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MASA logoMASA

Digital Marketing Manager

Sunrise, Florida, United States · Hybrid

Mid level

Description This is a full-time hybrid position based in Sunrise, FL. Marketing at MASA moves fast, and it moves on data and curiosity. We're looking for a Digital Marketing Manager who doesn't wait for a tool to be hand…

Skills: Digital marketing, Marketing operations, Paid media, Conversion rate optimization, AI tools

MASA logo

Digital Marketing Manager

MASA

Sunrise, Florida, United States • Hybrid

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Mid level

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  • Full-time
  • bachelor degree
  • Medical insurance, Dental insurance, Vision insurance, 401(k) program with company match, Paid time off, Short-term disability
  • Posted 5d ago
  • ~40 hrs/week

Responsibilities

The Digital Marketing Manager will own the end-to-end seminar marketing program, paid media strategy, and conversion rate optimization efforts. They will leverage AI and automation to improve workflows while analyzing performance data to drive growth and ROI.

Requirements

Candidates must have 4+ years of experience in digital marketing or marketing operations with hands-on expertise in paid media or CRO. Proficiency in AI tools, data analysis, and Excel is required, along with a bachelor's degree in a related field.

Full job description

Description

This is a full-time hybrid position based in Sunrise, FL.

Marketing at MASA moves fast, and it moves on data and curiosity. We're looking for a Digital Marketing Manager who doesn't wait for a tool to be handed to them; you find the smarter way to run a program, test a creative idea, or automate a tedious task, and you bring the rest of the team along with you. If you get a genuine charge out of connecting data, creative, and emerging technology into results, this role was built for you.

About Us

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company--we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

What You Will Do

Reporting to our Director of Digital Acquisition, you will take ownership of MASA's digital marketing performance across seminar marketing, paid media, and conversion rate optimization--turning data into decisions and ideas into measurable growth.

Your main responsibilities will include:

  • Owning MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and drive up attendance, conversion, and ROI.
  • Bringing AI and automation into the everyday workflow, building tools and shortcuts that free the team up to focus on strategy instead of repetitive manual work.
  • Leading full-funnel strategy for programmatic and native advertising, ensuring the right creative reaches the right audience, on time and on brand.
  • Building a creative testing engine--designing experiments, tracking what wins, and turning findings into the team's next best move.
  • Owning the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving.
  • Connecting the dots between creative, offer, and funnel performance--reporting out insights that shape how MASA markets going forward.

What You Bring

  • 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least two of: program/campaign operations, paid media creative management, or CRO.
  • Real, hands-on experience putting AI tools or emerging platforms to work--automating a workflow, generating or testing creative, or building something lightweight to solve a problem--not just casual use.
  • A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation.
  • Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills.
  • The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

What We Will Provide You

  • Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
  • A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."
  • A rare seat at the intersection of data, creative, and emerging technology--real ownership over the tools and strategies that shape how MASA markets to millions of members.

Why We Think You'll Love This Opportunity

This isn't a role where you'll be handed a playbook and told to run it. You'll help write the playbook--testing what works, building the tools that make the team faster, and seeing your ideas show up directly in the numbers. If you want a job where curiosity is rewarded and your experiments actually ship, this is it.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

Related keywords

Digital MarketingMarketing OperationsPaid MediaConversion Rate OptimizationCROAIAutomationProgrammatic AdvertisingNative AdvertisingData AnalysisExcelSeminar MarketingFunnel StrategyInsuranceEmergency Medical TransportationMarketing Strategy

About MASA

LinkedInVisit site

Medical Access and Service Advantage

Industry
Financial Services
Company size
201-500 employees
Founded
1974
Headquarters
Sunrise, Florida
LinkedIn followers
8,406

No one should have to worry about unexpected bills during or after an emergency. MASA (Medical Access and Service Advantage) is the industry-leading medical transportation coverage provider. We began offering emergency air coverage in 1974. Since then, we've become a pioneer in the medical transport solutions business. Today, we are a global organization with 14 international locations, providing protection for over 2 million customers worldwide. *This material is for informational purposes only and does not provide any coverage. The benefits listed, and the descriptions thereof, do not represent the full terms and conditions applicable for usage and may only be offered in some memberships or policies. Premiums and benefits vary depending on the plan selected. Out-of-pocket amounts vary based upon circumstances, primary coverage, and changes in federal and state laws. For a complete list of benefits, premiums, terms, conditions, and restrictions, please refer to the applicable member services agreement or policy for your state.

Offices: 1301 International Pkwy, Suite 300, Sunrise, Florida 33323, US · 1901 W Cypress Creek Rd, Fort Lauderdale, Florida 33309, US

Emergency Transport CoverageEmergency Ambulance Coverageand Medical Transport Solutions
View all jobs at MASA

About MASA

LinkedInVisit site

Medical Access and Service Advantage

Industry
Financial Services
Company size
201-500 employees
Founded
1974
Headquarters
Sunrise, Florida
LinkedIn followers
8,406

No one should have to worry about unexpected bills during or after an emergency. MASA (Medical Access and Service Advantage) is the industry-leading medical transportation coverage provider. We began offering emergency air coverage in 1974. Since then, we've become a pioneer in the medical transport solutions business. Today, we are a global organization with 14 international locations, providing protection for over 2 million customers worldwide. *This material is for informational purposes only and does not provide any coverage. The benefits listed, and the descriptions thereof, do not represent the full terms and conditions applicable for usage and may only be offered in some memberships or policies. Premiums and benefits vary depending on the plan selected. Out-of-pocket amounts vary based upon circumstances, primary coverage, and changes in federal and state laws. For a complete list of benefits, premiums, terms, conditions, and restrictions, please refer to the applicable member services agreement or policy for your state.

Offices: 1301 International Pkwy, Suite 300, Sunrise, Florida 33323, US · 1901 W Cypress Creek Rd, Fort Lauderdale, Florida 33309, US

Emergency Transport CoverageEmergency Ambulance Coverageand Medical Transport Solutions
View all jobs at MASA

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