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Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$170k–$278k/yr
Full-time
bachelor degree
Annual performance bonus, Stock, Health insurance, Retirement plans
Posted 8d ago
~40 hrs/week
Responsibilities
The role involves owning the end-to-end development of customer lifecycle models and managing vendor-supported marketing mix modeling to drive investment decisions. You will lead cross-functional efforts to integrate these measurement programs into a cohesive strategy that informs executive planning and business growth.
Requirements
Candidates must hold a bachelor's degree in a relevant field and possess at least 8 years of experience in marketing analytics or strategy. Additionally, a minimum of 3 years of hands-on experience with marketing mix modeling is required.
Full job description
Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role is based in either New York, San Francisco, Mountain View, or Chicago.
LinkedIn's Marketing Measurement team helps the business make better investment decisions by measuring the impact of marketing and translating those insights into planning, optimization, and growth strategies across LinkedIn's products and businesses.
This role supports LinkedIn Talent Solutions by leading two complementary measurement programs that tie into the business need for capturing the impact of marketing on new and existing customers. The role will require the management of vendor-supported and in-house model builds.
This role combines strategic leadership, hands-on model ownership, and cross-functional influence. You will own the strategic application of the vendor-supported MMM while building, operating, and evolving the in-house lifecycle model. Together, these programs provide a comprehensive view of how marketing drives both customer acquisition and long-term customer value.
Responsibilities:
Customer Lifecycle Modeling
Own the end-to-end development, operation, and continuous improvement of an internally developed customer lifecycle time series model.
Measure how lifecycle marketing influences customer retention, expansion, and long-term value.
Manage data sourcing, preparation, and quality with engineering and analytics partners.
Develop executive-ready recommendations, decision memos, presentations, and business readouts from model outputs.
Partner with analytics teams to develop reporting and visualizations that enable stakeholders to interpret and act on model results.
Marketing Mix Modeling (MMM)
Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition.
Serve as the primary business owner for the external modeling partner, managing priorities, deliverables, timelines, and model quality.
Translate model outputs into investment recommendations, ROI narratives, and planning guidance.
Define measurement requirements and prioritize future model enhancements.
Establish guardrails for how model outputs should and should not be used in business decisions.
Measurement Strategy & Integration
Integrate Marketing Mix Modeling, customer lifecycle measurement, incrementality testing, attribution, and other measurement approaches into a cohesive measurement strategy.
Reconcile differences across measurement approaches and communicate business implications.
Explain assumptions, confidence levels, and limitations in a practical, decision-oriented way.
Cross-Functional Leadership
Coordinate execution across Marketing, Finance, Data Science, Data Engineering, Analytics, and external modeling partners.
Lead planning and execution across both measurement programs.
Represent marketing measurement in planning discussions and executive forums.
Driving Adoption and Scale
Drive adoption of measurement insights across Marketing and Finance.
Influence planning, budgeting, and investment decisions through trusted measurement.
Connect acquisition and lifecycle insights into a single business narrative that informs executive decision-making.
Qualifications
Basic Qualifications
BA/BS in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience.
8+ years of experience in marketing analytics, measurement, or strategy.
3+ years of hands-on experience applying Marketing Mix Modeling.
Preferred Qualifications
Experience with marketing analytics platforms, scenario planning, or MMM software.
Experience using incrementality testing or other causal measurement approaches.
Experience with customer lifecycle, retention, or growth measurement.
Experience applying measurement to planning, optimization, and investment decisions.
Experience translating complex analytical findings into executive recommendations and decision-ready communications.
Strong executive communication and data storytelling skills.
Experience leading through influence in ambiguous environments.
Suggested Skills
Marketing measurement strategy
Marketing Mix Modeling (MMM)
Customer lifecycle modeling & Vendor leadership
Cross-functional leadership and influence
Executive communication and data storytelling
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $170,000 to $278,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice and Compliance Posters for Job Candidates
Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
Offices: 1000 W Maude, Sunnyvale, CA 94085, US · Madrid, Community of Madrid 28046, ES · Toronto, ON M5J 2Z2, CA · San Francisco, CA 94105, US · Singapore, Singapore 018983, SG
Online Professional NetworkJobsPeople SearchCompany SearchAddress BookAdvertisingProfessional IdentityGroup Collaborationand RecruitingRobotics
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
Offices: 1000 W Maude, Sunnyvale, CA 94085, US · Madrid, Community of Madrid 28046, ES · Toronto, ON M5J 2Z2, CA · San Francisco, CA 94105, US · Singapore, Singapore 018983, SG
Online Professional NetworkJobsPeople SearchCompany SearchAddress BookAdvertisingProfessional IdentityGroup Collaborationand RecruitingRobotics