Jobs at CanKids KidsCan (Now Hiring) — 8 open

Key Responsibilities

1. Strategy & Planning

• Develop and implement integrated digital + retail fundraising strategies
  
• Plan monthly/quarterly revenue targets across both channels
  
• Identify opportunities to convert digital traffic into retail/on-ground engagement and vice versa
  

2. Digital Fundraising

• Manage online fundraising campaigns across website, email marketing, social media, and paid platforms
  
• Optimize donation funnels, landing pages, and user journeys
  
• Track and improve key metrics like conversion rate, cost per acquisition (CPA), and ROI
  
• Coordinate with internal/external teams for creatives, content, and campaign execution
  

3. Retail Fundraising (On-Ground)

• Plan and execute fundraising activities at malls, kiosks, events, and high-footfall locations
  
• Drive face-to-face donor acquisition and ensure revenue targets are met
  
• Identify and onboard new retail locations and partnerships
  

4. Team & Vendor Management

• Manage digital agencies, media partners, and retail fundraising teams/vendors
  
• Train on-ground teams on campaign messaging and donor engagement
  
• Monitor performance and ensure alignment with targets
  

5. Campaign Integration

• Ensure seamless integration between online and offline campaigns
  
• Use digital channels to drive footfall to retail activations
  
• Capture and nurture leads generated through both channels
  

6. Data Analysis & Reporting

• Track and analyze performance across digital and retail channels
  
• Prepare weekly/monthly dashboards for management
  
• Use insights to optimize campaigns and improve donor acquisition & retention
  

7. Donor Experience & Compliance

• Ensure a smooth and secure donation experience across platforms
  
• Maintain donor data accuracy and privacy compliance
  
• Strengthen donor engagement through follow-ups and communication
  

Key Requirements

• Experience: 5–8 years in digital marketing, fundraising, or retail/face-to-face fundraising
  
• Education: Bachelor’s degree (Master’s preferred)
  
• Strong understanding of performance marketing, CRM tools, and donor journeys
  
• Experience in managing on-ground activations and partnerships
  
• Proven ability to handle targets and revenue generation
  

Key Skills

• Digital marketing (SEO, SEM, social media, email marketing)
  
• Retail/face-to-face fundraising
  
• Data analytics & campaign optimization
  
• Team and vendor management
  
• Strong communication & stakeholder management
  

Key Performance Indicators (KPIs)

• Total revenue (Digital + Retail)
  
• Online conversion rate (%)
  
• Cost per acquisition (CPA)
  
• Number of new donors acquired
  
• Average donation value
  
• ROI on campaigns
  
• Retail activation performance (footfall to conversion)