Manager of Financial Center Go-To-Market & Communications
Columbus, Ohio, United States · On-site
Senior
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Skills: Customer Service, Cash Handling, Financial Wellness, Problem Resolution, Microsoft Office
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Senior Small Business Administration Business Development Officer
Columbus, Ohio, United States · On-site
Senior
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Buffalo Township, Pennsylvania, United States · On-site
Entry level
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Full-time
high school, bachelor degree
Competitive Compensation, Professional Development Opportunities
Posted 29d ago
~40 hrs/week
Responsibilities
Drive the execution of strategic initiatives within financial centers by translating corporate goals into actionable branch-level plans and tools. Manage all field communications, including newsletters and calendars, to ensure alignment between corporate partners and branch teams.
Requirements
Requires a Bachelor's degree in Business, Marketing, Communications, or a related field with 5-6 years of experience in retail banking or go-to-market strategy. Candidates must demonstrate a strong ability to simplify complex initiatives and influence stakeholders across all levels of the organization.
Full job description
OH0713 NW Bancshares HQ
Job Description
Bring strategy to life where it matters most. As the Financial Center Go-To-Market & Communications Manager, you will drive how Northwest Bank shows up in our branches translating big ideas into clear, simple, and actionable experiences for our teams and customers. This role is central to delivering consistent, high-impact execution across the network while keeping the field informed, engaged, and ready to win.
Essential Functions • Go-To-Market Execution Translate strategic initiatives into actionable, branch-level execution plans Own the "surround sound" approach for all Financial Center launches and campaigns Develop rollout tools including quick guides and sales scripts Ensure strong adoption of new delivery models, tools, and customer engagement routines • Field Alignment and Communication Own Financial Center communications and serve as a liaison between field teams and corporate partners including Marketing, Internal Communications, and Operations Create clear, consistent, and on-brand branch communications that drive activation and engagement Establish and manage a weekly branch newsletter and communication forum Maintain a master Financial Center calendar to align priorities and timing • Field Insights and Continuous Improvement Monitor field awareness, activation, and feedback to improve execution Champion communication simplification by reducing noise, overlap, and complexity across initiatives Create feedback loops to continuously refine the field experience • Capacity and Operational Readiness Build and manage a capacity planning model for Financial Centers Ensure appropriate legal, risk, and compliance review of materials and initiatives Drive operational readiness for all launches • Enablement and Integration Partner with Northwest Academy to integrate new initiatives into onboarding and training Ensure consistent reinforcement of tools, messaging, and behaviors
Additional Essential Functions • Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations • Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency • Work as part of a team • Work with on-site equipment
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education High School Diploma Bachelor's Degree Business, Marketing, Communications, or related
Work Experience 5 - 6 years Retail banking, communications, go-to-market strategy, or field enablement 2 - 3 years Experience partnering cross-functionally with marketing, retail, and/or communication teams
Additional Knowledge, Skills and Abilities • Demonstrated experience translating strategy into frontline execution and measurable results • Strong ability to simplify complex initiatives into clear, actionable guidance • Excellent written and verbal communication skills with an ability to influence at all levels • Experience building field communications, playbooks, or rollout materials • Proven ability to manage multiple priorities and drive execution in a fast-paced environment • Analytical mindset with experience using feedback and performance data to improve outcomes • Change management and adoption experience, especially in branch or frontline environments
Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
Northwest Bank is a privately held community bank dedicated to serving the unique needs of businesses across Washington, Oregon, Idaho, and Utah. Our experienced bankers provide customized financial solutions paired with exceptional customer service built on relationships, responsiveness, and trust.
We believe banking works best as a partnership. That starts with taking the time to understand your business, goals, and long-term vision. From there, we develop tailored solutions designed to support your success — and remain alongside you every step of the way.
Trust and financial strength matter when choosing a banking partner. Northwest Bank is recognized as one of the best-capitalized banks in the nation and has earned 5-Star “Superior” ratings from both BauerFinancial® and Bankrate.com’s Safe and Sound® ratings service.
Founded in 2008, Northwest Bank serves clients throughout the Boise, Coeur d'Alene, Portland, Seattle, and Salt Lake City metropolitan markets.
Northwest Bank: Experienced Bankers. Exceptional Service. Creative Solutions.
Member FDIC
Equal Housing Lender
Offices: 1750 West Front St. Suite 150, Boise, ID 83702, US · 1745 W. Tilford Lane, Coeur d'Alene, ID 83814, US · 4900 Meadows Rd. Suite 410, Lake Oswego, OR 97035, US · 925 4th Avenue, Suite 100, Seattle, WA 98104, US · 6985 S Union Park Center, Cottonwood Heights, Utah 84047, US
Commercial & Industrial LendingCommercial Real Estate LendingTreasury ManagmentProperty ManagementMedical & DentalHOAProfessional ServicesHomeowners AssociationEscrowOpportunity Zone Funds
Northwest Bank is a privately held community bank dedicated to serving the unique needs of businesses across Washington, Oregon, Idaho, and Utah. Our experienced bankers provide customized financial solutions paired with exceptional customer service built on relationships, responsiveness, and trust.
We believe banking works best as a partnership. That starts with taking the time to understand your business, goals, and long-term vision. From there, we develop tailored solutions designed to support your success — and remain alongside you every step of the way.
Trust and financial strength matter when choosing a banking partner. Northwest Bank is recognized as one of the best-capitalized banks in the nation and has earned 5-Star “Superior” ratings from both BauerFinancial® and Bankrate.com’s Safe and Sound® ratings service.
Founded in 2008, Northwest Bank serves clients throughout the Boise, Coeur d'Alene, Portland, Seattle, and Salt Lake City metropolitan markets.
Northwest Bank: Experienced Bankers. Exceptional Service. Creative Solutions.
Member FDIC
Equal Housing Lender
Offices: 1750 West Front St. Suite 150, Boise, ID 83702, US · 1745 W. Tilford Lane, Coeur d'Alene, ID 83814, US · 4900 Meadows Rd. Suite 410, Lake Oswego, OR 97035, US · 925 4th Avenue, Suite 100, Seattle, WA 98104, US · 6985 S Union Park Center, Cottonwood Heights, Utah 84047, US
Commercial & Industrial LendingCommercial Real Estate LendingTreasury ManagmentProperty ManagementMedical & DentalHOAProfessional ServicesHomeowners AssociationEscrowOpportunity Zone Funds