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Full-time
bachelor degree
Posted 109d ago
~40 hrs/week
Responsibilities
Lead and execute strategic performance marketing campaigns across various digital channels to drive client growth and acquisition. Manage the performance marketing team while translating data into actionable insights and maintaining strong client relationships.
Requirements
Requires a bachelor's degree in Marketing or a related field and at least 5 years of experience leading a performance marketing team. Must possess deep proficiency in Google and Facebook ad platforms and excellent English communication skills.
Full job description
About the role
As the Performance Marketing Manager at IPG Mediabrands, you’ll play a key role in developing, managing, and executing strategic performance marketing campaigns across a diverse portfolio of clients. This role requires a dynamic leader who is hands-on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.
Key Responsibilities
Strategy & Campaign Leadership
Define and lead performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more.
Collaborate closely with media planners to ensure alignment of performance strategies with overall campaign objectives.
Tailor solutions based on client needs—both stated and unstated—and support seamless integration with agency teams.
Set and manage acquisition and growth KPIs across performance channels.
Continuously evaluate and adjust campaign strategies based on real-time performance data and KPIs.
Champion the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways.
Develop brand plans and lead Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance.
Drive test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation.
Market & Product Insights
Understand client businesses and internal product offerings in-depth.
Monitor competitor activity to identify gaps and new opportunities.
Leverage audience insights to improve targeting, segmentation, and engagement across platforms.
Identify and explore emerging formats, platforms, and technologies to push campaign innovation.
Analytics & Reporting
Promote a data-driven culture by embedding analytical thinking across the team.
Translate data into actionable insights that enhance marketing effectiveness and business outcomes.
Client Servicing
Act as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams.
Guide the team to proactively identify client challenges and offer innovative, performance-driven solutions.
Leadership & Team Development
Oversee the performance marketing team, ensuring clarity of direction, timely delivery, and workload management.
Keep the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices.
Support the Head of Performance in identifying and capturing organic growth opportunities.
Inspire, coach, and motivate team members to bring fresh thinking and elevate client outcomes.
Tools & Platforms
Proficiency in the following platforms is essential:
Google Ads & Google Analytics
Facebook Ads Manager & Facebook Business Manager
Google Tag Manager
Shopee & Lazada Ads Platforms
Requirements
Bachelor's degree in Marketing, Advertising, or a related field.
Minimum 5 years of experience leading a performance marketing team.
Strong command of English—both written and verbal.
Excellent communication, client engagement, and stakeholder management skills.
Deep understanding of digital platforms, analytics, and performance optimization.
At IPG Mediabrands, we don’t just drive performance—we build meaningful connections between brands and people. If you’re ready to lead bold ideas and deliver real results, we’d love to hear from you.
Related keywords
SEMSocial MediaDisplayContent DiscoveryMobile MarketingKPIsMulti-touch AttributionA/B TestingMultivariate TestingGoogle AdsGoogle AnalyticsGoogle Tag ManagerFacebook Ads ManagerFacebook Business ManagerShopee AdsLazada Ads
A people-first, intelligence-driven global network empowering brands to their full potential.
Industry
Advertising Services
Company size
201-500 employees
Founded
1955
Headquarters
Sydney, NSW
LinkedIn followers
22,254
Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things.
Universal McCann (UM) is Australia's most awarded media agency.
UM Australia has offices in Sydney, Melbourne, Brisbane and Canberra and employs more than 300 people. The agency is among the three largest in Australia, with annual media billings in excess of A$800 million.
UM's clients include AMEX, Australian Government, ING, Kmart, Mattel, Energizer, and more.
UM have been winning awards for our work and people for many years. Most recently, in 2021 UM won Campaign Asia Agency of the Year.
UM is always interested to connect with prospective clients and talented people who are looking to join its growing team. Feel free to reach out and start a conversation.
Offices: 100 Chalmers Street, Level 2, Sydney, NSW 2010, AU · 15 William St, Level 9, Melbourne, Victoria 3000, AU · 29 Doggett St, Level 1, Fortitude Valley, Queensland 4005, AU · 54 Marcus Clarke St, Level 3, City, Australian Capital Territory 2601, AU
Media StrategyMedia PlanningMedia BuyingAdvertisingSearch Engine MarketingProgrammatic Media BuyingDigital MediaSocial Mediaand Digital Data and Technology