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Full-time
Wellbeing Programmes, Learning And Development Opportunities, Parental Leave
Posted 30d ago
~40 hrs/week
Responsibilities
Develop and execute the client marketing strategy for Chanel boutiques in the Middle East to enhance brand vitality and equity. Lead the retail marketing community to implement innovative client services and high-impact events aligned with global vision.
Requirements
Requires a minimum of 5 years of marketing experience, preferably within the luxury sector, and proven leadership skills. Candidates must possess strong strategic planning capabilities and the ability to collaborate effectively across regional and global teams.
Full job description
About the job
In the context of Dynamic development of the business, the expansion of the client data-base, along with the evolution of Image and Clienteling activities that Chanel experienced in the Middle East, we are looking for Fashion Marketing Manager. As Marketing Manager ME you are responsible for the client marketing strategy within the zone's boutiques.
Working closely with boutiques on a daily basis and in close collaboration with the Fashion Europe Marketing Team, you translate this strategy into concrete, operational actions. You will also support partners boutiques in the ME region.
You will manage a team of 2 persons.
The Impact You Can Create at CHANEL:
CHANEL's vision of client relations in fashion is reflected in its Relational Promise, embodying the fundamental principles that set the brand apart.
Reporting to the Fashion Director, you will oversee the Retail Marketing activities in the Middle East region to drive the Fashion Brands’ Image and enhance Brand vitality and equity.
As a key Business Partner to the Retail Network, you will be responsible for leading ME marketing community to ensure an effective implementation of the marketing strategy in line with the global fashion vision and “One Boutique, one story” signature across ME.
Your main responsibilities are:
Marketing strategy:
Development and execution of Marketing strategy for the Middle East region based on the market challenges and in line with Fashion Global and European vision and guidelines
Work in partnership with Boutique Directors to infuse a client-centric mindset to the teams & define the client engagement & development strategy for each boutique
Marketing Budget planning in line with budget guidelines and Budget monitoring
Partnering with Global and European marketing teams to facilitate synergies and get input for ME marketing plan development and execution
Retail Marketing & Client Experience:
Implementation of the various innovative client services in-store, from welcome to follow-up in partnership with Operations, CED and Learning teams
Implementation of impactful Clienteling culture that reflects Europe strategy
Setting up of Clienteling objectives for each of the boutiques according to their own challenges in close collaboration with CED team and Europe direction
Management of service measurement programs to understand and optimize boutique experiences. Monitoring client satisfaction indicators such as Pulse Index, Voice of Client survey and Competitors Pulse Index, in liaison with the European teams. Definition of the action plan to be implemented to achieve service excellence, always in line with the relational promise and in coordination with the Learning & Style Expertise Manager team
Deployment of strategic client data projects/tools (Pioneer, Carat) in close collaboration with CED team
Deployment of new digital tools related to client experience (Waitwhile, inchanel for example) and ensuring the proper adoption in the boutiques in partnership with Operations and Learning teams. Feedback on needed evolutions to regional teams
Development of Client treatment and gifting strategies
Improvement of hospitality standards in all the boutiques
Prevention of parallel market together with key local contacts at market and Europe level
Events & Top Client Experiences
Development of the impactful Event plan for ME region, reflecting to the overall client strategy and always aligned with budget guidelines from Europe region
In-store and out-store events management in collaboration with local, internal and external partners
Strong collaboration with PR and Media Departments to ensure the coherence and alignment of the Image events
Systematization of the events’ monitoring to measure the impact (quantitative, qualitative, and sustainability)
Productive collaboration with W&FJ division for Fashion boutique events
Definition of the top client strategy across all touchpoints (gifting, services, communication, global and local experiences) together with boutiques and in partnership with Europe region
Further development of the pool of Top clients & guarantee the service excellence through the hospitality network
Animation of Marketing community to implement client relational promise in every boutique
Active participation in Fashion team projects (Fashion seminar, team meeting etc.)
You Are Energized By:
Crafting and executing innovative marketing strategies that elevate brand presence.
Collaborating across teams and regions to drive cohesive and impactful initiatives.
Cultivating client relationships and enhancing their boutique experiences.
Leading a dynamic team towards shared goals and collective success.
Shaping and witnessing the growth and recognition of an iconic luxury brand in the Middle East.
What You Will Bring:
Strong marketing experience ( min 5 years, preferably within luxury brands), knowledge of the luxury retail environment is a plus
Leadership skills that inspire and motivate teams to achieve excellence.
Strategic planning and execution capabilities that drive impactful results.
Effective collaboration skills with local, regional, and global teams.
Exceptional communication and interpersonal skills that foster strong relationships.
An analytical mindset with a focus on impact-driven results.
Related keywords
Luxury BrandsClientelingRetail MarketingMiddle East MarketBrand EquityCustomer ExperiencePioneerCaratWaitwhileInchanelPulse IndexVoice Of ClientHospitality StandardsEvent PlanningClient Data ProjectsReady-To-Wear
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.