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$177k–$248k/yr
Full-time
bachelor degree
Bonus, Equity, Health Insurance
Posted 14d ago
~40 hrs/week
Responsibilities
The Creative Director will develop impactful creative concepts and lead cross-functional teams to drive growth across the Business Marketing portfolio. This role involves partnering with agencies and internal teams to ensure consistent brand identity while leveraging data and AI tools to optimize campaign performance.
Requirements
Candidates must have 12+ years of experience in creative direction or marketing leadership with a strong portfolio of concept-driven campaigns. Proficiency in design software like Figma and Adobe Creative Suite, along with experience in generative AI tools, is required.
Full job description
We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts.
You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands-on creative work when necessary
Responsibilities
Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
Leverages historical campaign performance and trends to inform future creative decisions
Works with AI and Gen AI tools for creative ideation and production
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity
Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment
Minimum Qualifications
12+ years of experience in creative direction, advertising, marketing, or editorial leadership
Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
Experience working with data and insights
Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
Experience problem-solving and thinking strategically for advertising campaigns
Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
Experience in developing direct response creative
Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
Preferred Qualifications
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with After Effects, Premiere, and Media Encoder
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets
$177,000/year to $248,000/year + bonus + equity + benefits
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
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• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
Offices: 1 Hacker Way, Menlo Park, CA 94025, US · 661 University Ave, Toronto, ON M5G 1M1, CA · 300 W 6th St, Austin, TX 78701, US · 77 King St, Sydney, NSW 2000, AU · 1101 Dexter Ave N, Seattle, WA 98109, US
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
Offices: 1 Hacker Way, Menlo Park, CA 94025, US · 661 University Ave, Toronto, ON M5G 1M1, CA · 300 W 6th St, Austin, TX 78701, US · 77 King St, Sydney, NSW 2000, AU · 1101 Dexter Ave N, Seattle, WA 98109, US