Helsinki, Uusimaa, Finland · On-site
We're looking for a Digital Marketing Specialist to own two core growth infrastructure workstreams: website development and optimisation, and marketing automation. This role sits at the intersection of web, automation, a…
Skills: Website Development, Marketing Automation, HubSpot, GA4, CMS Management
Helsinki, Uusimaa, Finland · On-site
Aurora Live – Helsinki Aurora Live is building Europe’s most wanted executive network — and a high-performance commercial engine for B2B tech companies. We are looking for a Paid Media Specialist to help us scale results…
Skills: Paid Media Management, LinkedIn Ads, Meta Ads, Google Ads, B2B Marketing
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The role focuses on owning website development and marketing automation to drive lead conversion and pipeline growth. Key tasks include managing a multilingual web presence across European markets and building automated buyer journeys in HubSpot.
Candidates need 3+ years of experience in B2B marketing or ops with strong hands-on expertise in HubSpot and CMS platforms. Proficiency in analyzing web performance data and managing multilingual site architectures is required.
We're looking for a Digital Marketing Specialist to own two core growth infrastructure workstreams: website development and optimisation, and marketing automation. This role sits at the intersection of web, automation, and growth — and will have direct impact on pipeline.
You'll work closely with our developer, marketing team, and sales team to build a conversion-optimised, multilingual web presence and automated buyer’s journey that turns leads into pipeline.
This is a hands-on execution role with real strategic ownership. You'll shape the roadmap, manage the backlog, and ship the work.
What You'll Own
Website Development & Optimisation
Build and manage the website development and optimisation roadmap to support the customer digital journey and improve lead conversion
Analyse website performance data (GA4, Hotjar, HubSpot) and identify high-impact optimisation opportunities
Plan, implement, and manage a multilingual website setup across 12 European markets — URL structure, hreflang, CMS workflows, and localised content models
Lead contact form redesign (multi-step, reduced fields, smart logic) and full HubSpot field mapping
Support launch of gated interactive tools — optimising for lead capture and conversion
Deliver foundational architecture: mobile-first modular theme, navigation rebuild, webinar page templates, and HubSpot property architecture
Work end-to-end with the developer and wider team to scope, brief, QA, and ship
Marketing Automation
Build and maintain workflows to support the full customer journey — from lead capture through to pipeline progression
Own contact and company lifecycle stage logic, ensuring clean, consistent data across all touchpoints
Design and implement the marketing-to-sales lead handling process: routing, notifications, and SLA definitions
Rebuild HubSpot reporting dashboards for scale — source attribution, form and page conversion, funnel visibility (MQL → SQL → Opportunity), and country/segment splits
Manage data sync between website, CMS, and HubSpot — including spam filtering and data quality
What We're Looking For
3+ years in a B2B marketing, web, or marketing ops role with clear ownership of website and/or CRM systems
Hands-on HubSpot experience: workflows, lifecycle stages, forms, properties, reporting (certification a plus)
Strong working knowledge of CMS platforms (WordPress or equivalent) and web performance fundamentals
Experience with multilingual or multi-market website setups — hreflang, URL structures, content localisation
Comfortable reading data: GA4, conversion funnels, form analytics — you spot the drop-off before anyone asks
Able to write a clear brief, manage a developer, and QA your own work
Organised, direct, and comfortable in a small team where you own the outcome
Growth and learning: From day one, you’ll benefit from a structured onboarding program and continuous coaching ensuring you’re always developing.
Recharge & Thrive: We care about your well-being and want you to stay energized both inside and outside of work. That’s why you can earn up to 12 extra vacation days each year and enjoy local perks such as gym and massage discounts, along with lunch vouchers, culture and sport benefit, social gatherings and events.
We win together: Collaboration is our driving force, and every success is shared. That’s why we love bringing people together through company trips, international events, and local office celebrations — whether it’s hitting the slopes in Levi, running the Berlin Marathon together, or celebrating milestones across our offices in Europe.
Annual company trip: Every summer, all employees from our different offices come together in Finland for an exciting time - a mix of team building, knowledge exchange, and celebrations.
Global Community & Diversity: Diversity is part of our DNA. With colleagues from over 50 nationalities, you’ll join an international community where every culture, perspective, and background fuels innovation and success.
Connecting innovative solution providers with Europe’s leading decision-makers.
Aurora Live by Management Events connects innovative solution providers with Europe's top decision-makers to drive growth and create meaningful business impact. We empower commercial teams to accelerate sales pipelines, shorten decision cycles, and build long-term strategic relationships with their ideal customers. With over 900 solution providers across 11 markets trusting our concept, we create real business impact by facilitating the right connections at the right time—enabling high-value conversations that drive measurable results. Our growth partnership solutions include: Guaranteed 1-to-1 Executive Meetings Tailored introductions with senior decision-makers, handpicked by our customers to align with their strategic objectives. Exclusive Networking Experiences Curated, invitation-only events that foster meaningful dialogue with key stakeholders and future partners. Brand Positioning & Thought Leadership Opportunities to showcase expertise and influence target audiences through targeted content and speaking engagements.
Offices: Porkkalankatu 20a A, Helsinki, 00180, FI
Connecting innovative solution providers with Europe’s leading decision-makers.
Aurora Live by Management Events connects innovative solution providers with Europe's top decision-makers to drive growth and create meaningful business impact. We empower commercial teams to accelerate sales pipelines, shorten decision cycles, and build long-term strategic relationships with their ideal customers. With over 900 solution providers across 11 markets trusting our concept, we create real business impact by facilitating the right connections at the right time—enabling high-value conversations that drive measurable results. Our growth partnership solutions include: Guaranteed 1-to-1 Executive Meetings Tailored introductions with senior decision-makers, handpicked by our customers to align with their strategic objectives. Exclusive Networking Experiences Curated, invitation-only events that foster meaningful dialogue with key stakeholders and future partners. Brand Positioning & Thought Leadership Opportunities to showcase expertise and influence target audiences through targeted content and speaking engagements.
Offices: Porkkalankatu 20a A, Helsinki, 00180, FI
