Austin, Texas, United States · Hybrid
$170k–$210k/yr
About Abode Money Abode Money is the first-ever AI financial home manager, using AI to save homeowners on property taxes, insurance, mortgage and more. Homeowners spend $2T+ per year on their home. Not only is it difficu…
Skills: Creative Strategy, Performance Marketing, AI Production, Content Production, UGC Production
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Own and build the creative engine for paid and organic channels, focusing on high-volume production and performance testing. Lead the brand's expansion into experiential, out-of-home, and direct mail marketing.
Must have a proven track record of building creative engines from scratch and be AI-native in production workflows. Requires a blend of creative taste and performance marketing instincts, with the ability to produce work personally.
Abode Money is the first-ever AI financial home manager, using AI to save homeowners on property taxes, insurance, mortgage and more. Homeowners spend $2T+ per year on their home. Not only is it difficult to buy a home today, but it’s become just as challenging to continue owning your home. We’re going to be the first to create a relationship with 80M+ homeowners in the US by saving them money year after year.
We’ve raised $23M from Permanent Capital, Drive Capital, Sequoia, Core VC and The 81 Collection.
We're hiring a Head of Creative Strategy to own creative at Abode Money and build the engine that produces it at volume.
You'll own the creative that drives our paid channels, concepts, production, testing, and learnings, and you'll lead our organic creative alongside it. As we grow, you'll shape the brand and extend it into experiential, out of home, and direct mail. You're the first creative here, so you build it from the ground up.
You're a creative who thinks in performance. Your job is to capture the attention of homeowners who are overpaying and get them to act. A hook gets attention, but the body and the offer are what convert, and you build for the people most likely to buy.
You'll be embedded in a growth team that's already running, with paid, lifecycle, and analytics partners around you. Creative is yours. You source and brief creators, build the workflow, run the tests, read the results, and turn what works into a repeatable system.
You should be AI-native in practice. You use it to make more creative, test more, and get from idea to live faster than a traditional team could. AI makes output cheap. Taste is the part that still has to be yours.
This is a chance to build a category-defining brand for homeowners, one they actually trust. You'll own creative here and build the system that produces it.
Own the creative that drives paid: Concepts, production, testing, and learnings, from static to UGC to video
Lead creative testing: Test design, success criteria, iteration cadence, and a learnings loop, in tandem with the media buyer who owns spend
Build the creator-led content engine: Sourcing, briefing, production workflows, and scaling winners
Lead our organic creative: Strategy, production, and cadence
Messaging: Own messaging across ads, landing pages, lifecycle, and organic
Own content production: Build a repeatable pipeline that ships at volume
Branding: Shape the brand and extend it offline through experiential, out of home, and direct mail
Vision: Set the creative vision as the brand scales
Have built a creative engine from zero, from sourcing and production to testing and reporting
Live in the creator economy and can turn creators into a repeatable, high-performing channel
Think like a performance marketer with the taste of a creative. You can read what's live and tell what's working and why
Can produce the work yourself, not just direct it
Write clearly and to convert
Are AI-native in production and always looking for the next workflow to automate
Think in systems, not one-off campaigns
Have strong taste, hold it under pressure, and change your mind when the data says so
Have built a creative engine from zero, with work you can point to across static, UGC, and video
Can produce the work yourself, not just brief and direct it. Comfortable using AI in production to ship more and test faster
Strong performance instincts. You can read what's live and tell what's working and why. Bonus if you've owned creative against paid metrics like CAC or ROAS
Based in Austin and able to work onsite 4 days a week
Bonus: hands-on experience running creator-led content as a channel, or creative for paid on Meta or TikTok
The biggest thing we pride ourselves on is autonomy. You can’t move fast through committee decision-making, so we hire people who want to own workstreams outright.
Take ownership. This is yours. We build everything through single-threaded autonomy. One person owns the outcome, makes the calls, and sees it through. We believe in “asking for forgiveness, not permission” so you can make unencumbered decisions.
Move fast. Decide. Ship. Learn. Repeat. Speed is our edge. Perfection is the enemy of momentum. We will forever move faster than our competition.
Be resourceful. Find ways to do more with less. Constraints don’t slow us down. They make us inventive. There’s always a way through, and the people who own their work find it. “That’s not my job” isn’t a sentence anyone here finishes.
Think big and challenge convention. Dare to do things differently. You don’t change the world with incrementally better solutions. The systems we’re fixing are broken because everyone accepted them. We question the default, build the better answer, and refuse to blend in.
Measure everything. Data is the tiebreaker. We turn instincts into evidence, hunches into experiments, and opinions into numbers. If we can measure it, we can beat it.
$170,000 - $210,000 base, plus equity
Abode Money is a financial savings platform for homeowners, starting with property taxes.
Abode Money is a financial savings platform for homeowners, starting with property taxes and expanding across insurance, utilities, and mortgage costs. The platform combines artificial intelligence with local expertise to help homeowners automatically identify and activate savings. Its first offering, automated property tax appeals, enables homeowners in all 50 states to lower assessments and save thousands annually.
Offices: Austin, TX 78701, US · 1909 Alexander Ave, Austin, Texas 78722, US
Abode Money is a financial savings platform for homeowners, starting with property taxes.
Abode Money is a financial savings platform for homeowners, starting with property taxes and expanding across insurance, utilities, and mortgage costs. The platform combines artificial intelligence with local expertise to help homeowners automatically identify and activate savings. Its first offering, automated property tax appeals, enables homeowners in all 50 states to lower assessments and save thousands annually.
Offices: Austin, TX 78701, US · 1909 Alexander Ave, Austin, Texas 78722, US
