Edmonton, Alberta, Canada · Hybrid
$70k–$90k/yr
What the Role Does: Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth. In this role you will drive optimization initiatives across the product questi…
Skills: Project Coordination, Product Management, Conversion Rate Optimization, A/B Testing, Roadmap Management
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Manage the product questionnaire funnel roadmap to drive higher conversions and improve the customer journey. Collaborate with cross-functional teams to execute A/B tests and translate data insights into actionable product optimizations.
Requires post-secondary education in a relevant field and experience in project coordination or digital optimization. Must be proficient in defining product roadmaps and executing experimentation methodologies to achieve business outcomes.
Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth.
In this role you will drive optimization initiatives across the product questionnaire funnel, identifying high-value opportunities through data, research, experimentation, and stakeholder collaboration. You will translate business objectives into prioritized roadmap initiatives that improve conversion rates, revenue performance, and user experience across key customer touchpoints. This is a full-time, permanent position working 37.5 hours per week, with opportunities to work hybrid from our Edmonton, Alberta office.
Manage the product questionnaire funnel roadmap, balancing quick optimization wins with long-term product, monetization, and user experience initiatives tied to measurable business outcomes
Identify, evaluate, and prioritize conversion rate optimization (CRO) opportunities through analytics, user research, experimentation, stakeholder feedback, and industry best practices
Define MVPs, feature requirements, success metrics, and prioritization rationale to support strategic roadmap planning and execution
Review existing experimentation, analytics, and optimization opportunities across key questionnaire funnel touchpoints to uncover high-value initiatives
Utilize internal CMS tools to understand platform capabilities, constraints, and implementation feasibility when scoping solutions and defining requirements
Partner closely with Design, Research, Development, Legal, Analysis, and UX Optimization teams to align priorities, support delivery, and ensure consistent measurement practices
Develop A/B testing strategies, analyze results, and translate findings into actionable recommendations and future roadmap opportunities
Define and monitor key performance indicators, including conversion rates, revenue impact, funnel completion, user engagement, and experiment outcomes
Create and maintain documentation of optimization best practices, project learnings, and experimentation insights to support ongoing team growth and knowledge sharing
Continuously evaluate opportunities to improve the customer experience while driving measurable business performance
Post-secondary education in Project Management, Business, Marketing, Communications, Design, Library and Information Studies, or other relevant fields
Experience in Project Coordination, Product Management, Conversion Rate Optimization, Digital Optimization, or a related field
Proven ability to define, manage, and prioritize product roadmaps aligned with measurable business outcomes
Experience independently leading complex initiatives from discovery and planning through delivery, measurement, and iteration
Strong analytical and problem-solving skills, with the ability to leverage data, experimentation, and customer insights to inform decision-making
Excellent verbal and written communication skills
Strong organizational and prioritization skills, with the ability to manage multiple initiatives and distill complex information into clear, actionable plans
Experience designing, executing, and interpreting A/B tests or other digital experimentation methodologies
Demonstrated ability to collaborate effectively across cross-functional teams, including Design, Research, Development, Legal, Analytics, and Business stakeholders
Experience working with Content Management Systems (CMS) to publish, test, or manage digital content
Familiarity with UX/UI, CSS, and front-end styling concepts
Experience using AI tools to support product discovery, prototyping, research synthesis, and experiment ideation
Ability to critically evaluate AI-generated outputs and translate useful concepts into practical MVPs, test plans, or feature requirements
Range: $70,000 - $90,000 CAD
Placement within the range is based on relevant experience, demonstrated skills, unique qualifications, and alignment with the role’s scope and impact. In addition to base compensation, LawDepot offers a comprehensive and competitive Total Rewards program.
Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!
Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career.
We thank all applicants; however, only those selected for an interview will be contacted.
From estate planning to business operations, LawDepot's library of quality legal forms and resources are here to help.
LawDepot is the most advanced publisher of do-it-yourself legal documents. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over one million satisfied customers have trusted LawDepot to solve their legal needs. For more information, visit our website www.lawdepot.com.
Offices: 9644 54 Ave NW, Edmonton, Alberta T6E 5V1, CA
From estate planning to business operations, LawDepot's library of quality legal forms and resources are here to help.
LawDepot is the most advanced publisher of do-it-yourself legal documents. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over one million satisfied customers have trusted LawDepot to solve their legal needs. For more information, visit our website www.lawdepot.com.
Offices: 9644 54 Ave NW, Edmonton, Alberta T6E 5V1, CA
