Job Summary We are seeking a Digital Marketing Specialist to drive lead generation through data-driven advertising campaigns across Facebook, Google, LinkedIn, and Instagram. The role involves developing and optimising h…
Skills: Facebook Ads, Google Ads, LinkedIn Ads, Instagram Ads, Lead Generation
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Full-time
bachelor degree
Opportunity to work on scalable product-driven platforms, Exposure to modern tech stack and real-world problem solving, Collaborative environment with mentorship from experienced developers, Strong focus on learning, growth, and career progression
Posted 114d ago
~40 hrs/week
Responsibilities
Develop and execute data-driven lead generation strategies across major social and search advertising platforms. Monitor campaign performance through A/B testing and analytics to optimize conversion rates and return on ad spend.
Requirements
Requires a bachelor's degree in marketing or a related field and 3-5 years of proven experience managing paid ad campaigns. Must possess strong analytical skills and proficiency in ad copywriting and audience targeting.
Full job description
Job Summary
We are seeking a Digital Marketing Specialist to drive lead generation through data-driven advertising campaigns across Facebook, Google, LinkedIn, and Instagram. The role involves developing and optimising high-performing ad strategies to support scalable product growth in our data-driven ecosystem.
Responsibilities
Develop and execute effective lead generation strategies across Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads.
Create and optimize compelling ad campaigns to maximize lead generation, conversion rates, and return on ad spend (ROAS).
Conduct market research to identify target audiences, industry trends, and competitor analysis to inform campaign strategies.
Collaborate with the marketing team to define campaign goals, key performance indicators (KPIs), and budgets.
Perform A/B testing and continuously monitor campaign performance to identify areas for improvement and implement optimizations.
Utilize advanced targeting options, audience segmentation, and remarketing techniques to enhance campaign effectiveness.
Stay updated with industry best practices, emerging trends, and new advertising features or tools, and provide implementation recommendations.
Track, analyse, and report on key campaign metrics and KPIs to stakeholders, delivering actionable insights.
Collaborate with graphic designers, copywriters, and other team members to develop engaging ad creatives and high-converting landing pages.
Stay informed about changes in digital advertising policies and ensure compliance with relevant regulations.
Requirements
Required Qualifications
Bachelor's degree in marketing, advertising, or a related field.
Proven experience of 3–5 years in creating and managing successful lead generation campaigns using Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads.
In-depth knowledge of digital advertising platforms, tools, and best practices.
Solid understanding of audience segmentation, targeting, and campaign optimization techniques.
Proficiency in ad copywriting with the ability to craft compelling and persuasive messages.
Strong analytical skills with experience in tracking campaign performance, analyzing data, and generating actionable insights.
Experience in conducting A/B tests and using test results to optimize campaign performance.
Familiarity with conversion tracking tools and marketing analytics platforms.
Up-to-date knowledge of digital marketing trends, strategies, and best practices.
Excellent communication and collaboration skills with the ability to work effectively in a team environment.
Strong attention to detail and the ability to multitask and prioritize tasks effectively.
Preferred Qualifications
Strong learning mindset and curiosity for new technologies.
Ability to work in a collaborative, fast-paced environment.
Ownership-driven approach with attention to detail.
Passion for building scalable product-based solutions.
Benefits
Opportunity to work on scalable, product-driven platforms.
Exposure to modern tech stack and real-world problem solving.
Collaborative environment with mentorship from experienced developers.
Strong focus on learning, growth, and career progression.
We help Business to Expand and Reduce Cost of Customer Acquisition by Applying Best Technology.
Industry
Financial Services
Company size
11-50 employees
Founded
2020
Headquarters
Noida, Uttar Pradesh
LinkedIn followers
4,818
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Our Product Suite:
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We help Business to Expand and Reduce Cost of Customer Acquisition by Applying Best Technology.
Industry
Financial Services
Company size
11-50 employees
Founded
2020
Headquarters
Noida, Uttar Pradesh
LinkedIn followers
4,818
Earnest Data Analytics powers digital vouchers, loyalty programs, and AI-driven growth solutions for 450+ Indian brands. With ONDC integration, UPI transactions, and 24-hour settlement, we help businesses reduce acquisition costs and accelerate revenue growth.
Our Product Suite:
DealerWise – Dealer loyalty platform with smart incentives, sales tracking, and gamified rewards. Boosts channel partner performance through mobile-optimized experiences.
BenefitWise – Employee rewards platform offering flexible redemption across 650+ gift cards, wellness programs, and recognition tools. Features leaderboards and comprehensive benefits.
GrowthWise – Gig worker reward platform with QR-based incentives and UPI cash rewards. Drives sales through distributed networks with performance tracking.
ExpenseWise – Expense management solution with instant UPI vouchers, mobile receipt scanning, and automated workflows. Streamlines reimbursement processes.
Vistar – ONDC-enabled gift voucher platform with closed-loop vouchers and multi-marketplace distribution. Connects brands to India's digital commerce network.
ScratchWise – Gamification platform with interactive scratch cards and reward campaigns. Increases engagement through personalized game mechanics.
Meri Bachat – Consumer platform offering discounted gift cards and cashback across 450+ brands. Features savings opportunities and loyalty rewards system.