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Facilitate the launch and maintenance of digital paid media campaigns, focusing on account pacing, optimization, and keyword analysis. Analyze campaign data to provide quantitative recommendations and collaborate with internal teams to enhance operational efficiency.
Requires a Bachelor's degree in communications, marketing, advertising, or business with 0-2 years of relevant digital media experience. Proficiency in Microsoft Office and familiarity with platforms like Google Ads and Facebook Business Manager is preferred.
● Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
● Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience
● Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
● Assist in development of media strategy and recommendation and helping with elements of client presentations
● Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
● Support the pacing, optimization and management of campaigns, as applicable
● Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
● Facilitate the analysis and interpretation of data trends and develop improvement solutions
● Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
● Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
Job Requirements:
Education:
● Bachelor’s degree (communications, marketing, advertising, or business)
● Ability to speak, read and write the English language
Experience:
● 0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus
● Experience with Microsoft Office suite; foundational / practical experience with Excel a plus
● Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
● Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan
● Ability to convert and implement strategic plan directions into flawless tactical executions
Certificates, Licenses, Registrations:
● Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and IAB Digital Media Planning & Buying are a plus but not require
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments. Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023). For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.
Offices: Sussex, Wisconsin, US
