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Full-time
bachelor degree
Medical Coverage, Dental Coverage, Vision Coverage, FSA, HSA, Life Insurance
Posted 74d ago
~40 hrs/week
Responsibilities
Lead the tactical execution and performance optimization of paid social advertising campaigns across platforms like Meta and TikTok. Collaborate with strategy teams to turn audience insights into media execution and manage AI-powered features for ad creation and optimization.
Requirements
Requires a Bachelor's degree and 1-5 years of experience in an advertising agency or a related field. Candidates must possess a deep understanding of social platform capabilities, campaign measurement, and AI tools for marketing.
Full job description
The Paid Social Specialist will lead the tactical execution and performance optimization of paid advertising campaigns across social platforms. Working closely with strategy and media teams, this role turns audience insights into media execution. The ideal candidate will have a deep understanding of platform capabilities, campaign measurement, and how paid media integrates into broader marketing goals.
Primary Job Functions
Strategic Planning & Recommendations
Collaborate with strategy, planning, and account teams to develop tactical plans that ladder up to broader media strategy.
Recommend platform mix, targeting strategies, and KPIs.
Stay informed on platform updates, tools, and best practices.
Campaign Execution & Optimization
Launch and QA campaigns across key platforms (Meta, TikTok, etc.).
Optimize daily budget pacing, creative rotation, and audience performance.
Implement A/B tests and document learnings.
Reporting & Insights
Build and maintain reporting dashboards.
Deliver post-campaign analysis and provide strategic recommendations.
Collaborate with analytics to refine performance benchmarks.
Communication & Collaboration
Communicate clearly with internal teams and clients on campaign plans and results.
Engage in brainstorming and POV development on social trends.
Partner with influencer and creative teams for integrated efforts.
Emerging Media & Innovation
Implement and manage AI-powered features across Paid Social Platforms.
Monitor and report on campaign performance metrics influenced by AI tools.
Use Generative AI platforms to assist with ad copy creation, audience personas, and data formatting tasks.
Collaborate with Coordinators to ensure AI recommendations are properly executed.
Assist Managers in testing AI-enhanced visuals, dynamic asset combinations, and budget allocation strategies.
Leadership & Growth Path
This role is ideal for candidates seeking future leadership roles, with opportunities to mentor junior team members and contribute to process development.
Core Values & Skills
Foster a collaborative, feedback-driven team environment.
Demonstrate empathy, openness to feedback, and strong communication when interacting with peers and vendors.
Uphold team morale and lead by example through integrity and transparency.
Bachelor’s Degree and 1-5 years’ experience working in an advertising agency (or related experience); or equivalent combination of education and/or experience.
Working at Moroch
At Moroch, we invest in our people. We offer a generous total rewards package that includes comprehensive medical, dental, and vision coverage, FSA, HSA (with company contribution), Life & Disability insurance, a 401(k) with company match, and paid time off that starts strong and grows with you. You’ll also enjoy paid holidays, parental leave, and thoughtful perks like volunteer time and a birthday day off - because supporting your life outside of work matters just as much as the work you do here!
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.
We’re the multi-unit and franchise marketing experts. Dallas-based, independent agency since 1981.
Industry
Advertising Services
Company size
201-500 employees
Founded
1981
Headquarters
Dallas, Texas
LinkedIn followers
17,568
Since 1981, Moroch has been the multi-unit and franchise marketing experts. Headquartered in Dallas, TX, we build brands through our local market insights, strategy, multicultural understanding, data and creativity.
As an independent agency, we help our clients, including McDonald’s, Six Flags, Planet Fitness, Midas and more, create connections that last.
Offices: 147 Manufacturing St, Dallas, Texas 75207, US
Based on 253 listings with disclosed salaries, most marketing jobs in Dallas, TX pay between $46k–$152k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Dallas, TX right now?
There are currently 707 open marketing positions in Dallas, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Dallas, TX?
Companies currently hiring include Texas Instruments, PMG, CoStar Group, AT&T, 2020 Companies, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Dallas, TX?
Yes — 260 of the 707 open marketing positions offer remote or hybrid work (97 remote, 163 hybrid).
How do I apply for Marketing jobs in Dallas, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.