YJ
Yash Jajoo
MSc. Global Management @ ESMT Berlin | Marketing & Business Strategy Specialist
About Yash
I'm a strategy and marketing professional who gets excited about the question: "How do we turn insight into impact?"Currently pursuing my Master in Global Management at ESMT Berlin, I specialize in go-to-market strategy, marketing automation, and business development—with a track record of driving growth for both startups and publicly traded companies.What drives me: I'm fascinated by the intersection of data, creativity, and commercial strategy. Whether it's designing a GTM roadmap for a digital health startup, automating global campaigns for 300K+ subscribers at TeamViewer, or identifying market gaps that led to capturing 15% market share, I thrive on building strategies that deliver measurable business outcomes.My approach: I believe the best strategies combine analytical rigor with entrepreneurial initiative. That's why I don't just wait for opportunities—I create them. Most recently, I am working with Ocean Sole as a Business Strategy Consultant to help them identify growth opportunities in their digital and B2B channels. I've learned that effective strategy isn't just about having the right answer; it's about asking the right questions, building the business case, and executing with precision.What I bring:Marketing Strategy & Automation: Expert in Marketo, campaign lifecycle management, and multi-channel execution across global marketsGTM & Market Entry: Proven ability to design comprehensive go-to-market strategies, from competitor mapping to phased implementationBusiness Development: Track record of negotiating partnerships, expanding distribution channels, and driving 30%+ sales growthStrategic Analysis: Deep experience in market research, competitive intelligence, and data-driven decision-makingBeyond work: I manage a €70K investment portfolio with 26% CAGR and a 19-property real estate portfolio—disciplines that have sharpened my analytical thinking and risk management capabilities. I also lead the Case Studies program for ESMT's Consulting Club, where I help fellow students develop their strategic problem-solving skills.What I'm looking for: Opportunities in marketing strategy, business development, product management, or management consulting where I can combine analytical depth with creative problem-solving to drive business growth.Let's connect if you're working on interesting challenges at the intersection of marketing, strategy, and growth.
Experience
- Business Strategy ConsultantFeb 2026 - Present · 1 moNairobi County, Kenya · RemoteCurrent
Partnering with Ocean Sole leadership to develop growth strategy across online brand expansion and B2B custom studio offerings, addressing the challenge of converting one-time impact purchases into sustained customer engagement. Key Workstreams: Conducting brand perception analysis and digital channel audit to identify opportunities for deeper customer engagement Developing B2B partnership strategy targeting hospitality, design, and sustainability-focused organizations Designing brand extension framework that maintains artistic integrity while expanding market relevance Analyzing comparable art-led and recycled material brands for strategic insights Creating actionable roadmap for marketplace expansion and collaborative distribution models
- Marketing Automation SpecialistSep 2025 - Present · 6 mosCurrent
JYMMiN | spin-off Max-Planck · Contract
- Business Strategy ConsultantOct 2025 - Dec 2025 · 3 mosBerlin, Germany · Remote
Engaged as a strategic consultant to accelerate Jymmin's market entry in the digital health sector. Led comprehensive go-to-market strategy development, combining competitive intelligence, pricing strategy, and product-market fit analysis to position the company for rapid growth. Key Contributions: Designed end-to-end GTM strategy including competitor mapping, value-based pricing framework, and phased implementation roadmap for market entry Conducted internal capability audits and external market research to optimize product-market fit and identify high-growth customer segments Developed prioritized feature roadmap aligned with demographic opportunities and competitive positioning Delivered strategic recommendations on market positioning, channel strategy, and go-to-market execution PMF Assessment for JYMMiN
- Marketing Automation SpecialistMay 2025 - Sep 2025 · 5 mos
- Strategy Business DevelopmentDec 2023 - Aug 2024 · 9 mosPune, Maharashtra, India · On-site
Developed and launched a marketing strategy for an HVAC cleaning product, identifying key market gaps and targeting commercial clients. • Designed and executed digital marketing campaigns, improving product visibility and customer engagement. • Negotiated partnerships and distribution channels, increasing sales by 30%. • Led content marketing efforts, creating high-impact promotional materials.
Synergy India MEP Services LLP · Full-time
- Associate (Founder's Office)Mar 2023 - Aug 2024 · 1 yr 6 mosPune · On-site
Served in a strategic capacity supporting the Founder's Office of a leading MEP engineering services firm, driving operational excellence, business development, and strategic initiatives across a portfolio of high-value commercial and industrial projects.
Education
- ESMT BerlinMaster of Science - MS, Business Administration and Management, GeneralSep 2024 - Aug 2026
- Vishwakarma Institute Of TechnologyBachelor of Engineering, Mechanical EngineeringAug 2019 - Aug 2023
Grade: 9
Skills
Other
Early-Stage StartupsCombineSocial Entrepreneurship
At a glance
Experience2 years
Currently atOcean Sole · Freelance
Based inGermany
Studied atESMT Berlin
Roles6
Skills3
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Munich, Germany
Munich, Germany
Munich, Germany · On-siteUSD 50k - 100k
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