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Dr. Anna Hocker
Co-Founder Crafthunt - People-centric AI for Construction👷🏼♀️ 🏗️ | Non-Exec Director | xMcK
About Dr. Anna
I joined Crafthunt in October 2023 as a Co-Founder and Managing Director focusing on the human touch between our customers and candidates. My team and I ensure seamless candidate applications, qualified profiles, and successful hiring for our customers.
I started my career at McKinsey & Company, in Digital Media and eCommerce. After a PhD secondment at Hubert Burda Media launching an ad tech venture, building digital attackers for McKinsey clients and my time at Rocket Internet in Bangkok, I knew I'd thrive as an entrepreneur creating something that is larger than myself. Since I've always been fascinated by people and developing careers, I continued my journey building up the Digital practice at Spencer Stuart, deepening my knowledge of recruiting as the youngest Consultant in Germany.
In May 2023, I was elected non-executive member of the Board of Directors at Phoenix Mecano AG based in Switzerland and listed on SIX Swiss exchange (CHF 800M revenue 2022). My responsibilities focus on digitization and agility.
I hold a PhD on Entrepreneurial Behaviour from the Technology, Innovation & Entrepreneurship Institute at Technical University Dortmund, a MSc. from Technical University Munich in Management and Computer Science as well as a BSc. from WHU - Otto Beisheim School of Management. I'm currently also pursuing a systemic coaching training from the Institute for Applied Psychology.
Experience
- Co-Founder & Managing DirectorOct 2023 - Present · 1 yr 11 mosMunich, Bavaria, Germany · RemoteCurrent
- Member of the Board of DirectorsMay 2023 - Present · 2 yrs 4 mosKloten, Zurich, SwitzerlandCurrent
- People Strategy for German Market EntryJun 2023 - Nov 2023 · 6 mosRemote
- Consultant - Digital PracticeFeb 2023 - Jun 2023 · 5 mosMunich, Bavaria, Germany
Hubert Burda Media · Part-time
- Researcher in ResidenceJan 2020 - Dec 2021 · 2 yrsGreater Munich Metropolitan Area · Hybrid
- Corporate Business Development: Launch of new ad tech venture “Convertorial by BurdaBox” - C3 content agency: Project lead for organizational transformation incl. update of reporting lines, org structure, governance, KPIs, etc. - BurdaVerlag: B2B Marketing after transformation - Corporate HR: Talent management, introduction of and change management for SAP SuccessFactors
TIE Institute - Technology, Innovation & Entrepreneurship · Part-time
- PHD CandidateJan 2020 - May 2022 · 2 yrs 5 mosDortmund, North Rhine-Westphalia, Germany
- Consultant - Digital & High TechSep 2017 - Jan 2023 · 5 yrs 5 mos
- Digital Development & PartnershipsFeb 2014 - Aug 2014 · 7 mosNew York City Metropolitan Area
- Venture DevelopmentOct 2013 - Dec 2013 · 3 mosBangkok
Hubert Burda Media · Work Study
- Burda DigitalSep 2012 - May 2013 · 9 mosHybrid
- Business DevelopmentMay 2012 - Aug 2012 · 4 mos
- Consulting InternJun 2011 - Aug 2011 · 3 mosBarcelona, Catalonia, Spain · On-site
- Corporate Development InternJun 2010 - Aug 2010 · 3 mosEssen, North Rhine-Westphalia, Germany · On-site
Education
- IfAP - Institut für Angewandte PsychologieSystemische Coaching AusbildungJan 2023 - Dec 2023
- Worth School, East Sussex, United KingdomInternational BaccalaureateSep 2008 - May 2010
- WHU – Otto Beisheim School of ManagementBachelor of Science (BSc), BWL
- Technical University of MunichMaster of Science (M.Sc.), TUM BWL - Business and Technology with Computer Science
- Aalto UniversityBachelor's degree, Economics
- TU Dortmund UniversityPhD - Technology, Innovation and Entrepreneurship, Entrepreneurial behavior
Grade: Summa cum laude Title of dissertation: Entrepreneurial Hustle - an Empirical Investigation of Creative, Urgent, and Unorthodox Entrepreneurial Action
Skills
Other
Digitale MedienAnalytikE-CommerceMarketingstrategieStrategyStrategieUnternehmensführungDigitale StrategieStart-upsStrategisches ManagementPeople ManagementManagementConsultingBusiness DevelopmentRecruitingManagement ConsultingMarketingUnternehmensberatungJavaUnternehmensstrategiePhoenix
At a glance
Experience11 years
Currently atCrafthunt · Full-time
Based inGermany
Studied atIfAP - Institut für Angewandte Psychologie
Roles13
Skills21
LanguagesDeutsch · English
LinkedInView profile
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