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Jobs at Priority One Credit Union (Now Hiring) — 4 open

Priority One Credit Union logoPriority One Credit Union

Marketing & Business Development Manager

South Pasadena, California, United States · On-site

Senior

POSITION PURPOSE The Manager, Marketing & Business Development is responsible for leading the credit union’s marketing strategy and business development efforts to drive membership growth, deepen member relationships, an…

Skills: Marketing Strategy, Business Development, Brand Management, Digital Marketing, Market Research

Priority One Credit Union logoPriority One Credit Union

Universal Banker

South Pasadena, California, United States · On-site

Mid level

POSITION PURPOSE Responsible for performing a broad variety of member services. Answer member questions regarding Credit Union services and perform a variety of account maintenance. Cross sell credit union products and s…

Skills: Cash Handling, Sales, Interpersonal Skills, Communication, Bookkeeping

Priority One Credit Union logoPriority One Credit Union

Universal Banker

Los Angeles, California, United States · On-site

Mid level

POSITION PURPOSE Responsible for performing a broad variety of member services. Answer member questions regarding Credit Union services and perform a variety of account maintenance. Cross sell credit union products and s…

Skills: Cash Handling, Sales, Interpersonal Skills, Communication, Bookkeeping

Priority One Credit Union logoPriority One Credit Union

Loan Processor II

South Pasadena, California, United States · On-site

Mid level

POSITION PURPOSE Responsible for interviewing members for loans and loan related questions including input, posting, and preparing all documents necessary for closing all types of consumer loans including promotions. Ass…

Skills: Loan Processing, Consumer Loans, Real Estate Loans, NMLS Licensing, Microsoft Office

Priority One Credit Union logo

Marketing & Business Development Manager

Priority One Credit Union

South Pasadena, California, United States • On-site

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Senior

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  • Full-time
  • bachelor degree
  • Posted 21d ago
  • ~40 hrs/week

Responsibilities

Lead the credit union's marketing strategy and business development to drive membership growth and enhance brand awareness. Oversee marketing campaigns, community engagement, and strategic partnerships while managing the department budget and regulatory compliance.

Requirements

Requires a Bachelor's degree in Marketing, Business, or a related field and at least 5 years of experience in marketing or business development. Must have a minimum of two years of supervisory experience and strong digital marketing and analytics skills.

Full job description

POSITION PURPOSE
 
The Manager, Marketing & Business Development is responsible for leading the credit union’s marketing strategy and business development efforts to drive membership growth, deepen member relationships, and enhance brand awareness. This role oversees marketing campaigns, community engagement, and strategic partnerships while supporting organizational goals and delivering exceptional member value.
 
ESSENTIAL FUNCTIONS AND BASIC DUTIES
  • Coordinates development and execution of Marketing Plan and department budget.
  • Oversees the development, execution and proper use of our brand identity, ensuring a positive and consistent image for the Credit Union.
  • Oversees the development and execution of the Credit Union’s intranet, website, email marketing and social media sites, ensuring that these channels are used effectively to generate business and that all content is accurate, functional and reflects our positive brand image.
  • Directs marketing research to gain input regarding member needs, product development, technological needs, and competitive analysis.
  • Effectively conducts cost/benefit analysis Return on Investment (ROI) for all marketing initiatives and campaigns.
MARKETING STRATEGY AND EXECUTION
  • Monitors and manages cost efficiency and effectiveness of department activities.
  • Plans, organizes, and controls all activities of the department.
  • Develops department goals, objectives, and systems.
  • Utilizes Marketing Customer Information File (MCIF) and analyzes member and industry data to develop plans and strategies.
  • Develops and implements short and long-term marketing plans.
  • Prepares and maintains promotional budgets and reconciliations for marketing campaigns, events and all other marketing related expenses.
  • Ensures that appropriate time frames and budgets are maintained for all marketing activities.
  • Analyzes demographic information for select groups and identifies appropriate business opportunities and implements specialized marketing.
  • Directs, coordinates, and/or participate in other special projects as requested.
BUSINESS DEVELOPMENT AND GROWTH
  • Identify and pursue opportunities to grow membership and expand product usage
  • Build and maintain relationships with Select Employer Groups (SEGs), community organizations, and business partners
  • Develop and execute outreach strategies, including events, workshops, and financial education initiatives
  • Track and report on business development activities and results
INTERNAL CONTROLS
  • Ensures Credit Union compliance with all state and federal regulations pertaining to department.
  • Develops, updates, and communicates department policies and procedures.
  • Monitors member/customer service standards to ensure that they meet Credit Union guidelines.
  • Complies with BSA and OFAC regulations within area of responsibility.
PUBLIC RELATIONS
  • Assist with planning member informational meetings, and any special activity meetings.
  • Ensures that important Credit Union news is publicized within the industry and sponsor, through press releases, published articles and any other appropriate media and events.
  • Directs other marketing research necessary to gain input regarding member needs, quality service standards, and the peer comparisons.
ADVERTISING
  • Plans, budgets, and directs all Credit Union promotional activities (i.e. newsletters, branch tv monitors, statement inserts, brochures, intranet, website, statement messages, on hold messages and promotions, etc.).
  • Evaluates, monitors, and reports results for all marketing plans and promotional activities.
  • Develops programs aimed at improving our service quality and sales culture.
  • Analyzes membership data and develops target marketing strategies.
  • Communicates to staff marketing initiatives, campaigns and promotions.
QUALIFICATIONS
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (or equivalent experience)
  • 5+ years of experience in marketing, business development, or related role (financial services or credit union experience preferred)
  • Strong understanding of digital marketing, analytics, and campaign management
  • Proven ability to build relationships and drive growth initiatives
  • Excellent communication (verbal and written), presentation, and organizational skills
  • Knowledge of credit union philosophy and member-focused service model preferred
  • Minimum of two years supervisory experience.
  • Demonstrated leadership and management skills.
  • Ability to exercise discretion and independent judgment.
 

Related keywords

Credit UnionMCIFBSAOFACFinancial ServicesMember GrowthDigital MarketingSocial MediaEmail MarketingCompetitive AnalysisDemographic AnalysisPublic RelationsPress ReleasesTarget MarketingFinancial EducationSelect Employer Groups

About Priority One Credit Union

LinkedInVisit site
Industry
Financial Services
Company size
51-200 employees
Founded
1926
Headquarters
South Pasadena, California
LinkedIn followers
279

To help our member-owners and employees achieve financial fitness. We are committed to offering quality products and services that help you win with money.

Offices: 1631 Huntington Dr, South Pasadena, California 91030, US · 15701 Sherman Way, Van Nuys, CA 91406, US · 7001 S Central Ave, Los Angeles, California, US

Convenienceloanssavingsand auto_refinanceFinancial ServicesCredit
View all jobs at Priority One Credit Union

About Priority One Credit Union

LinkedInVisit site
Industry
Financial Services
Company size
51-200 employees
Founded
1926
Headquarters
South Pasadena, California
LinkedIn followers
279

To help our member-owners and employees achieve financial fitness. We are committed to offering quality products and services that help you win with money.

Offices: 1631 Huntington Dr, South Pasadena, California 91030, US · 15701 Sherman Way, Van Nuys, CA 91406, US · 7001 S Central Ave, Los Angeles, California, US

Convenienceloanssavingsand auto_refinanceFinancial ServicesCredit
View all jobs at Priority One Credit Union

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