EW

Eric Wittman

CEO of VSCO & investing in superb humans and their early-stage ventures.

United States500+ connectionsLinkedInUpdated 11 months ago

About Eric

Up from the ranks, senior executive who's known for building and leading exceptional teams who create category leading businesses. Believes in building a strong product-centric culture, creating innovative/data-informed go-to-market strategies, and reducing friction so that teams can do their best work.

In the past 25+ years, has accumulated a broad range of developer, enterprise and consumer experience at Macromedia, Adobe, Songbird, Atlassian and Figma building some of the industry's most beloved products and platforms that have created billions of dollars in value.

"Things may come to those who wait, but only the things left by those who hustle.” -- Abraham Lincoln

Experience

  1. Full-time · 4 yrs 2 mos

    • Chief Executive Officer
      Sep 2023 - Present · 1 yr 11 mosSan Francisco Bay AreaCurrent
  2. RAPIDFORT

    • Investor
      Feb 2022 - Present · 3 yrs 6 mosCurrent
  3. Pocus · Full-time

    • Investor
      Jun 2021 - Present · 4 yrs 2 mosCurrent

      The first Product-Led Sales platform designed for the modern sales team.

  4. Arcade · Full-time

    • Investor
      Apr 2021 - Present · 4 yrs 4 mosCurrent

      Empowering product-led companies to build beautiful experiences that demonstrate product value faster.

  5. LaunchNotes

    • Investor
      Aug 2020 - Present · 5 yrsCurrent

      Single-source for keeping teams aligned on product changes LaunchNotes raises a $1.8M seed round to help companies communicate their software updates

  6. Duro Labs

    • Investor
      Jul 2020 - Present · 5 yrs 1 moCurrent

      Duro's Cloud PLM Hits Onshape App Store

  7. Maze

    • Investor
      Sep 2019 - Present · 5 yrs 11 mosCurrent

      The most effective, design-centric platform for user testing. Maze raises $2 million and adds Figma support to enable user testing at scale

  8. Facet

    • Investor
      Jul 2019 - Present · 6 yrs 1 moSan Francisco, California, United StatesCurrent

      Facet is a content-aware image editor for crafting stunning visual stories. Unmask your creativity

  9. Webflow

    • Investor
      Jul 2019 - Present · 6 yrs 1 moSan Francisco Bay AreaCurrent

      Leader of the #NOCODE movement. Webflow gives you the power to design, build, and launch responsive websites visually, while writing clean, semantic code for you.

  10. Linear

    • Investor
      May 2019 - Present · 6 yrs 3 mosSan Francisco Bay AreaCurrent

      Intuitive issue tracking optimized for speed

  11. Platform.sh

    • Investor
      Sep 2018 - Present · 6 yrs 11 mosParisCurrent

      Modern Cloud Application Platform (look out Heroku!)

  12. Sentry (sentry.io)

    • Investor
      Jul 2016 - Present · 9 yrs 1 moSan Francisco Bay AreaCurrent

      Sentry raises $16M Series B from NEA and Accel to help developers squash bugs more quickly

  13. Full-time · 4 yrs 2 mos

    • President
      Jun 2021 - Sep 2023 · 2 yrs 4 mosSan Francisco Bay Area

      VSCO Careers

  14. Full-time · 2 yrs 5 mos

    • Chief Revenue Officer, JLL Technologies
      Mar 2020 - May 2021 · 1 yr 3 mos

      Oversee Growth for the JLL Spark Global Venture fund and all aspects of go to market and services for JLL Technologies.

    • Chief Growth Officer, JLL Spark
      Jan 2019 - May 2021 · 2 yrs 5 mos

      Built out growth platform for JLL Spark, a $100M+ global venture fund for JLL focused on proptech investments.

  15. Sapling (acquired by Kallidus)

    • Investor
      May 2017 - Dec 2020 · 3 yrs 8 mosSan Francisco Bay Area
  16. Figma

    • COO
      Jan 2017 - Jul 2018 · 1 yr 7 mosSan Francisco Bay Area

      Worked with a bunch of modest, over-achievers who are solving the collaboration problems teams face building well-designed software. Took a great product and built a great business around it. Built out business side of company including hiring functional leaders for product marketing, recruiting, people operations, finance, business operations, business development, and sales (customer success / account management). Built out and implemented initial go to market and growth strategy. Paired with co-Founder/CEO to close a successful $25M Series B raise. Defined and launched paid offering adopted by over 2000 customers in less than a year including Microsoft, Uber, Airbnb, Delta Airlines, Slack, and The New York Times and over 7+ figures in ARR. New faces at the Figma helm – Figma Design

  17. Loom

    • Investor
      Sep 2016 - Nov 2023 · 7 yrs 3 mosSan Francisco

      Why Slack And General Catalyst Just Backed Video Platform Loom In $4 Million Round

  18. SourceClear (acquired by CA Technologies)

    • Board Member
      Mar 2016 - Apr 2018 · 2 yrs 2 mosSan Francisco Bay Area

      CA Technologies Acquires SourceClear, Advancing SCA Capabilities for a DevSecOps World

  19. Atlassian

    • General Manager, Developer Tools
      Dec 2013 - Mar 2016 · 2 yrs 4 mosSan Francisco Bay Area

      Ran the Developer Tools business unit consisting of award winning products Bitbucket, SourceTree, Bamboo, FishEye and Crucible. Responsible for setting the overall strategy for the business, overseeing the full P&L and directly running product marketing, developer advocacy, product management and engineering. Keynote: Atlassian for Software Teams - Atlassian Summit 2015

  20. 2 yrs 6 mos

    • CEO
      Jun 2012 - Oct 2013 · 1 yr 5 mosSan Francisco Bay Area

      Responsible for driving the strategy, vision and creation of a next generation social music experience - Songbird.me.

    • SVP of Product at Songbird
      May 2011 - Jul 2012 · 1 yr 3 mosSan Francisco Bay Area

      Heading up Strategy, Product Management and Engineering for next generation music experience company Songbird.

  21. 15 yrs 3 mos

    • Head of Platform Services
      Nov 2009 - May 2011 · 1 yr 7 mos

      Formed and led product development division responsible for the creation of new services for developers enabling them to more rapidly build, distribute and monetize applications created on the Adobe Flash Platform. Concurrently grew application distribution business to $XXXM/annum in revenue.

    • Director of Platform Distribution and Business Development
      Dec 2007 - Nov 2009 · 2 yrs

      Upon completion of successful three year expatriate term based in Paris, France, oversaw Adobe’s strategic business initiatives surrounding the distribution and revenue for Adobe’s Reader, Flash and new AIR runtime platforms.

    • Director of Business Development, Mobile and Devices
      Jan 2006 - Nov 2007 · 1 yr 11 mos

      Oversee and manage business development activities for Europe, Middle East and Africa (EMEA) for Adobe's Mobile and Devices Business Unit.

    • Director, Communications Solutions
      Oct 2004 - Dec 2005 · 1 yr 3 mos

      Oversee and manage the Macromedia Communications business for EMEA based in Paris, France. Areas of focus include working with large Telecommunications operators, negotiating and managing ISP/Hosting partnerships, architecting streaming media solutions large European broadcasters, overseeing strategic growth businesses in e-learning and webconferencing. Grew business over 300% in under 12 months.

    • Major Accounts Director
      Mar 2002 - Sep 2004 · 2 yrs 7 mos

      Managed leading contribution of direct sales revenue, field activities and customer relationships for the Silicon Valley, Rocky Mountain and Southern California regions: - increase significant revenue contributions in existing top Macromedia accounts - top sales ranking in North America for Macromedia’s fiscal year 2003 (135% of quota) and fiscal year 2004 (157% of quota) - top worldwide revenue producer for newly introduced product, Macromedia Breeze, in fiscal year 2004 - work closely with product divisions on future developments

    • Director of Product Management, Macromedia Flash Products
      Mar 2000 - Mar 2002 · 2 yrs 1 mo

      Transformed acquired animation technology, FutureSplash Animator, to Macromedia Flash, the company’s second best selling product and prominent strategic platform technology: - responsible for Flash authoring and Flash Player businesses strategy - built and oversee team of seven professionals: product managers, product marketing managers and product designers - manage entire business process for the product line: budgeting, sales revenue forecasting, marketing, head count, contractors, etc. - chair product strategy committee affecting all Flash related businesses - grew customer base from 100K to more than 1.3M within a three-year period, increased product line revenue growth 377% during that same period - expanded global market by localizing Flash in eleven languages, thereby growing non-US business from 11% to 48% - oversaw company’s biggest ever product launch, Flash MX

    • Senior Product Manager, Macromedia Flash
      Mar 1998 - Mar 2000 · 2 yrs 1 mo

      Defined strategy, feature planning through launch for Macromedia Flash authoring and player through three successful product releases, Macromedia Flash 3, 4 and 5: - facilitated relationships with key partners — Microsoft, Netscape, RealNetworks, AOL, and Apple — to utilize and include Macromedia Flash Player technology within their key web browsers, operating systems and media players - managed external communications with press, developers and strategic partners - oversaw creation of key marketing materials including reviewer’s guides, direct mail, online advertising and website - served as company spokesman for product line on TV, radio, and industry conferences. - presented to key press, industry analysts and financial analysts including Jupiter, Gartner Group, Yankee Group, Forester, Saloman Smith Barney, Piper Jaffray, Morgan Stanley - developed and spoke at conference session tracks for Flashforward, Macromedia Web World, and Macromedia UCON conferences.

    • Multimedia & Web Technologies Specialist
      Mar 1996 - Mar 1998 · 2 yrs 1 mo

      Key role within the sales organization to communicate and evangelize Macromedia Director and Shockwave worldwide: - wrote product and feature specification documents that contributed to product development process for Director and Shockwave - worked with corporate account reps on Fortune 100 corporate accounts - exceeded quota and objectives consistently over eight quarters - developed the competitive analysis of FutureWave Software, developer of Future Splash Animator, that led to their eventual acquisition and creation of Macromedia Flash

Skills

Other

User ExperienceContract NegotiationEnterprise SoftwareCloud ComputingMarketingSaaSGo-to-market StrategySolution SellingBusiness AlliancesProduct MarketingPartner ManagementProduct ManagementLinearFigmaSlackHelmLoomCloudBitbucketWebflowMobile DevicesSales EnablementBusiness StrategyComplex SalesStart-upsPaaSMobile ApplicationsMazeUserTestingRangeStrategic Partnerships

At a glance

Experience30 years
Currently atFull-time · 4 yrs 2 mos
Based inUnited States
Roles30
Skills31
LanguageFrench
LinkedInView profile

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