Paris, Ile-de-France, France · Hybrid
About the role We are looking for a Lifecycle CRM Manager who will own the user lifecycle and help increase activation, engagement, retention and expansion across our B2B customer base. This role is not focused on acquis…
Skills: CRM Management, Lifecycle Marketing, B2B SaaS, Customer Journey Mapping, Marketing Automation
Paris, Ile-de-France, France · Hybrid
$40k–$45k/yr
Présentation du rôle Le poste de SDR/BDR est un rôle clé orienté outbound et chasse, conçu comme une étape structurante vers un poste d’AE Full Cycle. Il s’adresse à un profil avec une première expérience souhaitant alle…
Skills: Outbound Prospecting, Account-Based Marketing, Transactional Selling, Pipeline Generation, CRM Management
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Own the B2B customer lifecycle by designing and optimizing automated journeys for onboarding, activation, retention, and expansion. Collaborate with Product and Data teams to translate user behavior into CRM triggers and improve long-term customer value.
Requires 4+ years of experience in CRM or Lifecycle Marketing within a B2B SaaS environment. Must be fluent in English and French with a strong analytical mindset and experience in behavior-triggered automations.
We are looking for a Lifecycle CRM Manager who will own the user lifecycle and help increase activation, engagement, retention and expansion across our B2B customer base.
This role is not focused on acquisition, paid media, demand generation or brand marketing.
Instead, you will work at the intersection of Product, Data, Customer Success and Marketing to build automated customer journeys triggered by user behavior and product usage.
You will identify lifecycle opportunities, design CRM programs, measure their impact and continuously improve them through experimentation.
Design and optimize lifecycle journeys across onboarding, activation, engagement, retention, expansion and win-back
Build automated workflows triggered by customer behavior and product usage
Create personalized communication programs based on lifecycle stage, engagement and account signals
Improve customer adoption and long-term product usage
Identify churn risks and build retention programs
Develop upsell and cross-sell campaigns based on product engagement signals
Partner with Customer Success and Support teams to identify key customer moments and automation opportunities
Improve customer health and long-term value
Translate product events and customer behavior into CRM triggers
Define segmentation strategies based on usage patterns based on NPS
Collaborate with Product Managers and Data teams to identify growth opportunities
Build dashboards and monitor lifecycle performance
Run A/B tests on messaging, timing, channels and workflows
Analyze lifecycle metrics and user cohorts
Continuously improve CRM performance through a test-and-learn approach
4+ years of experience in CRM, Lifecycle Marketing or Product CRM
Strong experience in a B2B SaaS environment
Proven ownership of customer lifecycle programs from onboarding to retention and expansion
Experience building behavior-triggered automations and customer journeys
Strong analytical mindset and data-driven decision making
Experience working closely with Product, Customer Success and Data teams
Fluent English and French
Experience with subscription-based products
Experience in telecom, SaaS, productivity or mobile applications
Knowledge of customer health scoring and churn prediction models
After 12 months, you will have:
Improved activation and onboarding performance
Increased customer retention and engagement
Built scalable lifecycle automation programs
Created expansion journeys generating measurable revenue impact
Established CRM as a core product growth lever across the company
This is not a demand generation, growth acquisition or field marketing role.
We are specifically looking for someone with hands-on experience managing product-led CRM and lifecycle programs focused on customer retention, engagement and expansion in a SaaS environment.
As simple as innovative
At OnOff, our goal is to reinvent the user experience in the world of telecommunications. We are a team based in Paris and Tallinn, made up of 100 passionate people from around the globe. In 2014, we launched the first version of a mobile app that finally allowed multiple phone numbers on a single device with the same SIM card. Since then, we’ve added numbers from more than 30 countries, as well as calling capabilities to nearly 150 destinations. We’re also very proud of our “Onoff Business” solution, which streamlines fleet management by assigning professional lines directly to your employees’ smartphones.
Offices: 17, Rue Saint-Fiacre, Paris, Île-de-France 75002, FR · Metro Plaza, Viru Valjak 2, Tallinn, Harjumaa 10111, EE
As simple as innovative
At OnOff, our goal is to reinvent the user experience in the world of telecommunications. We are a team based in Paris and Tallinn, made up of 100 passionate people from around the globe. In 2014, we launched the first version of a mobile app that finally allowed multiple phone numbers on a single device with the same SIM card. Since then, we’ve added numbers from more than 30 countries, as well as calling capabilities to nearly 150 destinations. We’re also very proud of our “Onoff Business” solution, which streamlines fleet management by assigning professional lines directly to your employees’ smartphones.
Offices: 17, Rue Saint-Fiacre, Paris, Île-de-France 75002, FR · Metro Plaza, Viru Valjak 2, Tallinn, Harjumaa 10111, EE
