Winnipeg, Manitoba, Canada · Hybrid
Cambrian Credit Union is currently seeking a Brand Experience Enablement Manager to join our team! If you have a background in Sales Management, Market Research, Customer Experience, Marketing, or Business Analysis and a…
Skills: Sales management, Market research, Customer experience, Marketing, Business analysis
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The Brand Experience Enablement Manager acts as a liaison between member experience and sales enablement to capture and distribute market insights. They are responsible for mapping member journeys, optimizing sales processes, and driving performance through data-driven strategies.
Candidates must have post-secondary education and 5-7 years of experience in sales, marketing, or business analysis. Proficiency in CRM tools and a proven track record in managing insight delivery programs are required.
Cambrian Credit Union is currently seeking a Brand Experience Enablement Manager to join our team! If you have a background in Sales Management, Market Research, Customer Experience, Marketing, or Business Analysis and are looking to expand your skills and impact, this role could be a perfect fit for you!
Working closely with the Marketing & Brand Experience team, the Brand Experience Enablement Manager serves as the key liaison between member experience and sales enablement. This role is responsible for capturing, analyzing, and distributing market and member insights, while driving the optimization and effectiveness of the overall member experience. Through the mapping and continuous improvement of member journeys, this role ensures a consistent and seamless experience across all touchpoints and business lines, aligned with brand standards and corporate growth objectives. As a highly data-driven professional, they leverage insights and analytics to inform discussions, identify opportunities, and develop actionable plans in collaboration with key stakeholders.
The Brand Experience Enablement Manager will be responsible for:
Lead the design and deployment of market and member feedback initiatives, through primary and secondary research methods, including managing surveys and focus groups, market scanning and leveraging existing market research.
Work collaboratively with business intelligence sales and marketing, digital and external partners, define and/or establish, and track key organizational CX success metrics and identify/establish key lead management optimization opportunities.'
Identify, track, and report on advisory team performance metrics (e.g., knowledge retention, content utilization, referral rates).
Ensure member feedback data/insights are monitored, distributed, actioned, measured, and documented for future enhancements.
Align sales processes and initiatives with key success metrics; work with sales leadership to establish coaching, monitoring, and reporting infrastructure.
Leverage lead/pipeline management techniques, cross-promotion, BI, member feedback, and digital tools to monitor and improve performance across business lines.
Drive alignment between BI, Marketing, Digital, and Sales to establish and monitor effective lead management programs, leverage insights, and optimize tools and technology for sales effectiveness.
Track changing trends, economic indicators, competitors, and supply/demand to inform senior leadership and support sales forecasting and goal setting.
Contribute to the development and success of connected insights strategies.
Collaborate with various stakeholders across all business lines, develop, roll out and track member journey maps and, where applicable, service design blueprints to enhance sales advisory performance.
Ensure member journey maps/service design blueprints and sales enablement models are created and leveraged within sales initiatives.
Collaborate with Digital Solutions and email Marketing Specialist to ensure active journeys are captured accurately in the CRM roadmap.
Ensure member/client service aligns with brand experience guidelines, corporate purpose, mission, vision, and values.
Identify data-driven opportunities to cross-promote/bundle products/services across business lines for optimal member/client journeys.
Manage budget lines, projects, resources, and staff capacity as applicable.
A combination of post-secondary education in a related discipline and 5-7 years' experience in Sales and/or CX, Marketing or Business Analysis, with experience tracking metrics and designing programs around insights.
Proven track record in managing experience or insight delivery programs, achieving set targets, establishing repeatable sales processes and cultivating performance-driven teams.
Proficient in PC applications of Outlook, Word, PowerPoint & Excel, as well as knowledge of/experience working with Customer Relationship Management (CRM) tools.
Experience as project leader/manager in a workplace setting.
Familiarity with sales, marketing and/or customer experience theory and practice.
Familiarity with user-centric design principles.
Creative thinker/ problem solver, with a member-centred approach and strong drive to continuously improve and add value to the business.
Strong interpersonal skills, with a strong emphasis towards confidentiality, critical thinking and research analytics.
Ability to work well in a diverse environment with multiple and often changing priorities.
Ability to multitask and efficiently manage multiple projects with strong attention to detail.
The following will be considered assets:
Experience as a people-leader or functional team-leader in a workplace setting.
Experience in financial services or a related field.
Familiarity with Sales and/or Marketing Technology programs, such as website content management systems would be considered an asset.
The Brand Experience Enablement Manager consistently displays Cambrian’s core values as follows:
Cambrian offers a work environment where teamwork and creative thinking are valued. In addition, we offer continuing professional development and a competitive total compensation package including:
Please submit your application online (https://www.cambrian.mb.ca/careers). Your resume and cover letter must clearly illustrate how you meet these qualifications.
Cambrian Credit Union would like to thank all applicants for their interest, however, only those selected for a phone screen will be contacted.
Note: Cambrian Credit Union is an equal-opportunity employer. We welcome and encourage applications from individuals with diverse backgrounds, abilities, and experiences. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Applications will be accepted until 4pm on August 21, 2026.
Helping our members achieve financial goals by simplifying banking, saving time & money, and solving financial problems.
Cambrian Credit Union was established in 1959. Since then, we have grown to be one of the largest credit unions serving the Winnipeg and Selkirk marketplaces and among the first to launch a virtual division, Achieva Financial in 1998. With more than $4.8 billion in assets and over 70,000 members, we strive to help each of our members build strong financial foundations for making their dreams come true. This is not only our mission, but our core purpose. Everything we do at Cambrian is guided by our five simple values: - Integrity and honesty - Member focused - Competitive - Community involvement - Innovative spirit These simple values ensure that each of our members is guaranteed to receive hassle-free banking day in and day out.
Offices: 225 Broadway, Winnipeg, Manitoba R3C 5R4, CA
Helping our members achieve financial goals by simplifying banking, saving time & money, and solving financial problems.
Cambrian Credit Union was established in 1959. Since then, we have grown to be one of the largest credit unions serving the Winnipeg and Selkirk marketplaces and among the first to launch a virtual division, Achieva Financial in 1998. With more than $4.8 billion in assets and over 70,000 members, we strive to help each of our members build strong financial foundations for making their dreams come true. This is not only our mission, but our core purpose. Everything we do at Cambrian is guided by our five simple values: - Integrity and honesty - Member focused - Competitive - Community involvement - Innovative spirit These simple values ensure that each of our members is guaranteed to receive hassle-free banking day in and day out.
Offices: 225 Broadway, Winnipeg, Manitoba R3C 5R4, CA
