YJ

Yash Jajoo

MSc. Global Management @ ESMT Berlin | Marketing & Business Strategy Specialist

Germany500+ connectionsLinkedInUpdated 5 months ago

About Yash

I'm a strategy and marketing professional who gets excited about the question: "How do we turn insight into impact?"Currently pursuing my Master in Global Management at ESMT Berlin, I specialize in go-to-market strategy, marketing automation, and business development—with a track record of driving growth for both startups and publicly traded companies.What drives me: I'm fascinated by the intersection of data, creativity, and commercial strategy. Whether it's designing a GTM roadmap for a digital health startup, automating global campaigns for 300K+ subscribers at TeamViewer, or identifying market gaps that led to capturing 15% market share, I thrive on building strategies that deliver measurable business outcomes.My approach: I believe the best strategies combine analytical rigor with entrepreneurial initiative. That's why I don't just wait for opportunities—I create them. Most recently, I am working with Ocean Sole as a Business Strategy Consultant to help them identify growth opportunities in their digital and B2B channels. I've learned that effective strategy isn't just about having the right answer; it's about asking the right questions, building the business case, and executing with precision.What I bring:Marketing Strategy & Automation: Expert in Marketo, campaign lifecycle management, and multi-channel execution across global marketsGTM & Market Entry: Proven ability to design comprehensive go-to-market strategies, from competitor mapping to phased implementationBusiness Development: Track record of negotiating partnerships, expanding distribution channels, and driving 30%+ sales growthStrategic Analysis: Deep experience in market research, competitive intelligence, and data-driven decision-makingBeyond work: I manage a €70K investment portfolio with 26% CAGR and a 19-property real estate portfolio—disciplines that have sharpened my analytical thinking and risk management capabilities. I also lead the Case Studies program for ESMT's Consulting Club, where I help fellow students develop their strategic problem-solving skills.What I'm looking for: Opportunities in marketing strategy, business development, product management, or management consulting where I can combine analytical depth with creative problem-solving to drive business growth.Let's connect if you're working on interesting challenges at the intersection of marketing, strategy, and growth.

Experience

  1. Ocean Sole · Freelance

    • Business Strategy Consultant
      Feb 2026 - Present · 1 moNairobi County, Kenya · RemoteCurrent

      Partnering with Ocean Sole leadership to develop growth strategy across online brand expansion and B2B custom studio offerings, addressing the challenge of converting one-time impact purchases into sustained customer engagement. Key Workstreams: Conducting brand perception analysis and digital channel audit to identify opportunities for deeper customer engagement Developing B2B partnership strategy targeting hospitality, design, and sustainability-focused organizations Designing brand extension framework that maintains artistic integrity while expanding market relevance Analyzing comparable art-led and recycled material brands for strategic insights Creating actionable roadmap for marketplace expansion and collaborative distribution models

  2. TeamViewer

    • Marketing Automation Specialist
      Sep 2025 - Present · 6 mosBerlin, Germany · RemoteCurrent
    • Marketing Automation Specialist
      May 2025 - Sep 2025 · 5 mosGöppingen, Baden-Württemberg, Germany · On-site
  3. JYMMiN | spin-off Max-Planck · Contract

    • Business Strategy Consultant
      Oct 2025 - Dec 2025 · 3 mosBerlin, Germany · Remote

      Engaged as a strategic consultant to accelerate Jymmin's market entry in the digital health sector. Led comprehensive go-to-market strategy development, combining competitive intelligence, pricing strategy, and product-market fit analysis to position the company for rapid growth. Key Contributions: Designed end-to-end GTM strategy including competitor mapping, value-based pricing framework, and phased implementation roadmap for market entry Conducted internal capability audits and external market research to optimize product-market fit and identify high-growth customer segments Developed prioritized feature roadmap aligned with demographic opportunities and competitive positioning Delivered strategic recommendations on market positioning, channel strategy, and go-to-market execution PMF Assessment for JYMMiN

  4. Crystal Shine · Full-time

    • Strategy Business Development
      Dec 2023 - Aug 2024 · 9 mosPune · On-site

      Developed and launched a marketing strategy for an HVAC cleaning product, identifying key market gaps and targeting commercial clients. • Designed and executed digital marketing campaigns, improving product visibility and customer engagement. • Negotiated partnerships and distribution channels, increasing sales by 30%. • Led content marketing efforts, creating high-impact promotional materials.

  5. Synergy India MEP Services LLP · Full-time

    • Associate (Founder's Office)
      Mar 2023 - Aug 2024 · 1 yr 6 mosPune, Maharashtra, India · On-site

      Served in a strategic capacity supporting the Founder's Office of a leading MEP engineering services firm, driving operational excellence, business development, and strategic initiatives across a portfolio of high-value commercial and industrial projects.

Education

  1. ESMT BerlinMaster of Science - MS, Business Administration and Management, GeneralSep 2024 - Aug 2026
  2. Vishwakarma Institute Of TechnologyBachelor of Engineering, Mechanical EngineeringAug 2019 - Aug 2023

    Grade: 9

Skills

Other

Early-Stage StartupsCombineSocial Entrepreneurship

At a glance

Experience2 years
Currently atOcean Sole · Freelance
Based inGermany
Studied atESMT Berlin
Roles6
Skills3
LinkedInView profile

More about Yash

Frequently asked

Is this your profile?

Claim it to keep it up to date, or request removal. We're happy to help either way.

Claim or remove

Similar roles

Browse all jobs

Similar profiles

Find more professionals

Looking for your next role?

Chat with Clera and we'll introduce you to the right opportunities.

Chat with Clera

This profile is based on publicly available information. Yash is not affiliated with or endorsed by Clera. Privacy policy.