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Full-time
bachelor degree
Professional Development, Coaching, Inclusive Workplace
Posted 8d ago
Apply by Sep 30
~40 hrs/week
Responsibilities
Lead and execute long-term brand and portfolio strategies to drive sustainable growth in market share, volume, and profitability. Develop integrated 360 marketing campaigns and drive innovation and premiumisation initiatives for the Carlsberg brand.
Requirements
Requires a Bachelor's degree in Marketing or Business with at least 8 years of FMCG brand management experience. Must have a proven track record in commercial delivery, P&L management, and stakeholder leadership.
Full job description
We are looking for a strategic, commercially driven, and passionate Senior Brand Manager to lead the Carlsberg brand portfolio — our flagship and most iconic brand.
This role plays a critical part in driving sustainable growth across market share, volume, revenue, and profitability, while strengthening brand equity and long-term leadership in a competitive market.
If you are a strong brand leader who thrives on shaping strategy, driving innovation, and delivering impactful results, this role is for you.
What you’ll be doing
Lead and execute long-term brand and portfolio strategies to drive sustainable growth
Own and deliver business performance across volume, market share, revenue, and profitability
Translate consumer, category, and market insights into actionable strategies
Drive innovation, premiumisation, and growth initiatives to future-proof the brand
Develop and deliver integrated 360° marketing campaigns across key channels and touchpoints
Ensure consistent and impactful brand experiences across all consumer interactions
Lead commercial strategies covering pricing, portfolio mix, and channel optimisation
Drive end-to-end campaign execution, ensuring high-quality delivery and ROI
Partner closely with cross-functional teams and external agencies to deliver integrated plans
Support the Marketing Manager in shaping strategic priorities and portfolio growth initiatives
What we’re looking for
We’re looking for a strategic and commercially savvy brand leader with strong consumer understanding and the ability to translate strategy into impactful execution.
A highly driven and collaborative individual and comfortable influencing stakeholders while delivering results in a fast-paced FMCG environment.
What you can expect
An organisation that invests in your growth and empowers you to excel.
We consciously create an environment that genuinely focuses on developing our people through coaching.
We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.
A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.
You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.
Requirements:
Bachelor’s Degree in Marketing, Business, or a related field
Minimum 8 years of experience in brand/marketing management within FMCG
Proven track record in brand strategy, innovation, and commercial delivery
Strong leadership and stakeholder management skills
Experience managing marketing budgets and P&L
Strong analytical mindset with deep understanding of consumer and market insights
Experience working with advertising and media agencies
Excellent communication and presentation skills
Resilient, proactive, and results-driven with a growth mindset
Passion for premium brands; knowledge of the local beer industry is an advantage
We regret to inform only shortlisted candidates will be notified.
Carlsberg Malaysia: Brewing for a Better Today and Tomorrow
For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.
This is the official LinkedIn channel of the Carlsberg Group.
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain. Honouring his believes, the Carlsberg Foundation remains a significant shareholder to this day.
Today, Carlsberg Group is one of the leading beverage companies in the world, with a large portfolio of beer, soft drinks and other beverage brands.
Our portfolio spans mainstream beer brands, including local power brands, international and local premium beer brands and alcohol-free brews. In addition, we have an attractive portfolio of soft drinks, both our own brands as well as brands we produce on license.
Our brands are enjoyed in more than 150 markets globally, with our own operations covering our three regions – Western Europe, Asia and Central & Eastern Europe and India – where we hold a number 1 or 2 position in beer in 25 markets and eight markets in soft drinks.
We strive to brew better beers and deliver products that stand at the heart of moments that bring people together. We are brewing for a better today and tomorrow by doing business responsibly and sustainably, delivering value for our shareholders and society at large.
Learn more on www.carlsberggroup.com
We post about beer, so please only follow if you are of legal drinking age, and forward to those of legal drinking age only. #Celebrateresponsibly. See our house rules: https://bit.ly/2Kx73f7
Offices: J.C. Jacobsens Gade, København V, Hovedstaden 1799, DK · Jacobsen House, 140 Bridge Street, Northampton, NN1 1PZ, GB · Evenemangsgatan 31, Jarva, Stockholm County 169 79, SE · Sinebrychoffinaukio, Kerava, 104250, FI · Boulevard de l’Europe, Obernai Cedex, 67213, FR
DrinksConsumer GoodsFMCGBeerBrewingResearchMarketingSalesCustomer RelationsCorporate Social Responsibility (CSR)
This is the official LinkedIn channel of the Carlsberg Group.
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain. Honouring his believes, the Carlsberg Foundation remains a significant shareholder to this day.
Today, Carlsberg Group is one of the leading beverage companies in the world, with a large portfolio of beer, soft drinks and other beverage brands.
Our portfolio spans mainstream beer brands, including local power brands, international and local premium beer brands and alcohol-free brews. In addition, we have an attractive portfolio of soft drinks, both our own brands as well as brands we produce on license.
Our brands are enjoyed in more than 150 markets globally, with our own operations covering our three regions – Western Europe, Asia and Central & Eastern Europe and India – where we hold a number 1 or 2 position in beer in 25 markets and eight markets in soft drinks.
We strive to brew better beers and deliver products that stand at the heart of moments that bring people together. We are brewing for a better today and tomorrow by doing business responsibly and sustainably, delivering value for our shareholders and society at large.
Learn more on www.carlsberggroup.com
We post about beer, so please only follow if you are of legal drinking age, and forward to those of legal drinking age only. #Celebrateresponsibly. See our house rules: https://bit.ly/2Kx73f7
Offices: J.C. Jacobsens Gade, København V, Hovedstaden 1799, DK · Jacobsen House, 140 Bridge Street, Northampton, NN1 1PZ, GB · Evenemangsgatan 31, Jarva, Stockholm County 169 79, SE · Sinebrychoffinaukio, Kerava, 104250, FI · Boulevard de l’Europe, Obernai Cedex, 67213, FR
DrinksConsumer GoodsFMCGBeerBrewingResearchMarketingSalesCustomer RelationsCorporate Social Responsibility (CSR)