Job Description We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice. This is an exciting opportuni…
Company Description We’re looking for a Head of Integration, Data & GenAI Engineering to lead a critical engineering capability within Technology Services at AJ Bell. This role brings together leadership across three imp…
Skills: Integration Engineering, Data Engineering, Generative AI Engineering, Enterprise Architecture, Event-Driven Architecture
Job Description We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice. This is an exciting opportuni…
Platform Business Development Manager – North West
England, United Kingdom · Remote OK
Senior
Job Description Are you a commercially driven Business Development Manager with a strong North West adviser network and a passion for investment solutions? AJ Bell is one of the UK’s leading investment platforms and a FT…
Job Description We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice. This is an exciting opportuni…
Job Description As part of our continued growth and investment in our data and analytics capabilities, we’re recruiting for an experienced Senior BI Developer to join our dynamic direct-to-consumer (D2C) business. This i…
Skills: Power BI, SQL, Snowflake, DAX, Power Query
Job Description This is an exciting opportunity to join a dynamic and experienced Data Engineering team at AJ Bell, contributing significantly to the development of our state-of-the-art data platform using cutting-edge t…
Job Description We are looking for a Senior UX Researcher at AJ Bell to help shape the future of our D2C (Direct-to-consumer) experience. This is an exciting opportunity to shape the future of our products by helping AJ …
Job Description We are looking for a Senior UX Researcher at AJ Bell to help shape the future of our D2C (Direct-to-consumer) experience. This is an exciting opportunity to shape the future of our products by helping AJ …
Job Description We are now looking to recruit hardworking, articulate individuals to join our Client Servicing Administration teams, where you will play a key role in providing our award-winning service to our customers.…
Skills: Numerical Ability, Written Communication, Verbal Communication, Microsoft Excel, Time Management
Job Description We now have an exciting opportunity for a Software Engineer to join a forward thinking company offering a collaborative team working environment, training and excellent career progression. Our strategy is…
Skills: C#, API Development, Relational Databases, NoSQL, Secure Development
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Full-time
27 Days Holiday, Holiday Buy/Sell Scheme, 8% Pension With Matched Contributions, Discretionary Bonus Scheme, Share Schemes, Health Cash Plan
Posted 19d ago
~40 hrs/week
Responsibilities
Lead the copywriting function to shape brand voice and deliver high-quality content across multiple digital and offline channels. Manage a team of writers and integrate AI tools to improve creative efficiency and workflow.
Requirements
Requires substantial experience in persuasive copywriting, ideally within financial services, and a proven track record of mentoring junior writers. Candidates must be skilled in stakeholder management and comfortable adopting AI tools into the creative process.
Full job description
Job Description
We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice.
This is an exciting opportunity to establish and lead copywriting across the business, creating compelling concepts and content that engage customers, strengthen our brand and deliver commercial impact. You'll play a key role in elevating our content, setting creative direction and supporting our continued growth.
You'll champion high-quality copy across a wide range of channels, ensuring everything we produce is distinctive, effective and aligned with AJ Bell’s tone of voice, brand guidelines and regulatory requirements.
We’re particularly interested in someone who is passionate about the future of content creation and eager to explore how AI tools can be used to enhance creativity, quality and efficiency while maintaining the highest standards.
What you'll do
Craft high-quality long-form and short-form content for a range of channels and campaigns
Evolve and refine copy briefs to deliver best in class comms
Lead the ongoing development of our tone of voice and brand language guidelines
Ensure consistency and quality across all content touchpoints
Identify opportunities to introduce AI tools to improve workflow efficiency, content consistency, and delivery speed
Help shape guidance for the ethical and effective use of AI within the copy team
Manage, mentor and support a team of copywriters through feedback, coaching, and development opportunities
Work closely with UX writers, supporting them to implement the brand TOV
Contribute to building a strong copy community – sharing best practice, running sessions, and championing high standards
Promote copywriting as a strategic discipline, ensuring the function is recognised and involved early in projects
Manage the copy team’s workflow and production schedule, ensuring work is allocated effectively and fairly
Manage requests from across the business and ensure resource is allocated and prioritised, managing stakeholder expectations and delivering to agreed SLAs.
Support the planning of future resource requirements based on upcoming campaigns and strategic priorities. Communicate capacity challenges clearly and constructively, helping teams make informed decisions.
Build strong relationships across creative, marketing, product, operations, and senior leadership teams
Manage relationships with external agencies when specialist support is required and oversee external resource during peak periods, reviewing work to ensure standards are consistently met
Support and enable the business to deliver good outcomes for D2C customers through adherence of regulatory requirements, including consumer duty
What you'll bring
Substantial experience of writing persuasive and effective copy for a variety of media, including email, advertising, push, in-app messaging, website.
Experience of creative copywriting for online and offline campaigns, ideally experience in the financial services market.
Excellent interpersonal and communication skills.
Highly organised and able to work to demanding deadlines.
Strong attention to detail in all aspects of work.
Confident stakeholder manager with the ability to influence, advise, and communicate clearly.
Experience mentoring or line-managing junior writers.
Ability to manage multiple projects, deadlines, and competing priorities.
Comfortable exploring and adopting AI tools as part of the creative workflow.
Experience working with agencies or freelancers, particularly during brand, tone, or high-volume project phases.
About AJ Bell
At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.
We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.
Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.
We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.
What we offer
27 days holiday, increasing with service + buy/sell scheme + bank holidays
8% Pension with matched contributions
Discretionary bonus scheme
Share schemes (including free shares and BAYE)
Health Cash Plan and discounted private healthcare
Free gym
Enhanced family leave (subject to qualifying criteria)
Travel and bike loan schemes
Employee Assistance Programme
Life at AJ Bell
Regular social events including summer and Christmas parties
Learning and development opportunities tailored to you
Casual dress code
Friendly, supportive team environment
Our ways of working
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. This role can be based in London or Manchester.
For new starters, there is an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.
AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 723,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.
AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 723,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.