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$126k–$140k/yr
Full-time
bachelor degree
Medical insurance, Dental insurance, Vision insurance, Disability insurance, Life insurance, 401(k)
Posted 12h ago
~40 hrs/week
Responsibilities
The Senior Data Analyst will define and measure the success of enterprise data products, including audience intelligence and AI content consumption. They will collaborate with product and engineering teams to transform complex data into scalable insights that drive strategic decision-making.
Requirements
Candidates must have a bachelor's degree and 5-8 years of experience in data analytics, business intelligence, or data science. Proficiency in SQL, data visualization tools, and experience with digital publishing or advertising ecosystems are required.
Full job description
About The Role
The Corporate Data Team is seeking a Senior Data Analyst to help define and measure the success of Hearst's enterprise data products. This role will develop analytical products and measurement frameworks spanning audience intelligence, identity resolution, content performance, AI content consumption, and data product adoption. Working closely with Product, Engineering, and business stakeholders, this individual will transform complex data into scalable insights that drive strategic decision making across Hearst Consumer Media. This role will play a key part in measuring how Hearst content is discovered, consumed, and utilized across emerging AI ecosystems, including large language models (LLMs), retrieval-augmented generation (RAG), AI search, and content licensing initiatives.
This hybrid role is based in New York City and will report into the VP of Audience Analytics.
Key Responsibilities
Develop scalable audience insights across brands, platforms, and distribution channels using first-party identity, behavioral, and contextual data.
Analyze audience composition, engagement, overlap, and growth opportunities to support personalization, advertising, subscriptions, and content strategy.
Build reusable audience measurement products that enable self-service analytics across the enterprise.
Design measurement frameworks to understand how Hearst content is utilized across AI platforms, including LLM training partnerships, retrieval-augmented generation (RAG), AI-powered search experiences, and emerging content licensing models.
Develop dashboards and analytical products that quantify AI-driven content discovery, attribution, engagement, and business impact.
Lead the development and execution of data analyses across a diverse range of domains, from digital product performance, to understanding advertising effectiveness across media channels. Utilize data visualizations and presentations to effectively communicate these findings and the team's business impact to a diverse set of technical and executive stakeholders.
Develop, build, and maintain reports and dashboards to measure key performance indicators related to identity resolution efforts. Conduct detailed audience segmentation and analysis to inform targeting strategies and content optimization.
Act as a trusted advisor, cultivating and strengthening relationships with data, product, and engineering leads across Hearst Consumer Media
Qualifications
Bachelor's degree in a relevant field of study
5-8 years of experience in a data role, including business intelligence, analytics, data science and/or data engineering
Experience defining business KPIs and measurement frameworks for digital products, audiences, and AI-driven experiences.
Expert-level proficiency in SQL, with extensive experience in data mining and working with large-scale data warehouses (e.g., Redshift, BigQuery)
Advanced skills in creating reports and dashboards with BI tools (e.g., Looker, Tableau) and translating insights into actionable recommendations
Experience with digital publishing, audience measurement, first-party data, identity resolution, content metadata, SEO, AI search, or digital advertising ecosystems is strongly preferred.
Strong critical thinking, problem-solving, and storytelling abilities, with excellent writing, communication, and presentation skills. Proficiency in leveraging data visualizations effectively
Demonstrated ability to manage multiple priorities, lead cross-functional initiatives, and influence stakeholders at all levels
Familiarity with the digital media and publishing landscape, including media research tools (e.g., Nielsen, Comscore) and knowledge of the CTV/digital advertising ecosystem, programmatic media, and cross-platform measurement
Compensation & Benefits
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $126,000 to $140,000. Please note this information is specific to those hired in New York City. For candidates outside New York City, the salary range will be aligned with the specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.
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For more than 50 years, we have helped leading brands and nonprofits grow recurring revenue, deepen loyalty, and simplify complex operations. We unify subscription and donor management software, payment processing, customer care, fulfillment, and data intelligence into one intelligent solution.
Today, we support 1,000+ brands and millions of consumers across media, publishing, nonprofits, utilities, higher education, and consumer products.
Our capabilities include:
• Subscription and recurring revenue management
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• Billing and secure payment processing
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• Fulfillment, remittance, and multichannel communications
Whether it’s making sure the latest issue of Highlights for Children reaches a child, or processing donations quickly so organizations like the American Red Cross can respond to disasters, CDS Global makes every interaction seamless, meaningful, and measurable.
Backed by the strength and stability of Hearst Corporation, we continuously invest in technology, security, and innovation to help our clients achieve sustainable growth.
Offices: 1901 Bell Ave., Des Moines, Iowa 50315, US · Tower House, Sovereign Park, Lathkill Street, Market Harborough, England LE16 9EF, GB · 2005 Lakewood Drive, Boone, Iowa 50036, US · 1419 W. 5th St., Wilton, Iowa 52778, US · 411 E South St, Tipton, Iowa 52772, US
Business Process OutsourcingeCommerceBilling & Payment ProcessingData SolutionsDonation ProcessingDonor AcknowledgementMailing ServicesCustomer Service CenterOrder ManagementFulfillment
CDS Global is the only provider that manages every customer and donor touchpoint—online and offline—across the entire journey.
For more than 50 years, we have helped leading brands and nonprofits grow recurring revenue, deepen loyalty, and simplify complex operations. We unify subscription and donor management software, payment processing, customer care, fulfillment, and data intelligence into one intelligent solution.
Today, we support 1,000+ brands and millions of consumers across media, publishing, nonprofits, utilities, higher education, and consumer products.
Our capabilities include:
• Subscription and recurring revenue management
• Donor experience and fundraising operations
• Billing and secure payment processing
• Customer service and contact center operations
• Fulfillment, remittance, and multichannel communications
Whether it’s making sure the latest issue of Highlights for Children reaches a child, or processing donations quickly so organizations like the American Red Cross can respond to disasters, CDS Global makes every interaction seamless, meaningful, and measurable.
Backed by the strength and stability of Hearst Corporation, we continuously invest in technology, security, and innovation to help our clients achieve sustainable growth.
Offices: 1901 Bell Ave., Des Moines, Iowa 50315, US · Tower House, Sovereign Park, Lathkill Street, Market Harborough, England LE16 9EF, GB · 2005 Lakewood Drive, Boone, Iowa 50036, US · 1419 W. 5th St., Wilton, Iowa 52778, US · 411 E South St, Tipton, Iowa 52772, US
Business Process OutsourcingeCommerceBilling & Payment ProcessingData SolutionsDonation ProcessingDonor AcknowledgementMailing ServicesCustomer Service CenterOrder ManagementFulfillment