Petaling Jaya, Selangor, Malaysia · On-site
Company Description Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and…
Skills: Retail Marketing, Strategic Planning, Customer Experience Design, Promotion Planning, Training & Consultation
Petaling Jaya, Selangor, Malaysia · On-site
$5k–$6k/mo
Job Description 1) Understand goals and identify gaps in performance, productivity and quality at both the individual and team level 2) Provides superior guidance, mentoring, coaching and feedback for the Store Manager a…
Skills: Sales Coaching, Sales Training, Performance Gap Analysis, Mentoring, Onboarding
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Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience. Lead the consolidation of retail development, engagement, and training functions to elevate brand presence and frontline execution.
Requires a university degree in Business, Management, or Marketing with at least 10 years of experience in business development and retail strategy. Must have a proven track record in people leadership and managing customer experience journeys within an international company.
Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets.
Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental's tire division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
Key Target of the job :
Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.
- Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.
- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.
- Strategize and plan retail marketing that enhance in‑store visibility, shopper engagement, and brand storytelling.
- Sustainable retail development in both quantity & quality perspective.
- Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.
- Integrate promotional calendars to ensure consistency across channels.
- Drive innovative promotions that balance short‑term sales uplift with long‑term brand experience.
- Oversee training programs for frontline staff, ensuring product knowledge, service quality, and brand values are embedded.
- Enlarge the scope to provide proper consultation to customers eventually.
- Lead collaboration with other MKT functions (Product & Pricing, Digital MKT, Communication) and Sales team to optimize resource allocation and accelerate go‑to‑market execution.
- Monitor KPIs across retail, engagement & promotion and training & consultation functions, ensuring accountability and continuous improvement.
- Marketing PE Comm budget management as a main budget stakeholder (Regular report & alignment within MKT department and controlling, BA MKT)
- University degree in Business / General Management / Marketing.
- Minimum 10 years of experience in business development, marketing, retail involving strategy management functions.
- Experience in project or process which impacts on overall customer experience journey.
- Direct and indirect people leader to instill change and innovation.
- Experience with international company.
• At Continental, we let your ideas shape the future to make a meaningful difference in
the world, and to themselves.
• Opportunity to gain global experience and build networks from international mobility
across our vast organization.
• Competitive salary, bonuses and pension contributions. Beyond that, you’ll enjoy
generous leave, medical care and a highly competitively benefits package.
• We foster our people’s talent so they can master their career journeys and realize
their greatest potential.
• Open, inspiring and rewarding corporate culture
• Flexible working conditions that help you enjoy your work-life balance
Ready to drive with Continental? Take the first step and fill in the online application.
Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers worldwide. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 78,000 people in 54 countries and markets. - 💛 Our Netiquette 💛 - The purpose of our LinkedIn page is to offer information about products and solutions at Continental, about our company culture and about our actions and initiatives. Moreover, we would like to provide you with quick and easy contact for your questions and comments related to the above mentioned topics. We emphasize the importance of an appropriate and respectful style when communicating on our page and therefore we established the following community rules: - Please post only comments related to the topics covered by this page. - Treat each user in a respectful way, as you expect to be treated as well. Abusive language, aggression and bullying are not allowed on our page. We therefore reserve the right to remove posted comments or any other content from this site: - which is offensive or abusive, - includes a commercial benefit or unwanted advertising messages, - violates the rights of third parties as well as the right to intellectual property, - which is irrelevant or misleading - which is a spam (repeated duplicate posting) - for any other reason deemed necessary to create a helpful and respectful community The comments on our contributions reflect the opinion of individual users. Our LinkedIn page is frequently checked for possible violations as mentioned above. However, ongoing inspection of the content of the posted comments is not reasonable without concrete indication of a (legal) violation as mentioned above. We will immediately remove the relevant links if they are found to violate any aforementioned law or principle.
Offices: Continental-Plaza 1, Hannover, Lower Saxony 30175, DE · Vahrenwalder Str. 9, Hanover, DE · 2 Bull Temple Road, Bengaluru, Karnataka 560018, IN · VDO Straße 1, Babenhausen, Hessen 64832, DE · Wolf-Heidenheim Straße 12, Frankfurt am Main, Hessen 60489, DE
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