München, Brandenburg, Germany · Hybrid
<h2 id="unser-versprechen-für-dein-arbeitsleben">Unser Versprechen für dein (Arbeits)Leben</h2> <h2 id="teamspirit">Teamspirit</h2> <p><strong>Wir</strong> </p> <ul> <li>bringen eigene Ideen ein und setzen diese gemeinsa…
Skills: Growth Marketing, Marketing Strategy, Experimentation, Analytics, A/B Testing
München, Brandenburg, Germany · Hybrid
<h2 id="unser-versprechen-für-dein-arbeitsleben">Unser Versprechen für dein (Arbeits)Leben</h2> <h2 id="teamspirit">Teamspirit</h2> <p><strong>Wir</strong> </p> <ul> <li>bringen eigene Ideen ein und setzen diese gemeinsa…
Skills: Growth Marketing, Marketing Strategy, Experimentation, Analytics, A/B Testing
München, Brandenburg, Germany · Hybrid
<h2 id="unser-versprechen-für-dein-arbeitsleben">Unser Versprechen für dein (Arbeits)Leben</h2> <h2 id="teamspirit">Teamspirit</h2> <p><strong>Wir</strong> </p> <ul> <li>bringen eigene Ideen ein und setzen diese gemeinsa…
Skills: Growth Marketing, Marketing Strategy, Experimentation, Data Analytics, A/B Testing
München, Brandenburg, Germany • Hybrid
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Establish and lead an Exploration Unit to systematically identify, test, and validate marketing and user traffic mechanisms for digital insurance services. The role focuses on creating a 'learning engine' to provide data-driven insights for scaling user growth and prioritizing use cases.
Requires over 8 years of experience in growth, marketing strategy, or analytics with a proven track record in setting up experimentation frameworks. Candidates must have strong communication skills for management-level interaction and fluency in German and English.
Die/der Marketing Exploration & Growth Expert verantwortet den Aufbau und die Steuerung einer zentralen Fähigkeit zur systematischen Identifikation, Testung und Validierung von Vermarktungs- und User Traffic-Mechaniken für digitale Mehrwertservices (Use Cases) für Versicherungsunternehmen.
Ziel der Rolle ist es, belastbare Erkenntnisse darüber zu gewinnen, über welche Kanäle, bei welchen Kundensegmenten und mit welchen Inhalten digitale Mehrwertservices wirksam positioniert und die Nutzeranzahl nachhaltig gesteigert / skaliert werden können.
Die Exploration Unit agiert als vorgelagerte Instanz zur Produktentwicklung sowie als kontinuierlicher Sparringspartner für bestehende und laufende Use Cases: Sie identifiziert und validiert Chancen vor Umsetzung und überprüft und revalidiert fortlaufend die zugrunde liegenden Annahmen im laufenden Betrieb und übergibt validierte Ansätze strukturiert an Produkt, Sales und Partner.
Die Rolle ist organisatorisch im Bereich Strategy verankert und berichtet an den Head of Strategy.
Impact der Rolle
Die/der Marketing Exploration & Growth Expert etabliert eine „Learning Engine“, die:
Erfolgsdefinition
Die Rolle ist erfolgreich, wenn:
Connect once, benefit multiple times. We link insurance companies with service providers.
onpier - connect once, benefit multiple times. onpier is an open B2B2C platform for non-insurance services. We want to strengthen the customer loyalty of insurance companies - with offers that go beyond the traditional core business of insurers. To do this, we link insurance companies with non-insurance service providers. Simple, fast and secure. Through onpier, insurance customers benefit from attractive additional services on the one hand, but insurers also improve their image by being able to help not only with claims, but also with other issues. This is made possible by various value-added services from non-insurance service partners. Our platform follows the app store logic: simply select the desired service as an insurer, integrate it into your own offering and make it immediately usable. Data protection is important to us: policyholder data is not transferred to onpier as the platform operator, but always remains under the control of the respective insurance company. Moreover, communication is exclusively carried out on behalf of or by the respective insurer or service provider, but never by onpier itself. Interested? We look forward to hearing from you! E-Mail: [email protected] Phone: +49 (0) 89 -215267740 https://www.onpier.de/
Offices: Uhlandstraße 3, Munich, Bavaria 80336, DE
Connect once, benefit multiple times. We link insurance companies with service providers.
onpier - connect once, benefit multiple times. onpier is an open B2B2C platform for non-insurance services. We want to strengthen the customer loyalty of insurance companies - with offers that go beyond the traditional core business of insurers. To do this, we link insurance companies with non-insurance service providers. Simple, fast and secure. Through onpier, insurance customers benefit from attractive additional services on the one hand, but insurers also improve their image by being able to help not only with claims, but also with other issues. This is made possible by various value-added services from non-insurance service partners. Our platform follows the app store logic: simply select the desired service as an insurer, integrate it into your own offering and make it immediately usable. Data protection is important to us: policyholder data is not transferred to onpier as the platform operator, but always remains under the control of the respective insurance company. Moreover, communication is exclusively carried out on behalf of or by the respective insurer or service provider, but never by onpier itself. Interested? We look forward to hearing from you! E-Mail: [email protected] Phone: +49 (0) 89 -215267740 https://www.onpier.de/
Offices: Uhlandstraße 3, Munich, Bavaria 80336, DE
