Boston, Massachusetts, United States · Hybrid
$100k–$115k/yr
WHO WE ARE If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazin…
Skills: Lifecycle Marketing, CRM Management, Email Marketing, A/B Testing, Audience Segmentation
Remote OK
WHO WE ARE If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazin…
Skills: Customer Service, Technical Support, Case Management, CRM Management, Troubleshooting
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Manage and optimize automated customer journeys across email, push, and SMS to drive engagement and conversion. Collaborate with cross-functional teams to build personalized experiences that reduce churn and increase long-term customer value.
Requires 3-5 years of experience in lifecycle or CRM marketing, preferably within a subscription or DTC business. Must have hands-on experience with marketing automation platforms, ideally Iterable, and a strong data-driven approach to A/B testing.
If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!
Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey — from lead capture and nurture through onboarding, engagement, retention, and reactivation.
This role will focus on executing and optimizing lifecycle marketing programs across email, push, SMS, and other channels to support both prospective customers and active members. You’ll partner closely with Creative, Product, Analytics, and Site teams to build personalized customer experiences that drive purchases, increase member engagement, reduce churn, and improve long-term customer value.
The ideal candidate is highly detail-oriented, data-driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast-paced business. This role will report to the Senior Manager of Lifecycle Marketing.
\nWHAT YOU’LL ACCOMPLISHBuild, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable
Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts
Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices
Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement
Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications
Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation
Partner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value
Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization
Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations
Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities
3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business
Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement
This is a hybrid role based out of our Boston office
Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.
Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction
Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.
Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.
Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.
🩺 Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
🏖 Unlimited PTO Policy
🏦 401k
🚣 Free Membership to the Hydrow App and access to a free Hydrow
➕ MORE!
By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.
Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employee’s Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.
Full-body endorphins. Meditative movement. #FeelTheHydrowHigh
New to the market, fast-growing, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual workouts, including On the Mat offerings like Yoga (Strength, Mobility) and Pilates from gorgeous locations around the world. Hydrow connects members with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!
Offices: 10 Summer Street, 5th Floor, Boston, Massachusetts 02110, US
Full-body endorphins. Meditative movement. #FeelTheHydrowHigh
New to the market, fast-growing, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual workouts, including On the Mat offerings like Yoga (Strength, Mobility) and Pilates from gorgeous locations around the world. Hydrow connects members with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!
Offices: 10 Summer Street, 5th Floor, Boston, Massachusetts 02110, US
