in It for You
Medical, dental, and vision insurance.
Basic life insurance plan.
403(b) retirement savings plan.
Paid time off (PTO), including vacation, personal time, and bereavement leave.
13 paid holidays annually.
Short-term disability (STD) and long-term disability (LTD) coverage.
Hybrid work environment (Onsite 3x a week).
What You’ll Do
Plan and execute robust, creative, and conversion-driven omnichannel fundraising campaigns.
Lead strategy, execution, and optimization of digital fundraising and direct mail efforts to acquire new donors, re-engage lapsed supporters, and retain existing donors.
Collaborate cross-departmentally to align fundraising strategies and messaging with broader organizational goals.
Use data and analytics to evaluate campaign performance, track donor behavior, and inform future strategies to improve response rates and ROI.
Ensure compliance with fundraising regulations, data privacy laws, and digital marketing best practices.
Oversee the development, implementation, and optimization of campaigns on RIF.org, ensuring alignment with fundraising and organizational goals.
Create targeted email, social media, advertising, and SMS campaigns to engage donors throughout the giving cycle.
What You’ll Need
Bachelor’s degree in marketing, communications, nonprofit management, or a related field (or equivalent experience).
3+ years of experience in nonprofit fundraising or digital marketing, with at least 2 years leading successful digital fundraising initiatives.
Proficiency with CRM systems (e.g., Salesforce, Raiser’s Edge), online fundraising platforms (e.g., Classy, Engaging Networks), and analytics/marketing tools (e.g., email automation, Google Analytics, Tag Manager).
Strong knowledge of SEO, SEM, social media advertising, and conversion-optimized campaign development.
Excellent project management skills, including experience coordinating vendors and managing timelines and budgets.
Strong communication and analytical abilities with a data-driven, audience-focused approach.
Who We Are
Reading Is Fundamental (RIF) is the nation’s leading children’s literacy nonprofit. We focus on disrupting the U.S. literacy crisis by bringing the joy of reading to children to create skilled readers. By bringing books and reading resources to kids, we inspire the joy of reading, sparking imaginations and possibilities that put children on a path to reading proficiency.
Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis—so that every child has the fundamentals for success. As the nation’s leading children’s literacy nonprofit, RIF has provided nearly 430 million books and reading resources to nearly 190 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org.
Offices: 750 1st St NE, Washington, District of Columbia, US
Children's LiteracyAdvocacyChildren's BooksEarly ReadingEducator SupportCommunity SupportReading ResourcesEbooks for childrenHelping children readDigital library
Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis—so that every child has the fundamentals for success. As the nation’s leading children’s literacy nonprofit, RIF has provided nearly 430 million books and reading resources to nearly 190 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org.
Offices: 750 1st St NE, Washington, District of Columbia, US
Children's LiteracyAdvocacyChildren's BooksEarly ReadingEducator SupportCommunity SupportReading ResourcesEbooks for childrenHelping children readDigital library