Buenos Aires, Argentina · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: User Lifecycle Management, CRM, User Acquisition, Retention Strategies, A/B Testing
Taipei, Taiwan · Hybrid
The Binance Wallet team is building a decentralized version of Binance, featuring on-chain infrastructure, self-custody wallets, a DEX, and decentralized Earn and more. We empower users with full control over their asset…
Skills: Operations Management, Growth Strategy, Project Management, User Acquisition, User Retention
Asiago, Veneto, Italy · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Compensation and Benefits, Data Analytics, Market Benchmarking, Excel, GSuite
Asiago, Veneto, Italy · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Payment Integrations, Fintech, REST APIs, Technical Integration, Cross-functional Coordination
Sydney, New South Wales, Australia · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its ind…
Skills: LLM Training, Fine-tuning, Prompt Engineering, Data Annotation, Machine Learning
Asiago, Veneto, Italy · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Python, Golang, Java, RESTful APIs, AWS
Asiago, Veneto, Italy · Hybrid
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its ind…
Skills: Product Design, AI Agent Design, Evaluation Frameworks, PRD Writing, Web3 Research
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Business Development, Enterprise Sales, Payment Service Providers, Strategic Partnerships, Contract Negotiation
Asiago, Veneto, Italy · Hybrid
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: AI Product Design, Web3, Agentic Frameworks, Harness Evaluation, Prompt Engineering
Islamabad, Islamabad Capital Territory, Pakistan · On-site
We are seeking a highly data-driven and entrepreneurial Growth Lead to drive user acquisition, engagement, and brand growth for Binance in Pakistan. This is a high-impact regional role requiring deep local market underst…
Skills: Growth Strategy, User Acquisition, Performance Marketing, Data Analytics, Fintech
Buenos Aires, Argentina · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Java, Spring, System Design, Distributed Systems, Card Issuing
Sydney, New South Wales, Australia · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Full-Stack Engineering, Android Development, IM Chat Platform Development, Mobile Engineering
Taipei, Taiwan · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Internal Audit, AML/CFT, Information Security, Asset Custody, COSO Framework
Sydney, New South Wales, Australia · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Sanctions Investigations, CTF Investigations, Blockchain Analytics, On-chain Analysis, OSINT
Taipei, Taiwan · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: AML/CFT Compliance, KYC, EDD, Suspicious Transaction Reporting, Regulatory Reporting
Taipei, Taiwan · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Anti-fraud Risk Management, Transaction Monitoring, Account Risk Scoring, Fund Flow Analysis, On-chain Transaction Tracing
Asiago, Veneto, Italy · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its ind…
Skills: Python, Go, TypeScript, AI Agent Frameworks, Prompt Engineering
Asiago, Veneto, Italy · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: TradFi Operations, Equities, ETFs, Corporate Actions, Reconciliation
Sydney, New South Wales, Australia · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: Fraud Risk Management, Risk Strategy Development, Fraud Detection, Compliance Collaboration, KPI Monitoring
Sydney, New South Wales, Australia · Remote OK
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading…
Skills: UI Design, UX Design, Wireframing, User Flows, Mockups
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Lead the optimization of new user onboarding and conversion rates through personalized marketing and targeted engagement strategies. Develop a comprehensive user lifecycle management system focusing on retention, repeat purchases, and organic growth via referral mechanisms.
Requires over 7 years of internet industry experience, with at least 3 years in senior user growth roles within fintech or e-commerce. Must possess a proven track record of scaling users and deep expertise in A/B testing, funnel analysis, and marketing automation tools.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
\nResponsibilitiesActivation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
Design and optimize user referral and viral growth mechanisms to drive product organic growth.
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
Knowledge and experiences in using marketing automation platforms/ tools.
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. Posts are not directed towards UK users.
The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. Posts are not directed towards UK users.
