Cairo, Cairo, Egypt · On-site
Job Discerption: - Develop and implement comprehensive growth marketing strategies for VAS subscription products. - Analyze market trends, customer behavior, and competitor activities to identify growth opportunities. - …
Skills: Growth Marketing, Performance Marketing, Customer Acquisition, Retention Strategies, Data Analysis
Cairo, Cairo, Egypt · On-site
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Role Overview: The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling user acquisition campaigns focused on acquiring paying subscribers. · Credit Card subscriptions · Appl…
Skills: Performance Marketing, User Acquisition, Meta Ads, Google Ads, TikTok Ads
Cairo, Cairo, Egypt • On-site
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Develop and implement growth marketing strategies to drive subscriptions and reduce churn for VAS products. Optimize campaigns through data-driven decisions, A/B testing, and collaboration with cross-functional teams.
Requires a bachelor's degree and 2-3 years of experience in performance and growth marketing, specifically within technology or subscription services. Strong analytical skills and Google Ads certification are preferred.
Job Discerption:
- Develop and implement comprehensive growth marketing strategies for VAS subscription products.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Create and execute customer acquisition campaigns to drive subscription sign-ups.
- Implement retention strategies to reduce churn and increase customer lifetime value.
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Make data-driven decisions to optimize marketing campaigns and improve overall performance.
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
- Work closely with sales teams to align marketing efforts with revenue goals.
- Conduct A/B testing and other experiments to optimize marketing channels and messaging.
- Continuously iterate on strategies based on performance data and industry best practices.
- Manage marketing budgets effectively to achieve maximum ROI/GM.
- Provide regular reporting on budget utilization and performance metrics.
- Collaborate with content creators to develop compelling and engaging marketing materials.
- Ensure consistency of messaging across all customer touchpoints.
Bachelor’s degree in business administration, marketing or any related field.
- 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry.
- Demonstrated success in driving Performance and Growth for VAS subscription products.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Track record of achieving and exceeding key performance indicators and business goals.
- Google Ads certification is preferred.
- Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.
A leading venture builder and provider of entertainment and communication solutions in the MEA Region.
ArpuPlus is a leading venture builder & one of the top mobile entertainment and communication solutions providers in the MENA Region & beyond. ArpuPlus is an A15 subsidiary founded in 2003, with a wide range of services headquartered in Cairo, Egypt. With a strong presence across 11 offices in 11 countries, ArpuPlus has solidified its position as a key & a leading venture builder in the MENA region & beyond, offering an extensive range of digital services, such as video-on-demand, music distribution, gaming, telehealth, payment services, & enterprise communication solutions. ArpuPlus has consistently remained at the forefront of innovation, pushing the boundaries of what can be achieved in the digital realm. For more: http://www.arpuplus.com http://www.facebook.com/ArpuPlus https://www.linkedin.com/company/arpuplusofficial/
Offices: 40,Street 269, El-Basatin Sharkeya, El Basatin, Maadi, Cairo Governorate 4234227, Maadi, cairo, EG
A leading venture builder and provider of entertainment and communication solutions in the MEA Region.
ArpuPlus is a leading venture builder & one of the top mobile entertainment and communication solutions providers in the MENA Region & beyond. ArpuPlus is an A15 subsidiary founded in 2003, with a wide range of services headquartered in Cairo, Egypt. With a strong presence across 11 offices in 11 countries, ArpuPlus has solidified its position as a key & a leading venture builder in the MENA region & beyond, offering an extensive range of digital services, such as video-on-demand, music distribution, gaming, telehealth, payment services, & enterprise communication solutions. ArpuPlus has consistently remained at the forefront of innovation, pushing the boundaries of what can be achieved in the digital realm. For more: http://www.arpuplus.com http://www.facebook.com/ArpuPlus https://www.linkedin.com/company/arpuplusofficial/
Offices: 40,Street 269, El-Basatin Sharkeya, El Basatin, Maadi, Cairo Governorate 4234227, Maadi, cairo, EG
