Vice President, Content Strategy & Thought Leadership
West Falls Church, Virginia, United States · Hybrid
$175k–$225k/yr
Senior+
About the Role Community Associations Institute (CAI) is seeking a dynamic and visionary leader to serve as Vice President, Content Strategy & Thought Leadership. Reporting to the CEO, this executive will work across dep…
Skills: Content Strategy, Thought Leadership, Digital Media, SEO, Analytics
West Falls Church, Virginia, United States · On-site
$72k–$78k/yr
Senior
Position Summary The Manager, Membership Engagement & Growth is responsible for driving sustained membership growth by strengthening how members connect with, experience, and derive value from CAI. Rather than managing t…
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$175k–$225k/yr
Full-time
bachelor degree, professional certificate
Posted 1d ago
Apply by Oct 25
~40 hrs/week
Responsibilities
Lead the transformation of CAI's content strategy into a modern, digitally driven multimedia ecosystem to elevate the organization's industry influence. Oversee integrated content across digital, social, and print platforms while driving AI adoption and managing the public narrative.
Requirements
Requires a bachelor's degree and 10+ years of senior leadership experience in content strategy or communications, along with a CAE credential. Candidates must demonstrate success in multimedia strategies, SEO, and the ability to influence at the executive level.
Full job description
About the Role Community Associations Institute (CAI) is seeking a dynamic and visionary leader to serve as Vice President, Content Strategy & Thought Leadership. Reporting to the CEO, this executive will work across departments to elevate CAI’s voice, industry image, influence, and global narrative. This role will lead the transformation and alignment of CAI’s content strategy into a modern, digitally driven, multimedia ecosystem—strengthening the organization’s position as the leading authority in community association housing.
What You’ll Do Strategic Leadership
Develop and execute an enterprise-wide content and thought leadership strategy
Develop and execute an enterprise-wide industry image campaign
Content & Digital Strategy
Oversee integrated content across digital, social, video, print, media, and events
Drive audience growth, engagement, SEO, and digital performance
Implement omnichannel content planning and amplification strategies
Innovation & AI Transformation
Lead adoption of AI tools for content creation, personalization, and analytics
Modernize content workflows, systems, and audience engagement
Reputation Management
Shape public narrative and lead communications during complex or high-profile issues
Shape industry image in public opinion
Team Leadership
Collaborate cross-functionally to align content strategy and thought leadership with organizational priorities
What You Bring Required Qualifications
Bachelor’s degree in communications, marketing, journalism, or related field
10+ years of senior leadership experience in content strategy, communications, or media
Certified Association Executive (CAE) credential
Proven success leading integrated, multimedia content strategies
Exceptional storytelling, writing, and editorial leadership skills
Strong expertise in digital media, SEO, analytics, and audience engagement
Experience advising senior executives and leading cross-functional initiatives
Ability to drive organizational transformation and influence at the executive level
Preferred Qualifications
Experience in associations, nonprofit, housing, real estate, or public policy
Familiarity with AI-powered content tools and emerging technologies
Background in thought leadership campaigns, public affairs, or reputation management
Experience leading multimedia teams (digital, social, video, editorial)
Why Join CAI
Influence industry-wide conversations and global thought leadership
Shape the voice and reputation of a leading international organization
Lead a transformational content and digital innovation strategy
Work directly with executive leadership and key stakeholders
Be part of a mission and vision having a profound impact on hundreds of millions of homeowners across the globe.
This is a hybrid role requiring some onsite office workdays in our Falls Church, VA office every week. We anticipate the starting salary range to be between $175,000 to $225,000 annually based on relevant experience.
Position open until filled, however priority will be given to candidates who apply by July 17, 2026.
Apply now to lead the future of content, voice, and influence at CAI.
CAI is an international membership organization dedicated to advancing excellence in the governance, management, and quality of life of community associations.
With over 50,000 members, CAI has 65 chapters worldwide, including Canada, the Middle East, and South Africa, and relationships with housing leaders in countries around the world. CAI advances excellence in community association living by inspiring professionalism, effective leadership, and responsible citizenship. CAI establishes and promotes high standards, best practices, and state-of-the-art resources and education while also advocating for legislative and policy support.
Advancing community excellence. 50K+ members, 65 chapters.
Industry
Non-profit Organizations
Company size
51-200 employees
Founded
1973
Headquarters
Falls Church, VA
LinkedIn followers
25,678
Community Associations Institute (CAI) is an international membership organization dedicated to advancing excellence in the governance, management, and quality of life of community associations.
With over 50,000 members and 65 chapters worldwide — including Canada, the Middle East, and South Africa — CAI has been the leading resource for community association living since 1973. CAI advances excellence by inspiring professionalism, effective leadership, and responsible citizenship.
Our members include association board members, homeowner leaders, community managers, management firms, and business partners who provide products and services to community associations.
Mission: Advance community association governance, management, and quality of life by inspiring professionalism, effective leadership, and responsible citizenship.
Vision: To be the global leader advancing excellence in community association living.
Offices: 6402 Arlington Blvd., Suite 500, Falls Church, VA 22042, US
condominiumhomeowners associationeducationcommunity managementprofessional developmentdesignations and certificationsCAIcommunity associationHOAadvocacy
Advancing community excellence. 50K+ members, 65 chapters.
Industry
Non-profit Organizations
Company size
51-200 employees
Founded
1973
Headquarters
Falls Church, VA
LinkedIn followers
25,678
Community Associations Institute (CAI) is an international membership organization dedicated to advancing excellence in the governance, management, and quality of life of community associations.
With over 50,000 members and 65 chapters worldwide — including Canada, the Middle East, and South Africa — CAI has been the leading resource for community association living since 1973. CAI advances excellence by inspiring professionalism, effective leadership, and responsible citizenship.
Our members include association board members, homeowner leaders, community managers, management firms, and business partners who provide products and services to community associations.
Mission: Advance community association governance, management, and quality of life by inspiring professionalism, effective leadership, and responsible citizenship.
Vision: To be the global leader advancing excellence in community association living.
Offices: 6402 Arlington Blvd., Suite 500, Falls Church, VA 22042, US
condominiumhomeowners associationeducationcommunity managementprofessional developmentdesignations and certificationsCAIcommunity associationHOAadvocacy