Marketing Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our client’s team at Hartsell Group. This role is remote, with the company based in the Charlotte Metro Area, North Carolina.

About Hartsell Group

Hartsell Group is a family-owned company based in the Charlotte metro area that operates five primary brands across funeral services, pet cremation, cemetery services, event rentals, and retail coffee. With more than 160 years of experience, the funeral home remains the core business and is known for its high level of service, hospitality, and attention to detail. In the near term, the company is focused on stabilizing its core business, growing its supporting brands, improving profitability, and building a clear, measurable marketing system that connects marketing with sales and operations. Long term, Hartsell Group aims to become a more scalable, systemized organization with stronger processes, a healthy culture, consistent service, and less reliance on any one person to keep the business moving.

As the Marketing Coordinator, you will be responsible for planning, coordinating, and executing marketing across Hartsell Group’s five brands, with the primary focus on Hartsell Funeral Homes. You will help turn the company’s marketing strategy into action by supporting website improvements, CRM implementation, email campaigns, content, paid advertising, and ongoing lead-generation efforts.

You will work closely with the business owner, internal team, and Lean Marketing advisor to translate big-picture goals into clear projects, campaigns, and measurable outcomes. While strategic direction and support will be provided, you will take ownership of the day-to-day execution and help keep marketing moving across the organization.

The ability to organize your workload, manage multiple brands, and move projects forward without constant oversight will be critical to your success. This is a remote role with a high degree of autonomy. You will have the freedom to determine how the work gets done, but you will also be expected to communicate clearly, meet deadlines, track progress, and deliver results.

The Six Non-Negotiables of This Role Are

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
• Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

Perks of The Job

• This is a completely remote position, so you’ll have the ability to create your own schedule.
• Flexible work hours (though irregular hours may be expected based on working with different time zones).
• Gain management and marketing experience.
• This role starts at 20 hours per week with the potential for full-time after an initial period.
• Salary expectation of $35 / Hour

Skills Needed/Day-to-Day Tasks and Responsibilities

• Developing and executing email marketing campaigns and managing a CRM (Go High Level) management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages.
• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
• Writing and editing marketing copy for various channels such as social media, email, and website content.
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
• Video production: Coordinating and managing video content and production pipeline, managing videographer, and scheduling video content. Basic video editing skills a plus!
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
• Coordinating with other departments: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives.
• GoHighLevel expertise: Build, manage, and improve CRM pipelines, automations, forms, landing pages, email campaigns, and reporting inside GoHighLevel. Prior experience with the platform is strongly preferred.
• AI-forward marketing execution: Use AI tools to improve content creation, copywriting, campaign planning, reporting, research, and workflow efficiency. Experience building custom GPTs, automations, or AI-assisted processes is a plus.
• Managing multiple brands: Balance priorities across five distinct brands while maintaining clear messaging, organized workflows, and consistent execution. The funeral home will be the primary focus, but you will also support the group’s pet cremation, cemetery, event venue, and coffee brands.
• Paid advertising: Plan, launch, manage, and optimize paid campaigns across Google and Meta. Track performance, manage budgets, test creative and messaging, and report on leads, cost per lead, conversions, and overall campaign effectiveness.