Yash Jajoo

I'm a strategy and marketing professional who gets excited about the question: "How do we turn insight into impact?"Currently pursuing my Master in Global Management at ESMT Berlin, I specialize in go-to-market strategy, marketing automation, and business development—with a track record of driving growth for both startups and publicly traded companies.What drives me: I'm fascinated by the intersection of data, creativity, and commercial strategy. Whether it's designing a GTM roadmap for a digital health startup, automating global campaigns for 300K+ subscribers at TeamViewer, or identifying market gaps that led to capturing 15% market share, I thrive on building strategies that deliver measurable business outcomes.My approach: I believe the best strategies combine analytical rigor with entrepreneurial initiative. That's why I don't just wait for opportunities—I create them. Most recently, I am working with Ocean Sole as a Business Strategy Consultant to help them identify growth opportunities in their digital and B2B channels. I've learned that effective strategy isn't just about having the right answer; it's about asking the right questions, building the business case, and executing with precision.What I bring:Marketing Strategy & Automation: Expert in Marketo, campaign lifecycle management, and multi-channel execution across global marketsGTM & Market Entry: Proven ability to design comprehensive go-to-market strategies, from competitor mapping to phased implementationBusiness Development: Track record of negotiating partnerships, expanding distribution channels, and driving 30%+ sales growthStrategic Analysis: Deep experience in market research, competitive intelligence, and data-driven decision-makingBeyond work: I manage a €70K investment portfolio with 26% CAGR and a 19-property real estate portfolio—disciplines that have sharpened my analytical thinking and risk management capabilities. I also lead the Case Studies program for ESMT's Consulting Club, where I help fellow students develop their strategic problem-solving skills.What I'm looking for: Opportunities in marketing strategy, business development, product management, or management consulting where I can combine analytical depth with creative problem-solving to drive business growth.Let's connect if you're working on interesting challenges at the intersection of marketing, strategy, and growth.