MasterStart’s strategic
priorities are focused on successfully achieving annual enrolment targets,
strengthening university partner confidence, growing enterprise revenue and
delivering sustainable profitability. The Key Account Manager plays a critical
role in achieving these priorities by driving predictable enrolment revenue,
deepening enterprise client relationships and building a high-quality sales
pipeline.
Role Overview
We are
seeking a commercially driven, high-performing Key Account Manager to manage
and grow a portfolio of enterprise clients. This role requires a strategic and
consultative sales professional who can engage senior stakeholders, understand
organisational learning and development needs, and position MasterStart
solutions that deliver measurable business impact for our clients.
The Key Account Manager will
be responsible for expanding existing key accounts, generating new enterprise
opportunities, increasing repeatable programme revenue and contributing
directly to MasterStart’s enrolment, revenue and strategic objectives.
Key Responsibilities
The responsibilities
outlined below are indicative of the role and may evolve in accordance with
business needs.
Enterprise
Account Growth
· Manage
and grow a portfolio of strategic enterprise accounts.
· Identify
opportunities to increase enrolment volumes through private cohorts, group
bookings and repeatable learning programmes.
· Drive
up-sell and cross-sell opportunities aligned to client workforce development
priorities.
· Build
long-term relationships that position MasterStart as a strategic learning and
development partner.
· Expand
account value through proactive engagement, stakeholder mapping and commercial
opportunity development.
Strategic
Stakeholder Management
· Build
relationships with senior stakeholders across HR, L&D, transformation,
business units, procurement and executive leadership.
· Develop
multi-threaded relationships within key accounts to reduce dependency on single
points of contact.
· Strengthen
account depth by identifying new departments, decision-makers and programme
sponsors.
· Use
client insight to shape relevant learning solutions and increase long-term
account potential.
Consultative
Learning Solution Sales
· Conduct
structured discovery to understand client business objectives, skills gaps and
talent development priorities.
· Develop
tailored proposals that link MasterStart programmes to measurable business
outcomes.
· Position
relevant university partner programmes, aligned to client needs.
· Collaborate
with internal teams to ensure proposed solutions are commercially sound and
deliverable.
· Present
confidently to senior decision-makers and influence complex buying processes.
Enrolment
and Revenue Delivery
· Contribute
to MasterStart’s FY enrolment target.
· Support
the delivery of strategic university partner enrolment targets.
· Deliver
against agreed individual revenue and enrolment targets.
· Prioritise
opportunities that support predictable, scalable and profitable revenue growth.
· Track
account performance from opportunity creation through to enrolment completion.
Pipeline
Creation and Sales Execution
· Build
and maintain a high-quality pipeline with a minimum of 2x coverage against the
target.
· Generate
qualified opportunities through outreach, networking, referrals, market
intelligence and account expansion.
· Maintain
accurate CRM data, including deal values, close dates, next steps and
probability ratings.
· Manage
the full sales cycle from prospecting and discovery through to proposal,
negotiation and close.
· Improve
forecast accuracy and deal momentum through disciplined pipeline management.
Revenue
Diversification and Risk Management
· Support
the reduction of revenue concentration risk by developing a broader base of
enterprise accounts.
· Identify
underdeveloped accounts with growth potential.
· Create
account plans that support revenue diversification, repeat business and deeper
client penetration.
Performance
Insight and Continuous Improvement
· Track
account performance, pipeline health, conversion rates, deferrals and
cancellations.
· Analyse
reasons for lost opportunities, deferred enrolments or cancellations.
· Use
data to improve sales approach, client targeting and solution design.
· Stay
informed on trends in learning and development, skills development, corporate
training, edtech and workforce transformation.
Requirements
· Degree in
Business, Sales, Marketing or a related field is preferred.
· Minimum of 3–5
years' experience in Key Account Management, Enterprise Sales or B2B Business
Development, with a proven track record of managing strategic accounts and
consistently achieving revenue targets.
· Strong track
record of achieving or exceeding revenue and sales targets.
· Demonstrated
ability to grow existing accounts and develop new enterprise opportunities.
· Experience
selling consultative solutions to senior and executive stakeholders.
· Strong
understanding of corporate learning and development, skills development or
workforce capability building.
· Experience
in education, training, edtech or professional learning is highly advantageous.
· Experience
working with financial services or large enterprise clients is beneficial.
· Strong
commercial acumen with the ability to link client needs to business outcomes.
· Excellent
prospecting, negotiation, presentation and closing skills.
· Highly
organised, data-driven and disciplined in pipeline management.
· Comfortable
working in a fast-paced, high-growth environment.
· Resilient,
self-motivated and performance oriented.
· Willingness
to travel as required.