Sibi M.
Fractional Head of Growth for seed stage AI startups | Ex-Slack, Techstars, VC operator | Building GTM systems to turn early usage into sticky revenue via PLG engines (PQLs > MQLs & SQLs)
About Sibi
Sibi is currently a Founder at BeamGTM · Self-employed. 12 years of professional experience. Bachelor of Science at University of Minnesota.
Experience
- FounderFeb 2025 - Present · 7 mosRemoteCurrent
https://beamgtm.substack.com/ Skills: PLG · Data Analytics · Go-to-Market Strategy · Marketing Automation · Growth Hacking · Start-up Ventures · Product Marketing · Growth Strategies · PMM · GTM · Early-Stage Startups · GTM engineering · Growth Marketing BeamGTM
- Cofounder (focused on Product, Marketing & GTM)Apr 2018 - Present · 7 yrs 5 mosRemoteCurrent
Product research agency for startups and Fortune 1000 enterprises. Customers from Uber, Google, Reddit, Stanford, and more. Skills: Product Development · Strategic Communications · Strategy · Strategic Planning · Partnerships · Content Marketing · Data Analytics · Business Operations · Operations Management · Leadership · Tableau · Marketing Automation · Business Development · Microsoft PowerPoint · Start-up Ventures · Internal Communications · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Microsoft Excel · Strategic Partnerships · Systems Thinking · Product Management · SQL · Automation · Data Analysis · Start-ups · Growth Marketing Apple & Banana - Fruitful UX research for everyone
- Global FaciltatorSep 2016 - Present · 9 yrsRemote · RemoteCurrent
Building startup ecosystems across the US, enabling new founders to build, launch and iterate in 48 hours. Skills: Strategic Communications · Partnerships · Business Operations · Operations Management · Investor Relations · Leadership · Start-up Ventures · Program Management · Project Planning · Entrepreneurship · Microsoft Office · Project Management · Systems Thinking · Start-ups
- Founding GTM LeadMar 2025 - Jul 2025 · 5 mos
Owning narrative, positioning, and GTM at Werpa AI, where we’re building AI-native tools for growth teams—starting with a short-form video message tester. Skills: Data Analytics · Go-to-Market Strategy · Marketing Automation · Artificial Intelligence (AI) · Start-up Ventures · Product Marketing · PMM · GTM · Automation
- Founding Member- Head of GrowthMay 2024 - Mar 2025 · 11 mos
Ventured backed AI powered healthcare marketplace focused on solving aging in America. Joined as employee 1 and led top of funnel growth, supply side acquisition, product activation and retention, operations and more. Skills: Customer Retention · Data Analytics · Business Operations · Marketing Automation · Customer Acquisition · Start-up Ventures · Product Marketing · PMM · GTM · Activation · Growth Marketing · Marketplace
- Growth (self-serve business; Activation lead)Apr 2023 - May 2024 · 1 yr 2 mosRemote
Building the PLG motion, centered on product activation and retention; worked on GTM launches for Slack AI, Canvas, List, full redesigned product experience launch ("IA4") and more. Skills: Data Analytics · Go-to-Market Strategy · Start-up Ventures · Startups · Product Marketing · Marketing
- Founding Generalist, GTM FocusMar 2023 - Feb 2025 · 2 yrsRemote · Remote
Premier fractional work marketplace, with leaders from Salesforce, Airbnb, and other large tech companies. Skills: Marketing Automation · Start-up Ventures
- Chief of StaffOct 2019 - Apr 2023 · 3 yrs 7 mosRemote
Global pre-seed venture capital fund. Joined as employee 1 and led growth, platform, and special projects. Skills: Product Development · Strategic Communications · Strategy · Strategic Planning · Partnerships · Content Marketing · Business Operations · Operations Management · Investor Relations · Leadership · Business Development · Start-up Ventures · Internal Communications · Program Management · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Fundraising · Microsoft Excel · Strategic Partnerships · Systems Thinking · Product Management · SQL · Automation · Business Advisory Services · Data Analysis · Start-ups · Growth Marketing Calm Company Fund | An ecosystem of founders and funders of profitable, sustainable, calm businesses | Calm Company Fund
- Chief of Staff; GTM LeadMar 2019 - Jul 2019 · 5 mosNebraska, United States · Hybrid
Venture backed series A subscription box company. Skills: Strategic Communications · Strategy · Strategic Planning · Data Analytics · Business Operations · Operations Management · Leadership · Tableau · Marketing Automation · Business Development · Microsoft PowerPoint · Start-up Ventures · Internal Communications · Program Management · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Fundraising · Microsoft Excel · Systems Thinking · SQL · Automation · Data Analysis · Start-ups Fanbox® - Fanbox, Inc.
- DirectorFeb 2018 - Mar 2019 · 1 yr 2 mosRemote · Remote
Skills: Strategic Communications · Strategy · Strategic Planning · Partnerships · Business Operations · Operations Management · Investor Relations · Leadership · Business Development · Microsoft PowerPoint · Start-up Ventures · Program Management · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Fundraising · Microsoft Excel · Strategic Partnerships · Systems Thinking · SQL · Automation · Data Analysis · Start-ups gener8tor Website
Junior Achievement of the Upper Midwest
- Advisor & MentorOct 2016 - Jun 2018 · 1 yr 9 mosGreater Minneapolis-St. Paul Area
Skills: Strategic Communications · Management · Partnerships · Executive Coaching · Business Operations · Operations Management · Mentoring · Leadership · Start-up Ventures · Project Planning · Entrepreneurship · Microsoft Office · Microsoft Excel · Systems Thinking · SQL · Start-ups Junior Achievement News Article Junior Achievement Volunteer of the Year Award - Press Release.pdf
- Senior Corporate Strategy AnalystJun 2016 - Mar 2018 · 1 yr 10 mosGreater Minneapolis-St. Paul Area · On-site
Skills: Product Development · Strategic Communications · Management Consulting · Strategy · Strategic Planning · Partnerships · Data Analytics · Business Operations · Tableau · Business Development · Microsoft PowerPoint · Start-up Ventures · Corporate Strategy · Internal Communications · Project Planning · Looker (Software) · Microsoft Office · Microsoft Excel · Strategic Partnerships · Systems Thinking · Innovation Development · SQL · Data Analysis · Start-ups Best Buy Engagement Leader Award.pdf
- Co-founder; Head of MarketingApr 2016 - Apr 2017 · 1 yr 1 moGreater Minneapolis-St. Paul Area
Skills: Product Development · Leadership · Go-to-Market Strategy · Entrepreneurship · Microsoft Office · Microsoft Excel · SQL · Lean Startup · Marketing · Start-ups Appear -Rebranding Appear (prev. Rethread) Beta Test Commerical
Undergraduate Consulting Group
- Founder & Managing DirectorAug 2015 - Dec 2015 · 5 mosGreater Minneapolis-St. Paul Area
Skills: Leadership · Microsoft PowerPoint · Entrepreneurship · Microsoft Office · Project Management AccessAbility Social Economic Return on Investment Final Documentation
- Competitive Research & Growth Strategy Intern | Business Development InternJun 2015 - Aug 2015 · 3 mosWashington DC-Baltimore Area
Skills: Microsoft PowerPoint · Microsoft Office · Project Management · SQL CEB + CX Competitive Research &Growth Strategy Slide Deck
- Research AnalystJun 2015 - Jan 2016 · 8 mosGreater Minneapolis-St. Paul Area
Skills: Microsoft PowerPoint · Microsoft Office · Microsoft Excel · SQL · Data Analysis Thriving & Surviving: A Glimpse into 1st Year Students at the University of Minnesota
- Head of Program ManagementApr 2015 - May 2016 · 1 yr 2 mosUniversity of Minnesota - Twin Cities
Skills: Leadership · Microsoft PowerPoint · Program Management · Entrepreneurship · Microsoft Office · Microsoft Excel · SQL · Data Analysis · Start-ups
- Project Management InternJan 2015 - Mar 2015 · 3 mosGreater Minneapolis-St. Paul Area
Skills: Microsoft PowerPoint · Microsoft Office · Project Management · Microsoft Excel · Data Analysis
- University ScholarOct 2014 - Oct 2015 · 1 yr 1 moUniversity of Minnesota
Skills: Microsoft PowerPoint · Microsoft Office · Microsoft Excel
- Director of Membership Development & Business Board RepresentativeAug 2014 - Dec 2014 · 5 mosUniversity of Minnesota
◘ Responsible for the overall strategy, planning, and implementation of activities to promote membership retention and growth ◘ Organizing consulting case prep ◘ Voice the ideas of the UCC at Business Board meetings Skills: Microsoft PowerPoint · Microsoft Office
- Business Development InternJun 2014 - Aug 2014 · 3 mosGreater Minneapolis-St. Paul Area
Skills: Microsoft PowerPoint · Microsoft Office · Project Management · Microsoft Excel · Data Analysis
- Strategy ConsultantMay 2014 - May 2016 · 2 yrs 1 moUniversity of Minnesota - Twin Cities
Skills: Business Analysis · Strategic Planning · Leadership · Entrepreneurship · Microsoft Office · Growth Strategies · Microsoft Excel · Strategic Partnerships · Data Analysis · Start-ups Wandr Focus Group Insights Report Nielsen Case Competition 2015 - Colab Strategy Consulting Slide Deck
- St. Paul Committee Program Board ChairMar 2014 - May 2015 · 1 yr 3 mosGreater Minneapolis-St. Paul Area
Skills: Microsoft Office
Education
- University of MinnesotaBachelor of Science, Business Administration with an emphasis in Business Strategy & Marketing; Applied Economics2012 - 2016
Activities and societies: Co-lab, Undergraduate Consulting Club, Undergraduate Consulting Group, Business Association for Multicultural Students, Student Unions and Activities Skills: Microsoft Office
- Wayzata High School2009 - 2012
Activities and societies: National Honor Society, Link Crew, Mock Trial, Club Youth Extending Services (Y.E.S.), Science Olympiad, Quiz Bowl, Chinese Club Skills: Microsoft Office
Skills
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