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Full-time
bachelor degree
Superannuation, Professional development opportunities, Supportive work environment
Posted 13d ago
~40 hrs/week
Responsibilities
The Media Advisor manages proactive media activities, monitors community sentiment, and provides strategic advice to leadership regarding reputational risks. They also build relationships with media outlets and coordinate public narratives across the organization.
Requirements
Candidates must have tertiary qualifications in Communications, Public Relations, Journalism, or a related field, along with demonstrated experience in media or corporate communications. Strong stakeholder management skills and the ability to work in a fast-paced, politically sensitive environment are essential.
Full job description
Job Description
Permanent Full Time
$99,526.96 per annum plus Superannuation
Join the Strategic Communications & Advocacy team
Hume City Council is one of Australia’s fastest growing and culturally diverse councils. We put the customer and our community at the centre of all that we do, ensuring our services are efficient and accessible.
The Media Advisor plays a specialist advisory and delivery role within the Strategic Communications Department and supports the delivery of proactive media, publicity and reputation management activities across Council.
Working within the Corporate Communications and Reputation team, a key function of the role is to proactively monitor, analyse and interpret media coverage, community sentiment and emerging issues across traditional and digital channels. The Media Advisor translates these insights into timely, actionable advice and reporting to leadership, supporting informed decision-making and enabling the organisation to respond effectively to reputational risks, community concerns and emerging trends.
The Media Advisor builds and maintains strong relationships with media outlets and journalists, manages media enquiries, supports spokesperson preparation and contributes to reputation management, issues management and crisis communications activities.
The role works collaboratively across the Strategic Communications Department and broader organisation to ensure Council’s public narrative is coordinated, accurate, timely and aligned with organisational priorities
What you’ll be doing:
Develop and implement proactive media activities that support Council priorities, services, projects, programs and events.
Identify and generate positive media opportunities that promote Council initiatives, achievements and community outcomes.
Develop media releases, statements, media kits, key messages, briefing materials and spokesperson notes.
Monitor media coverage, public sentiment and emerging issues that may impact Council’s reputation.
Identify reputational, political and stakeholder risks and escalate appropriately, supported by evidence and analysis.
Provide media advice and recommendations to stakeholders across the organisation. • Use media insights and community sentiment data to inform communications planning, campaign development and organisational messaging.
Proactively monitor media coverage, digital channels and community sentiment to identify emerging issues, risks and opportunities. • Prepare timely, high-quality reporting and briefings for leadership, including the Executive Leadership Team, to support informed decision making.
The skills and experience you’ll bring to the role:
Demonstrated experience in media relations, public relations, corporate communications or a similar communications role.
Experience developing media releases, statements, briefing materials and content for a range of audiences and channels.
Strong stakeholder relationship management skills, including the ability to build and maintain effective relationships with journalists, media outlets and internal stakeholders.
Demonstrated ability to manage multiple priorities and respond effectively in a fast-paced and politically sensitive environment.
Excellent written and verbal communication skills, including the ability to translate complex information into clear, engaging and audience-appropriate content.
Experience monitoring media coverage, identifying emerging issues and providing communications advice and recommendations.
Demonstrated ability to identify reputational risks and apply sound judgement when managing sensitive issues and communications matters.
Understanding of local government, public sector or political environments and the factors that influence reputation and stakeholder perceptions.
Commitment to continuous improvement, collaboration and delivering high-quality communications outcomes.
Required Certifications & Qualifications
Tertiary qualifications in Communications, Public Relations, Journalism, Marketing or a related discipline, or equivalent demonstrated experience.
A current driver’s licence.
Why Hume City Council?
A leader in local government, we’re committed to creating an inclusive and collaborative work environment that is guided by our values:
We’re better, every day: We give things a go and value progress over perfection. We have permission to go for it and are expected to reflect and learn.
We’re in it together: At Hume, everyone matters. We Welcome and include all. Respect and safety are expected.
We show up: We empower and trust others and own our work. We rise to the challenges and are expected to do what we say we will.
All for Hume: We strive to achieve our best for the Hume Community. We are proud and passionate about working towards better outcomes and expect they are at the centre of everything we do.
We offer a competitive salary package, professional development opportunities, and a supportive work environment.
A child safe organisation and an equal opportunity employer. Council encourages people of all ages, people with disability, Aboriginal and Torres Strait Islander people, LGBTIQA+ people and people from culturally diverse backgrounds to apply.
All candidates will be required to undertake background and probity checks including Reference Checks, Working with Children Check, and a Criminal Record Check.
For any queries, please contact us at .
Applications will be reviewed progressively throughout the advertising period. This role may close once a sufficient number of suitable applicants has been received. To ensure your application is considered, please apply as early as possible.
Hume City Council is one of Australia's fastest-growing and culturally-diverse communities and is home to around 258,000 residents.
Spanning a total area of 504 square kilometres, Hume City is located in Melbourne’s northern fringe, just 15 kilometres from the centre of Melbourne.
The City's rich history stretches back over 40,000 years, when the indigenous communities of the Gunung-Willam-Balluk first inhabited the region.
Today, Hume City is a place of great contrasts, taking pride in its rich heritage and history, its wonderful natural features, the internationally acclaimed Melbourne Airport, leading manufacturing and technology industries, award winning wineries, cultural diversity and its active community.
Hume City Council is an employer of choice for more than 1,700 people across a wide range of professions. Our enthusiastic, professional and progressive team has a genuine commitment to meeting the needs of its community, with the delivery of more than 100 different services for our community.
Hume City Council is a great place for you and your career.
View our current vacancies at www.hume.vic.gov.au/careers.
This page is monitored by Hume City Council between the hours of 8.30am - 5.30pm Monday to Friday, excluding public holidays.
This page is a space for Council to share information about our range of employment opportunities and initiatives within Hume City.
Council may delete posts or comments that are defamatory, unlawful, threatening and inappropriate. Users that breach the Terms of Use will receive a warning before being blocked from this page.
If you have a general customer service enquiry please phone our Customer Service Centre on 9205 2200, email us at [email protected] or visit our website.
Offices: 1079 Pascoe Vale Road, Broadmeadows, VIC 3047, AU · 40 Macedon St, Sunbury, Victoria 3429, AU · 75-95 Central Park Avenue, Craigieburn, VIC 3064, AU · Maffra Street, Coolaroo, Victoria 3048, AU
Local GovernmentFamilyYouth & Children's ServicesAged ServicesLibrariesSocial DevelopmentFinance and PropertyLeisure Centres & Sporting GroundsStrategic & Statutory PlanningEconomic Development
Hume City Council is one of Australia's fastest-growing and culturally-diverse communities and is home to around 258,000 residents.
Spanning a total area of 504 square kilometres, Hume City is located in Melbourne’s northern fringe, just 15 kilometres from the centre of Melbourne.
The City's rich history stretches back over 40,000 years, when the indigenous communities of the Gunung-Willam-Balluk first inhabited the region.
Today, Hume City is a place of great contrasts, taking pride in its rich heritage and history, its wonderful natural features, the internationally acclaimed Melbourne Airport, leading manufacturing and technology industries, award winning wineries, cultural diversity and its active community.
Hume City Council is an employer of choice for more than 1,700 people across a wide range of professions. Our enthusiastic, professional and progressive team has a genuine commitment to meeting the needs of its community, with the delivery of more than 100 different services for our community.
Hume City Council is a great place for you and your career.
View our current vacancies at www.hume.vic.gov.au/careers.
This page is monitored by Hume City Council between the hours of 8.30am - 5.30pm Monday to Friday, excluding public holidays.
This page is a space for Council to share information about our range of employment opportunities and initiatives within Hume City.
Council may delete posts or comments that are defamatory, unlawful, threatening and inappropriate. Users that breach the Terms of Use will receive a warning before being blocked from this page.
If you have a general customer service enquiry please phone our Customer Service Centre on 9205 2200, email us at [email protected] or visit our website.
Offices: 1079 Pascoe Vale Road, Broadmeadows, VIC 3047, AU · 40 Macedon St, Sunbury, Victoria 3429, AU · 75-95 Central Park Avenue, Craigieburn, VIC 3064, AU · Maffra Street, Coolaroo, Victoria 3048, AU
Local GovernmentFamilyYouth & Children's ServicesAged ServicesLibrariesSocial DevelopmentFinance and PropertyLeisure Centres & Sporting GroundsStrategic & Statutory PlanningEconomic Development