Utrecht, Utrecht, Netherlands · Hybrid
The Opportunity: Team Liquid is hiring a Senior Marketing Manager to oversee marketing strategy and campaign execution across our esports titles, with a focus on key moments, fan growth, and partner delivery. In this rol…
Skills: Marketing strategy, Campaign management, Project management, Stakeholder management, Data analysis
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The Senior Marketing Manager will define and oversee marketing strategies across esports titles while managing end-to-end campaign execution. They will collaborate with content, partnerships, and commercial teams to drive fan growth, engagement, and brand visibility.
Candidates must have 5+ years of experience in marketing or campaign management with strong project management and stakeholder communication skills. Proficiency in using data to evaluate performance and the ability to work onsite in Utrecht are required.
Team Liquid is hiring a Senior Marketing Manager to oversee marketing strategy and campaign execution across our esports titles, with a focus on key moments, fan growth, and partner delivery.
In this role, you will manage how teams, players, and content are brought to market across channels. You will plan and execute campaigns around major esports moments, work across content and partnerships teams, and contribute to initiatives that grow the global fanbase and increase engagement.
This is a hands-on role with accountability for both direction and execution. You will set priorities, run campaigns end-to-end, and contribute to the development of the marketing function while improving ways of working across the team.
Location: Utrecht, Netherlands. Candidates must be based in the Netherlands and available to work onsite at our Utrecht facility at least three days per week.
Marketing Strategy
Define and oversee marketing strategies across Team Liquid’s esports titles.
Identify opportunities to grow audience reach, engagement, and brand visibility.
Build campaigns tied to key esports moments, including tournaments, roster announcements, and partner activations.
Campaign Execution
Manage end-to-end campaign delivery, from planning through execution and completion.
Coordinate with content, social, and production teams to ensure campaigns are delivered on time and at a high standard.
Handle multiple campaigns across different titles and priorities.
Cross-Functional Work
Work across content, partnerships, and commercial teams to align on campaign goals and deliverables.
Ensure marketing plans meet sponsor requirements and broader business priorities.
Keep stakeholders informed on timelines, progress, and outcomes.
Data & Performance
Define success metrics and evaluate campaign performance across platforms.
Use insights to improve future campaigns and guide direction.
Present results and recommendations to internal stakeholders.
Community & Fan Engagement
Build campaigns that reflect the interests and behaviors of esports audiences.
Work with content teams to deliver marketing aligned with audience expectations.
Apply community insights and feedback to strengthen campaign impact.
Team Contribution
Contribute feedback and apply best practices to improve campaign planning, workflows, and execution.
Identify opportunities to improve processes and ways of working across the team.
Provide input on campaign planning and execution approaches.
Ways of Working
Maintain standards for campaign planning and delivery.
Identify areas for improvement and implement more effective processes.
5+ years of experience in marketing, campaign management, or related roles.
Experience managing campaigns from planning through execution.
Strong project management skills and ability to manage multiple priorities.
Experience working across multiple functions (content, social, partnerships, etc.).
Ability to use data to evaluate performance and guide direction.
Strong communication and stakeholder management skills.
Interest in esports, gaming, or digital content.
Ability to travel internationally (up to 10%) for tournaments, events, and key activations.
You’ll Earn Bonus Points If You Have:
Experience in esports, gaming, or entertainment.
Experience working on brand partnerships or sponsored campaigns.
Experience managing team members.
Work in an international, collaborative environment where creativity and teamwork thrive.
Enjoy a well-equipped workspace and fresh daily lunches prepared by our chefs.
Find balance through flexible ways of working that support your lifestyle and wellbeing.
Stay supported through wellness and mobility initiatives that support your wellbeing.
Grow in a culture that values curiosity, authenticity, and continuous learning.
Receive a competitive compensation and benefits package, including pension and healthcare support.
Team Liquid does not work with third-party agencies or agents. Official recruiting communications are only shared through verified Team Liquid channels.
A Global Esports Enterprise
Team Liquid is one of the biggest esports brands in the world. More than just a successful competitive gaming team, we are a broad based enterprise with businesses in online properties, video production, and influencer and campaign management. With headquarters in Los Angeles, Utrecht, São Paulo and Berlin we offer a global staff network and an unmatched partnership portfolio, we are shaping the future of esports. The results: multiple championships across a dozen games, the highest earning team in the world, and the longest brand partnership in esports with Alienware.
Offices: Santa Monica, CA 90404, US · n/a, Utrecht, NL · n/a, São Paulo, BR · n/a, Berlin, DE
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