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Job Description Are you excited by the opportunity to shape how readers discover and buy books through TikTok Shop? We have a new opportunity to join our Digital Marketing team here at Penguin Random House UK as a TikTok…
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Greater London, England, United Kingdom • Hybrid
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Manage the day-to-day operations of TikTok Shop, including product setup, creator collaborations, and affiliate performance monitoring. Support LIVE commerce activations and provide post-campaign reporting to identify growth insights.
Requires experience with TikTok Shop or similar eCommerce platforms and a strong commercial interest in shoppable content. Candidates must possess strong coordination skills and an analytical, data-driven approach to performance improvement.
Are you excited by the opportunity to shape how readers discover and buy books through TikTok Shop?
We have a new opportunity to join our Digital Marketing team here at Penguin Random House UK as a TikTok Shop eCommerce Executive. This role will be based at our Embassy Gardens office in London with hybrid working, and is offered as a 6-month fixed term contract.
Our eCommerce team sits within Digital Marketing and plays an important role in helping people discover and buy our books across online channels.
TikTok Shop is a growing area for us, and this role will help to support the day to day running and optimisation of activity across titles, promotions, affiliates and LIVE commerce. You’ll be joining a team that is learning, testing and building as we go, so we’re looking for someone who is curious, organised and comfortable working in an area that is moving quickly.
In this new role as TikTok Shop eCommerce Executive you’ll help shape our growth on TikTok Shop; supporting the set-up, delivery and optimisation of TikTok Shop activity across our storefronts, campaigns, creator collaborations and LIVE operations.
You’ll be responsible for:
• Setting up and managing product titles for creators, including commission rates and sample allocation.
• Optimising TikTok Shop product pages with clear copy and strong imagery.
• Supporting product selection, pricing, monthly discounting, gift with purchase set ups, TikTok Shop campaigns and ad hoc promotions.
• Monitoring and reporting on affiliate activity and performance.
• Building and updating affiliate webinar decks and maintaining rolling collaboration invitations for affiliate authors.
• Supporting LIVE commerce activity, including creating assets, setting up dashboards ahead of broadcasts and operating the LIVE dashboard during broadcasts.
• Supporting post-LIVE and post-campaign reporting, helping to identify key insights and learnings.
• Monitoring customer reviews within TikTok Shop.
• Tracking stock levels and communicating stock movements to divisions.
This is a hands on role with plenty of variety, so you’ll need to be comfortable with building relationships with different teams, keeping activity moving and adapting when priorities change.
• An entrepreneurial mindset, happy to get stuck in, learn quickly and help to shape how we do things as TikTok Shop develops.
• Experience of working with TikTok Shop, shoppable content, marketplace activity or other similar eCommerce platforms.
• A strong interest in TikTok Shop from a commercial and shopping perspective (rather than purely from a social content creation perspective).
• Strong coordination skills, with the ability to keep track of moving parts across campaigns, products, creators, affiliates and internal teams.
• An analytical, curious and data driven approach, with confidence in using performance insight to understand what is working and where we can improve.
• Strong communication skills and the ability to build positive working relationships with colleagues across Digital Marketing, eCommerce and the wider business.
• A flexible and organised approach, with the ability to work in a fast-paced environment where priorities can shift quickly.
• Experience of the book category would be a real advantage, but isn’t essential.
• Direct TikTok Shop experience would be ideal, but we’re also open to hearing from candidates with strong eCommerce experience, for example through Shopify or another marketplace platform, who can show a clear understanding of the TikTok Shop opportunity.
Please apply with your CV and Cover Letter by 23:59 on Sunday 19th July 2026.
As part of your Cover Letter, we’d like you to respond to the following question (in no more than 250 words):
*Please note, applications that do not contain a cover letter with a response to the question above will not be considered.
Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.
We celebrate creativity and diverse perspectives, so please be yourself. While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.
As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section.
There may be times when the volume of applications means we cannot take all eligible candidates to interview. We encourage you to tell us about any reasonable adjustments you may need by emailing . Remember, you only need to share what you are comfortable with, for us to support your request.
From £32,000 per annum and upwards depending on how your skills and experience align to the role, plus benefits.
While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role, we expect that you’ll be based from our Embassy Gardens office in London, 2-3 days per week.
You should expect some ad hoc requests to work evenings from time to time in order to help support LIVE activations. These requests will come with at least one weeks’ notice and your working hours can be adjusted flexibly in lieu to counter it.
Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.
The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.
You can contact the company’s Data Protection Officer at the above-mentioned postal address.
Further information on data protection and your rights can be found here.
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