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Full-time
Posted 70d ago
Apply by May 28
~40 hrs/week
Responsibilities
The role is accountable for end-to-end commercial value creation across the Central EU Cluster, integrating demand acceleration, trade marketing, and revenue growth management. It involves defining commercial strategies, ensuring perfect store execution, and managing financial rigor to drive sustainable growth.
Requirements
Requires over 12 years of senior commercial leadership experience within the FMCG sector. Candidates must possess deep expertise in RGM, category management, and the ability to influence senior stakeholders in a matrixed environment.
Full job description
Overview
SodaStream is the world’s number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single-use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.
The Central EU Cluster DX/Commercial Lead for SodaStream is accountable for end‑to‑end commercial value creation across the Cluster, driving accelerated, sustainable, profitable growth by integrating Demand Acceleration, Perfect Store Excellence, Trade Marketing, Category Leadership and Revenue Growth Management (RGM).
As a core member of the Cluster Leadership Team, the role is accountable for ensuring portfolio and channel growth is strategically aligned, flawlessly executed, and financially sound.
The role balances builder mindset and execution rigor, shaping new commercial capabilities while embedding PepsiCo-Sodastream enterprise-wide standards, governance and scalability.
Responsibilities
Key Accountabilities
1. Commercial Strategy & Demand Acceleration
Define and own the commercial and demand acceleration strategy across the full portfolio eco system, off & online.
Drive shopper‑led growth strategies focused on household acquisition, penetration, repeat and lifetime value.
Ensure ecosystem thinking (vs. single‑SKU execution) to maximize long‑term value creation.
Translate consumer, shopper and usage insights into scalable commercial initiatives.
Lead the development of the AOP strategic levers for the clusters
2. Perfect Store & Execution Excellence
Own the Perfect Store vision and standards across physical retail and digital environments.
Ensure flawless execution across visibility, education‑led selling, merchandising and availability.
Establish execution scorecards, routines and governance to systematically close gaps.
Champion execution excellence as a competitive advantage.
3. Trade Marketing
Own Category Leadership across all key customers and channels.
Lead Trade Marketing strategy, including:
Innovation and launch excellence
Seasonal and occasion‑based activation
Bespoke retailer and channel plans
Ensure activation strategies are value‑driven, shopper‑relevant and scalable.
Act as owner of RGM, embedding pricing, promotion and trade investment discipline.
Steward pricing strategy, competitiveness, elasticity and price realization.
Define and enforce promotion guardrails, mechanics, depth and frequency.
Own trade investment effectiveness, value realization and leakage prevention.
Serve as guardian of commercial discipline, decision rights and escalation paths.
5. Performance Management & Value Realization
Own Cluster‑level commercial tracking and performance management.
Partner with Finance to ensure financial rigor, transparency and ROI accountability.
Lead risk and opportunity identification, driving corrective actions when off‑plan.
Embed closed‑loop learning across promotions, activation and execution.
6. Leadership, Capability Building & Ways of Working
Lead and develop high‑performing commercial excellence capabilities across the Cluster.
Partner in close collaboration with the commercial HQ team. Ensure adherence to define strategies, principles, processes and governance while localizing where appropriate within the frameworks.
Coach leaders in Demand Acceleration and RGM.
Build foundational processes, governance and ways of working where gaps exist.
Operate effectively in a matrixed environment, influencing without direct authority.
Role model enterprise leadership, courage and collaboration.
Qualifications
Critical Experience & Capabilities
Senior commercial leadership experience (typically 12+ years) in FMCG
Strong commercial and financial acumen (pricing, promotions, trade investment)
Deep understanding of Perfect Store, retail execution and shopper conversion
Ability to influence senior stakeholders and lead through ambiguity
Leadership Profile
Builder mindset with strong execution bias
Fact‑based, value‑focused decision maker
Consumer‑ and shopper‑centric
Comfortable balancing scale with local nuance
Purpose‑driven, aligned to SodaStream and pep+ ambitions
For Poland‑based roles: To support informed and transparent discussions, candidates who progress to the interview stage will be provided with information on the initialremuneration level for the role. Any questions and further details about the process will be discussed during the interview.
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better.
Offices: 700 Anderson Hill Road, Purchase, New York 10577, US · 63 Kew Road, Richmond, Surrey TW9 2QL, GB · PepsiCo International - UK & Ireland, 1600 Arlington Business Park, Theale, Berkshire RG7 4SA, GB · WTC ALMEDA PARK - Pl. de la Pau s/n, Edificio 7, Planta Baja, Cornella de Llobregat, Barcelona, Cataluña 08940, ES · 1480 Chattahoochee Ave NW, Atlanta, GA 30318, US
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better.
Offices: 700 Anderson Hill Road, Purchase, New York 10577, US · 63 Kew Road, Richmond, Surrey TW9 2QL, GB · PepsiCo International - UK & Ireland, 1600 Arlington Business Park, Theale, Berkshire RG7 4SA, GB · WTC ALMEDA PARK - Pl. de la Pau s/n, Edificio 7, Planta Baja, Cornella de Llobregat, Barcelona, Cataluña 08940, ES · 1480 Chattahoochee Ave NW, Atlanta, GA 30318, US