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$97k–$184k/yr
Other
bachelor degree
Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid Time Off, Paid Holidays
Posted 3d ago
~40 hrs/week
Responsibilities
Lead the end-to-end processes for marketing campaigns and program development to align initiatives with company goals and drive growth. Oversee the annual media strategy, manage external agency relationships, and optimize marketing workflows for operational efficiency.
Requirements
Requires a bachelor's degree and at least six years of experience in multi-channel marketing projects, with at least three years specifically in financial services. Must have proven experience leading high-performing teams and proficiency with marketing technology platforms.
Full job description
Job DetailsLevel: ManagementJob Location: South Richland HQ - Richland, WA 99352Position Type: Full Time - Salary Education Level: 4 Year DegreeSalary Range: $97,069.57 - $183,843.88 SalaryJob Shift: Open AvailabilityJob Category: MarketingTake a leap and join our team!
At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.
Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.
Get to know us: About - Gesa Credit Union
Role Summary
The Marketing Operations Manager/Team Leader is responsible for aligning marketing initiatives with company goals, driving growth for the credit union and value for its members. This role will design and lead the end-to-end processes for campaign and program development focusing on operational efficiency, enhancing the impact of marketing initiatives through the adoption of data-driven methodologies. The Marketing Operations Manager/Team Leader works alongside the marketing business line partners in collaboration with stakeholders across the credit union to define and unify the annual media strategy, as well as create and oversee the fully integrated marketing project and campaign schedule.
What You Will Be Doing
Collaborate with the VP of Marketing and the broader marketing team to create a fully integrated, strategic marketing plan aligning to the credit union’s strategic goals with a focus on supporting specific business line objectives Build and evolve a best-in-class marketing operations team which can adapt and scale to meet the credit union’s needs as the credit union expands both in products/services and geographic representation Lead development and implementation of the annual media strategy; monitor media performance and collaborate with marketing business line partners to ensure continuous optimization of the media mix Partner with marketing business lines and stakeholders to deeply understand campaign objectives and help deliver solutions through effective design, testing, and implementation Manage relationships with external agencies and marketing partners to ensure accountability and quality delivery of marketing services Build and strengthen the evolving marketing operations function including marketing project management; collaborate with leadership on resource planning, capacity allocation, and prioritization Lead initiatives and develop systems and processes to streamline marketing workflow; identify tools and resources to improve efficiency and throughput Monitor expenses and campaign costs ensuring adherence to budgetary guidelines and efficient allocation of resources for the greatest ROI Establish and maintain marketing processes, workflows, and operational standards to drive efficiencies in marketing operations, ensuring consistent brand experience and compliance with relevant industry regulations and credit union guidance Oversee the production of marketing collateral, including print materials, digital assets, advertisements, and promotional items Stay informed about regulatory changes that impact marketing practices in the financial industry Stay up to date with industry’s best practices, emerging trends, and marketing technologies to continuously improve marketing operational efficiency; deliver timely, actionable insights and recommendations to support ongoing growth Collaborate with VP of Marketing to prepare executive-level business cases to advocate for continued investment in marketing technology and capabilities Serve as a leader within the marketing department, collaborating with other leaders to develop, build and grow a best-in-class marketing team
About You
Excellent project leadership and management skills, including the ability to manage multiple projects, team members, and deadlines simultaneously Analytical mindset with strengths in data interpretation to provide actionable insights and make data-driven decisions Effective communication and interpersonal skills to effectively collaborate and strengthen relationships with internal and external stakeholders Strategic and outside-the-box approach to problem-solving, with an enthusiasm for using technology to propel marketing efficiencies and drive credit union objectives Proven proficiency across marketing technology platforms and tools Ability to lead and influence team members at all levels regardless of reporting structure Keen sense for identifying strengths and developing talent among direct reports
Leadership Core Competencies
Leaders at Gesa Credit Union are lifelong learners who, by developing themselves, are better able to grow our team members and our organization as well as serve as influential role models for each other. We believe that every team leader, no matter their position or years of experience, must model and continue to strengthen these competencies which are foundational to our view of leadership and support the achievement of our strategic goals.
Leading Others
Developing Others
Emotional Intelligence
Social Responsibility
Performance & Results Orientation
QualificationsWhat You Will Need
Bachelor's degree in marketing, communications, business, or a related field or equivalent experience required Minimum of six (6) years of experience in planning and implementing complex, multi-channel marketing projects; experience in project management, marketing operations or digital media placements is preferred Minimum of three (3) years of experience in marketing in financial services preferably in a role covering a diverse and broad product/service offering Experience leading, coaching, and developing a high performing team Familiarity with credit union operations, products, and services is desirable Knowledge of compliance and regulatory requirements in the financial services industry Demonstrated success leading cross-functional teams with contributors at all levels within the organization Strong understanding of current and emerging marketing technologies and best practices Broad understanding of marketing automation platforms, CRM systems, and digital marketing tools Proficiency with standard office equipment, computer programs, and product management software Some travel may be required to fulfill duties, career development, and/or responsibilities
Our Team Member Value Proposition
In exchange for bringing your talent to Gesa, here are a just a few of the benefits and perks we offer:
Competitive Pay
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off – Plus 10 Paid Holidays! 401(k) Match
Incentive Program
Tuition Assistance and Student Loan Repayment
Commuter Benefits
Paid Time Off to Volunteer in the Community Product discounts
Engaging Work Environment
Rewards and Recognition Program
Full Salary Range
Richland, WA - $97,069.57 - $161,782.61
Renton, WA - $110,306.33 - $183,843.88
*While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications. This approach gives room to grow within the role as your career progresses with us!"
Get wise to what’s possible with a career at Gesa. Join us!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at (509) 378-3100 or [email protected] to request an accommodation.
Gesa Credit Union reserves the right to revise or change the job description as the need arises. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.
Selected candidate(s) must be able to pass a pre-employment credit/background check.
Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.
Equal Employment Opportunity (gesa.com)
Related keywords
Marketing OperationsFinancial ServicesCredit UnionCRMMarketing AutomationDigital MarketingROIMedia MixProject ManagementComplianceRegulatory RequirementsMulti-channel MarketingData-driven MethodologyBrand ExperienceResource AllocationBusiness Case Development
Community. Financial Literacy. Personal Empowerment.
Insured by NCUA. Equal Housing Opportunity.
Industry
Financial Services
Company size
501-1,000 employees
Founded
1953
Headquarters
Richland, WA
LinkedIn followers
7,921
Gesa Credit Union stands as one of the largest member-owned credit unions in the Pacific Northwest, proudly serving more than 300,000 members across Washington, Oregon, and Idaho with over $6.4 billion in assets. Headquartered in Richland, WA, Gesa delivers a comprehensive array of consumer, mortgage, and commercial banking solutions designed to empower our communities. With more than 50 branches and loan centers—including two vibrant campus branches at Washington State University plus 25 student-run high school branches across Washington—we combine local roots with innovative services to help our members succeed.
Offices: 51 Gage Blvd, Richland, WA 99352, US · 825 Goethals Dr, Richland, WA 99352, US · 100 N Huntington St, Kennewick, Washington 99336, US · 721 S Pioneer Way, Moses Lake, Washington 98837, US · 2202 W Sylvester St, Pasco, Washington 99301, US
Community. Financial Literacy. Personal Empowerment.
Insured by NCUA. Equal Housing Opportunity.
Industry
Financial Services
Company size
501-1,000 employees
Founded
1953
Headquarters
Richland, WA
LinkedIn followers
7,921
Gesa Credit Union stands as one of the largest member-owned credit unions in the Pacific Northwest, proudly serving more than 300,000 members across Washington, Oregon, and Idaho with over $6.4 billion in assets. Headquartered in Richland, WA, Gesa delivers a comprehensive array of consumer, mortgage, and commercial banking solutions designed to empower our communities. With more than 50 branches and loan centers—including two vibrant campus branches at Washington State University plus 25 student-run high school branches across Washington—we combine local roots with innovative services to help our members succeed.
Offices: 51 Gage Blvd, Richland, WA 99352, US · 825 Goethals Dr, Richland, WA 99352, US · 100 N Huntington St, Kennewick, Washington 99336, US · 721 S Pioneer Way, Moses Lake, Washington 98837, US · 2202 W Sylvester St, Pasco, Washington 99301, US