New York, New York, United States · On-site
$125k–$200k/yr
About Liquid Liquid is building the future of trading. We offer a trading platform to trade anything, anytime, and anywhere. Our team is small, highly efficient, motivated, and focused on engineering excellence. We culti…
Skills: Paid Acquisition, Performance Marketing, Growth Hacking, CAC/LTV Optimization, Attribution Tracking
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Build and scale the paid acquisition engine from the ground up across multiple digital channels. Own the full funnel from first impression to funded account while managing agencies and creative partners.
Requires 1+ years of experience in performance marketing, ideally within consumer fintech, crypto, or high-growth products. Must be technically fluent in attribution tools and possess an entrepreneurial mindset for a fast-paced environment.
Liquid is building the future of trading. We offer a trading platform to trade anything, anytime, and anywhere. Our team is small, highly efficient, motivated, and focused on engineering excellence. We cultivate individuals that enjoy ownership and thrive off of agency. We operate with a flat organizational structure. All employees are expected to be hands-on, and contribute directly to the company's mission. Work ethic, contextual organization and strong prioritization are important. All employees are expected to have strong communication skills. They should be able to concisely and accurately share knowledge with their teammates.
We're hiring a Head of Growth to build and own our paid acquisition engine from the ground up. You'll be the one who creates this engine, scales it past seven figures in annual spend, and turns it into one of the company's core competitive advantages. This is a true builder role.
You'll be hands-on-keyboard in our ad accounts yourself while also managing agencies, contractors, and creative partners needed to move fast. You'll own the full funnel — from first impression to funded account — and be directly accountable for how efficiently we turn dollars into traders.
You'll work directly with the founding team, and your decisions will visibly move the company's most important numbers every week.
Own paid acquisition end to end: strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels — with full accountability for CAC, LTV, payback period, and funded-account growth.
Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work — while managing agencies and contractors to extend our reach.
Build our measurement foundation: attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality thinking, and a reporting system that tells us exactly where the next dollar should go.
Drive the creative engine: partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
Navigate ad platform policies for financial products: securing approvals, structuring compliant campaigns, and finding creative distribution paths where competitors get blocked.
Shape the growth roadmap alongside the founding team: budget allocation, channel mix, forecasting, and where paid fits alongside referral, content, and community-led growth.
1+ years of experience in performance marketing, , paid acquisition, or growth — ideally in consumer fintech, trading, crypto, or another high-growth consumer product.
Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube) — you've personally built, scaled, and optimized campaigns.
Technical fluency in attribution and tracking: MMPs, pixels, server-side/conversion API implementations, and the judgment to know when the data is lying to you.
Entrepreneurial mentality: you thrive in fast-paced environments with high levels of agency and ownership
We do not believe in traditional interview processes, and a practical experience is better for us to gauge your experience.
Work trials are paid generously and we may fly you out to New York City to integrate with the team and the office. For this application, please expect a higher chance to attend an interview with us in-person at our office in SoHo, Manhattan.
$125,000 – $200,000 USD
Base salary is not only one of our total compensation package at Liquid, which also includes early equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, wellness benefits, transportation to-and-from office, and fully compensated lunch and dinner.
Liquid is a cryptocurrency platform providing liquidity and security to the crypto economy. Try it now at Liquid.com.
Founded in 2014, Liquid Group Inc. and its subsidiaries operate Liquid.com (“Liquid”), a leading global cryptocurrency platform that provides trading, exchange, and next generation financial services powered by blockchain technology. With offices in Japan, Singapore, and Vietnam, Liquid combines a strong network of local partners with extensive team experience in banking and financial products to deliver best in class financial services for its customers. Today, Liquid is the world’s largest crypto-fiat platform by transaction volume, regulated in Japan. Powered by the World Book, which provides customers enhanced price matching and deeper liquidity for various fiat and cryptocurrency pairs, Liquid offers trading services for major cryptocurrencies such as bitcoin and ethereum against fiat currency pairs in Japanese yen, US, Singapore and Australian dollars, and euro.
Offices: 80 Robinson Road, 08-01, Singapore, Singapore 068898, SG
View all jobs at LiquidLiquid is a cryptocurrency platform providing liquidity and security to the crypto economy. Try it now at Liquid.com.
Founded in 2014, Liquid Group Inc. and its subsidiaries operate Liquid.com (“Liquid”), a leading global cryptocurrency platform that provides trading, exchange, and next generation financial services powered by blockchain technology. With offices in Japan, Singapore, and Vietnam, Liquid combines a strong network of local partners with extensive team experience in banking and financial products to deliver best in class financial services for its customers. Today, Liquid is the world’s largest crypto-fiat platform by transaction volume, regulated in Japan. Powered by the World Book, which provides customers enhanced price matching and deeper liquidity for various fiat and cryptocurrency pairs, Liquid offers trading services for major cryptocurrencies such as bitcoin and ethereum against fiat currency pairs in Japanese yen, US, Singapore and Australian dollars, and euro.
Offices: 80 Robinson Road, 08-01, Singapore, Singapore 068898, SG
View all jobs at Liquid