Sibi M.

Apple & Banana · Part-time

• Cofounder (focused on Product, Marketing & GTM)

  Apr 2018 - Present · 7 yrs 5 mos·Remote·Current

  Product research agency for startups and Fortune 1000 enterprises. Customers from Uber, Google, Reddit, Stanford, and more. Skills: Product Development · Strategic Communications · Strategy · Strategic Planning · Partnerships · Content Marketing · Data Analytics · Business Operations · Operations Management · Leadership · Tableau · Marketing Automation · Business Development · Microsoft PowerPoint · Start-up Ventures · Internal Communications · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Microsoft Excel · Strategic Partnerships · Systems Thinking · Product Management · SQL · Automation · Data Analysis · Start-ups · Growth Marketing Apple & Banana - Fruitful UX research for everyone

Startup Weekend

• Global Faciltator

  Sep 2016 - Present · 9 yrs·Remote · Remote·Current

  Building startup ecosystems across the US, enabling new founders to build, launch and iterate in 48 hours. Skills: Strategic Communications · Partnerships · Business Operations · Operations Management · Investor Relations · Leadership · Start-up Ventures · Program Management · Project Planning · Entrepreneurship · Microsoft Office · Project Management · Systems Thinking · Start-ups

1 yr 3 mos

• Founding GTM Lead

  Mar 2025 - Jul 2025 · 5 mos

  Owning narrative, positioning, and GTM at Werpa AI, where we’re building AI-native tools for growth teams—starting with a short-form video message tester. Skills: Data Analytics · Go-to-Market Strategy · Marketing Automation · Artificial Intelligence (AI) · Start-up Ventures · Product Marketing · PMM · GTM · Automation

• Founding Member- Head of Growth

  May 2024 - Mar 2025 · 11 mos

  Ventured backed AI powered healthcare marketplace focused on solving aging in America. Joined as employee 1 and led top of funnel growth, supply side acquisition, product activation and retention, operations and more. Skills: Customer Retention · Data Analytics · Business Operations · Marketing Automation · Customer Acquisition · Start-up Ventures · Product Marketing · PMM · GTM · Activation · Growth Marketing · Marketplace

Slack · Full-time

• Growth (self-serve business; Activation lead)

  Apr 2023 - May 2024 · 1 yr 2 mos·Remote

  Building the PLG motion, centered on product activation and retention; worked on GTM launches for Slack AI, Canvas, List, full redesigned product experience launch ("IA4") and more. Skills: Data Analytics · Go-to-Market Strategy · Start-up Ventures · Startups · Product Marketing · Marketing

Hello Generalist · Freelance

• Founding Generalist, GTM Focus

  Mar 2023 - Feb 2025 · 2 yrs·Remote · Remote

  Premier fractional work marketplace, with leaders from Salesforce, Airbnb, and other large tech companies. Skills: Marketing Automation · Start-up Ventures

Calm Company Fund · Full-time

• Chief of Staff

  Oct 2019 - Apr 2023 · 3 yrs 7 mos·Remote

  Global pre-seed venture capital fund. Joined as employee 1 and led growth, platform, and special projects. Skills: Product Development · Strategic Communications · Strategy · Strategic Planning · Partnerships · Content Marketing · Business Operations · Operations Management · Investor Relations · Leadership · Business Development · Start-up Ventures · Internal Communications · Program Management · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Fundraising · Microsoft Excel · Strategic Partnerships · Systems Thinking · Product Management · SQL · Automation · Business Advisory Services · Data Analysis · Start-ups · Growth Marketing Calm Company Fund | An ecosystem of founders and funders of profitable, sustainable, calm businesses | Calm Company Fund

Fanbox · Full-time

• Chief of Staff; GTM Lead

  Mar 2019 - Jul 2019 · 5 mos·Nebraska, United States · Hybrid

  Venture backed series A subscription box company. Skills: Strategic Communications · Strategy · Strategic Planning · Data Analytics · Business Operations · Operations Management · Leadership · Tableau · Marketing Automation · Business Development · Microsoft PowerPoint · Start-up Ventures · Internal Communications · Program Management · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Fundraising · Microsoft Excel · Systems Thinking · SQL · Automation · Data Analysis · Start-ups Fanbox® - Fanbox, Inc.

gener8tor · Full-time

• Director

  Feb 2018 - Mar 2019 · 1 yr 2 mos·Remote · Remote

  Skills: Strategic Communications · Strategy · Strategic Planning · Partnerships · Business Operations · Operations Management · Investor Relations · Leadership · Business Development · Microsoft PowerPoint · Start-up Ventures · Program Management · Product Marketing · Project Planning · Looker (Software) · Entrepreneurship · Microsoft Office · Project Management · Fundraising · Microsoft Excel · Strategic Partnerships · Systems Thinking · SQL · Automation · Data Analysis · Start-ups gener8tor Website

Junior Achievement of the Upper Midwest

• Advisor & Mentor

  Oct 2016 - Jun 2018 · 1 yr 9 mos·Greater Minneapolis-St. Paul Area

  Skills: Strategic Communications · Management · Partnerships · Executive Coaching · Business Operations · Operations Management · Mentoring · Leadership · Start-up Ventures · Project Planning · Entrepreneurship · Microsoft Office · Microsoft Excel · Systems Thinking · SQL · Start-ups Junior Achievement News Article Junior Achievement Volunteer of the Year Award - Press Release.pdf

Best Buy · Full-time

• Senior Corporate Strategy Analyst

  Jun 2016 - Mar 2018 · 1 yr 10 mos·Greater Minneapolis-St. Paul Area · On-site

  Skills: Product Development · Strategic Communications · Management Consulting · Strategy · Strategic Planning · Partnerships · Data Analytics · Business Operations · Tableau · Business Development · Microsoft PowerPoint · Start-up Ventures · Corporate Strategy · Internal Communications · Project Planning · Looker (Software) · Microsoft Office · Microsoft Excel · Strategic Partnerships · Systems Thinking · Innovation Development · SQL · Data Analysis · Start-ups Best Buy Engagement Leader Award.pdf

Appear (prev. Rethread)

• Co-founder; Head of Marketing

  Apr 2016 - Apr 2017 · 1 yr 1 mo·Greater Minneapolis-St. Paul Area

  Skills: Product Development · Leadership · Go-to-Market Strategy · Entrepreneurship · Microsoft Office · Microsoft Excel · SQL · Lean Startup · Marketing · Start-ups Appear -Rebranding Appear (prev. Rethread) Beta Test Commerical

Undergraduate Consulting Group

• Founder & Managing Director

  Aug 2015 - Dec 2015 · 5 mos·Greater Minneapolis-St. Paul Area

  Skills: Leadership · Microsoft PowerPoint · Entrepreneurship · Microsoft Office · Project Management AccessAbility Social Economic Return on Investment Final Documentation

CEB

• Competitive Research & Growth Strategy Intern | Business Development Intern

  Jun 2015 - Aug 2015 · 3 mos·Washington DC-Baltimore Area

  Skills: Microsoft PowerPoint · Microsoft Office · Project Management · SQL CEB + CX Competitive Research &Growth Strategy Slide Deck

1 yr 11 mos

• Research Analyst

  Jun 2015 - Jan 2016 · 8 mos·Greater Minneapolis-St. Paul Area

  Skills: Microsoft PowerPoint · Microsoft Office · Microsoft Excel · SQL · Data Analysis Thriving & Surviving: A Glimpse into 1st Year Students at the University of Minnesota

Part-time · 2 yrs 1 mo

• Head of Program Management

  Apr 2015 - May 2016 · 1 yr 2 mos·University of Minnesota - Twin Cities

  Skills: Leadership · Microsoft PowerPoint · Program Management · Entrepreneurship · Microsoft Office · Microsoft Excel · SQL · Data Analysis · Start-ups

Work Effects

• Project Management Intern

  Jan 2015 - Mar 2015 · 3 mos·Greater Minneapolis-St. Paul Area

  Skills: Microsoft PowerPoint · Microsoft Office · Project Management · Microsoft Excel · Data Analysis

Booz Allen Hamilton

• University Scholar

  Oct 2014 - Oct 2015 · 1 yr 1 mo·University of Minnesota

  Skills: Microsoft PowerPoint · Microsoft Office · Microsoft Excel

Undergraduate Consulting Club

• Director of Membership Development & Business Board Representative

  Aug 2014 - Dec 2014 · 5 mos·University of Minnesota

  ◘ Responsible for the overall strategy, planning, and implementation of activities to promote membership retention and growth ◘ Organizing consulting case prep ◘ Voice the ideas of the UCC at Business Board meetings Skills: Microsoft PowerPoint · Microsoft Office

NTC Corporate

• Business Development Intern

  Jun 2014 - Aug 2014 · 3 mos·Greater Minneapolis-St. Paul Area

  Skills: Microsoft PowerPoint · Microsoft Office · Project Management · Microsoft Excel · Data Analysis

Part-time · 2 yrs 1 mo

• Strategy Consultant

  May 2014 - May 2016 · 2 yrs 1 mo·University of Minnesota - Twin Cities

  Skills: Business Analysis · Strategic Planning · Leadership · Entrepreneurship · Microsoft Office · Growth Strategies · Microsoft Excel · Strategic Partnerships · Data Analysis · Start-ups Wandr Focus Group Insights Report Nielsen Case Competition 2015 - Colab Strategy Consulting Slide Deck

1 yr 11 mos

• St. Paul Committee Program Board Chair

  Mar 2014 - May 2015 · 1 yr 3 mos·Greater Minneapolis-St. Paul Area

  Skills: Microsoft Office