Eric Wittman
CEO of VSCO & investing in superb humans and their early-stage ventures.
About Eric
Up from the ranks, senior executive who's known for building and leading exceptional teams who create category leading businesses. Believes in building a strong product-centric culture, creating innovative/data-informed go-to-market strategies, and reducing friction so that teams can do their best work.
In the past 25+ years, has accumulated a broad range of developer, enterprise and consumer experience at Macromedia, Adobe, Songbird, Atlassian and Figma building some of the industry's most beloved products and platforms that have created billions of dollars in value.
"Things may come to those who wait, but only the things left by those who hustle.” -- Abraham Lincoln
Experience

- Chief Executive OfficerSep 2023 - Present · 1 yr 11 mosSan Francisco Bay AreaCurrent

- InvestorFeb 2022 - Present · 3 yrs 6 mosCurrent

- InvestorJun 2021 - Present · 4 yrs 2 mosCurrent
The first Product-Led Sales platform designed for the modern sales team.

- InvestorApr 2021 - Present · 4 yrs 4 mosCurrent
Empowering product-led companies to build beautiful experiences that demonstrate product value faster.

- InvestorAug 2020 - Present · 5 yrsCurrent
Single-source for keeping teams aligned on product changes LaunchNotes raises a $1.8M seed round to help companies communicate their software updates

- InvestorJul 2020 - Present · 5 yrs 1 moCurrent
Duro's Cloud PLM Hits Onshape App Store

- InvestorSep 2019 - Present · 5 yrs 11 mosCurrent
The most effective, design-centric platform for user testing. Maze raises $2 million and adds Figma support to enable user testing at scale

- InvestorJul 2019 - Present · 6 yrs 1 moSan Francisco, California, United StatesCurrent
Facet is a content-aware image editor for crafting stunning visual stories. Unmask your creativity

- InvestorJul 2019 - Present · 6 yrs 1 moSan Francisco Bay AreaCurrent
Leader of the #NOCODE movement. Webflow gives you the power to design, build, and launch responsive websites visually, while writing clean, semantic code for you.

- InvestorMay 2019 - Present · 6 yrs 3 mosSan Francisco Bay AreaCurrent
Intuitive issue tracking optimized for speed

- InvestorSep 2018 - Present · 6 yrs 11 mosParisCurrent
Modern Cloud Application Platform (look out Heroku!)

- InvestorJul 2016 - Present · 9 yrs 1 moSan Francisco Bay AreaCurrent
Sentry raises $16M Series B from NEA and Accel to help developers squash bugs more quickly

- PresidentJun 2021 - Sep 2023 · 2 yrs 4 mosSan Francisco Bay Area
VSCO Careers

- Chief Revenue Officer, JLL TechnologiesMar 2020 - May 2021 · 1 yr 3 mos
Oversee Growth for the JLL Spark Global Venture fund and all aspects of go to market and services for JLL Technologies.
- Chief Growth Officer, JLL SparkJan 2019 - May 2021 · 2 yrs 5 mos
Built out growth platform for JLL Spark, a $100M+ global venture fund for JLL focused on proptech investments.
Sapling (acquired by Kallidus)
- InvestorMay 2017 - Dec 2020 · 3 yrs 8 mosSan Francisco Bay Area

- COOJan 2017 - Jul 2018 · 1 yr 7 mosSan Francisco Bay Area
Worked with a bunch of modest, over-achievers who are solving the collaboration problems teams face building well-designed software. Took a great product and built a great business around it. Built out business side of company including hiring functional leaders for product marketing, recruiting, people operations, finance, business operations, business development, and sales (customer success / account management). Built out and implemented initial go to market and growth strategy. Paired with co-Founder/CEO to close a successful $25M Series B raise. Defined and launched paid offering adopted by over 2000 customers in less than a year including Microsoft, Uber, Airbnb, Delta Airlines, Slack, and The New York Times and over 7+ figures in ARR. New faces at the Figma helm – Figma Design

- InvestorSep 2016 - Nov 2023 · 7 yrs 3 mosSan Francisco
Why Slack And General Catalyst Just Backed Video Platform Loom In $4 Million Round
SourceClear (acquired by CA Technologies)
- Board MemberMar 2016 - Apr 2018 · 2 yrs 2 mosSan Francisco Bay Area
CA Technologies Acquires SourceClear, Advancing SCA Capabilities for a DevSecOps World

- General Manager, Developer ToolsDec 2013 - Mar 2016 · 2 yrs 4 mosSan Francisco Bay Area
Ran the Developer Tools business unit consisting of award winning products Bitbucket, SourceTree, Bamboo, FishEye and Crucible. Responsible for setting the overall strategy for the business, overseeing the full P&L and directly running product marketing, developer advocacy, product management and engineering. Keynote: Atlassian for Software Teams - Atlassian Summit 2015

- CEOJun 2012 - Oct 2013 · 1 yr 5 mosSan Francisco Bay Area
Responsible for driving the strategy, vision and creation of a next generation social music experience - Songbird.me.
- SVP of Product at SongbirdMay 2011 - Jul 2012 · 1 yr 3 mosSan Francisco Bay Area
Heading up Strategy, Product Management and Engineering for next generation music experience company Songbird.

- Head of Platform ServicesNov 2009 - May 2011 · 1 yr 7 mos
Formed and led product development division responsible for the creation of new services for developers enabling them to more rapidly build, distribute and monetize applications created on the Adobe Flash Platform. Concurrently grew application distribution business to $XXXM/annum in revenue.
- Director of Platform Distribution and Business DevelopmentDec 2007 - Nov 2009 · 2 yrs
Upon completion of successful three year expatriate term based in Paris, France, oversaw Adobe’s strategic business initiatives surrounding the distribution and revenue for Adobe’s Reader, Flash and new AIR runtime platforms.
- Director of Business Development, Mobile and DevicesJan 2006 - Nov 2007 · 1 yr 11 mos
Oversee and manage business development activities for Europe, Middle East and Africa (EMEA) for Adobe's Mobile and Devices Business Unit.
- Director, Communications SolutionsOct 2004 - Dec 2005 · 1 yr 3 mos
Oversee and manage the Macromedia Communications business for EMEA based in Paris, France. Areas of focus include working with large Telecommunications operators, negotiating and managing ISP/Hosting partnerships, architecting streaming media solutions large European broadcasters, overseeing strategic growth businesses in e-learning and webconferencing. Grew business over 300% in under 12 months.
- Major Accounts DirectorMar 2002 - Sep 2004 · 2 yrs 7 mos
Managed leading contribution of direct sales revenue, field activities and customer relationships for the Silicon Valley, Rocky Mountain and Southern California regions: - increase significant revenue contributions in existing top Macromedia accounts - top sales ranking in North America for Macromedias fiscal year 2003 (135% of quota) and fiscal year 2004 (157% of quota) - top worldwide revenue producer for newly introduced product, Macromedia Breeze, in fiscal year 2004 - work closely with product divisions on future developments
- Director of Product Management, Macromedia Flash ProductsMar 2000 - Mar 2002 · 2 yrs 1 mo
Transformed acquired animation technology, FutureSplash Animator, to Macromedia Flash, the companys second best selling product and prominent strategic platform technology: - responsible for Flash authoring and Flash Player businesses strategy - built and oversee team of seven professionals: product managers, product marketing managers and product designers - manage entire business process for the product line: budgeting, sales revenue forecasting, marketing, head count, contractors, etc. - chair product strategy committee affecting all Flash related businesses - grew customer base from 100K to more than 1.3M within a three-year period, increased product line revenue growth 377% during that same period - expanded global market by localizing Flash in eleven languages, thereby growing non-US business from 11% to 48% - oversaw companys biggest ever product launch, Flash MX
- Senior Product Manager, Macromedia FlashMar 1998 - Mar 2000 · 2 yrs 1 mo
Defined strategy, feature planning through launch for Macromedia Flash authoring and player through three successful product releases, Macromedia Flash 3, 4 and 5: - facilitated relationships with key partners Microsoft, Netscape, RealNetworks, AOL, and Apple to utilize and include Macromedia Flash Player technology within their key web browsers, operating systems and media players - managed external communications with press, developers and strategic partners - oversaw creation of key marketing materials including reviewers guides, direct mail, online advertising and website - served as company spokesman for product line on TV, radio, and industry conferences. - presented to key press, industry analysts and financial analysts including Jupiter, Gartner Group, Yankee Group, Forester, Saloman Smith Barney, Piper Jaffray, Morgan Stanley - developed and spoke at conference session tracks for Flashforward, Macromedia Web World, and Macromedia UCON conferences.
- Multimedia & Web Technologies SpecialistMar 1996 - Mar 1998 · 2 yrs 1 mo
Key role within the sales organization to communicate and evangelize Macromedia Director and Shockwave worldwide: - wrote product and feature specification documents that contributed to product development process for Director and Shockwave - worked with corporate account reps on Fortune 100 corporate accounts - exceeded quota and objectives consistently over eight quarters - developed the competitive analysis of FutureWave Software, developer of Future Splash Animator, that led to their eventual acquisition and creation of Macromedia Flash
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