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Full-time
bachelor degree
Posted 2d ago
~40 hrs/week
Responsibilities
The E-Business & Digital Experience Manager will develop and execute the overall E-business strategy to accelerate growth and enhance the O2O client journey. This role involves leading digital platform projects, managing operational flows, and leveraging online activities to drive client engagement and business performance.
Requirements
Candidates must hold a university degree in Business Administration, Marketing, or E-Commerce and possess at least 5 years of experience in E-commerce or online marketing. Strong expertise in E-platform management, O2O client experience, and project management is required, along with proficiency in English and Mandarin.
Full job description
The Digital Experience role is to help us continuously improve the overall experience of our users by developing and managing our public-facing digital products and channels. Lead, plan and help coordinate the design and delivery of digital activity. The role also work across the organisation to help modernize our ways of working and grow the organisation’s digital maturity in partnership with marketing, comms and tech.
Key Responsibilities:
Strategy/leadership
Work with leadership team to develop and deliver the wider organization digital experience strategy and ensure all activity responds appropriately to it
Lead the development of public-facing digital products and services to deliver exceptional engagement
Collaborate across the organisation to help define processes, resources, workflow and governance to deliver the best customer experience for online.
Work with available data, trends and emerging technologies in order to shape future content and products that is made available online
Identify opportunities to initiate new projects, partnerships and innovations
Model innovative practice by pioneering human centered design, co-creation and agileapproaches
Advance our portfolio of digital products, most notably, our website & .com
Embed a ‘user-first’ approach to digital product development, ensuring that usability and accessibility are priorities for all those involved in managing products and services
Drive up impact, traffic and revenues through continuous evaluation and improvement of product design, content and functionality.
Champion the continued use of user data to drive product development across the organisation
Analytics and reporting
Ensure that metrics are produced to monitor and evaluate digital performance across all activity, and that result are disseminated and used appropriately to inform future activity.
Produce reports and make evidence-based recommendations based on clear data and business objectives
Collaboration and partnerships lead on the development of digital partnerships that enhance our sector profile, potential audience reach, technical capability and/or innovation.
Financial management Digital Experience
Take overall responsibility for the P&L of .com including forecasting and provision of information and data as required.
Monitor financial accounts and resolve discrepancies.
Digital Experience
Evaluating website traffic according to metrics such as number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more.
Using a digital experience platform to assess customer feedback data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights.
Improving and managing the UX of the website and other digital channels.
Creating an ecommerce strategy and other digital sales strategies.
Working closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience.
Evaluating customer purchase trends over time, both short-term and long-term, and assessing the impact of various economic situations.
Analyzing consumer behavior on current platforms.
Managing and assessing the customer life cycle and the digital experience life cycle.
Monitoring customer interactions for insights and data.
Managing customer relationships, or working with the account manager to do so.
Creating the digital experience strategy and assisting with the customer experience strategy.
Coordinating their efforts with their organization’s human resources department, operations manager, project management teams, and more departments as needed.
Academic / Professional Qualifications
University graduate or above and major in Business Administration, Marketing, E-Commerce preferred.
Work Experience
7+ year experience in Brand.com, Ecommerce/online marketing field.
Interactive communication experience in agencies and/or online marketing division for consumer brand is a plus.
Professional Skills
Expert in E-platforms management and E-Commerce business development.
Good knowledge of client touchpoints, familiar with O2O client experience development.
Experienced with EC architecture, operations and analytic skills/tools.
Experience with 3rd party platforms (Momo, Beauty Stage etc) will be a plus.
Familiar with digital touchpoints, technologies and tools such as social media, personalization and behavior targeting.
Good at planning, presentation, problem solving, communication, stress management and project management.
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.