Marketing Jobs in Bogota, Capital District, Colombia (Now Hiring) — 237 open — Page 7

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

 

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

 

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Team Overview

Being part of the Driver Growth Operations team will give you the unique opportunity to build and optimize the supply engine of the leading mobility platform. In this role, you will help transform Driver Management into a high-impact, scalable supply capabilities model across Spanish-Speaking LatAm. Our team builds data-driven acquisition and engagement systems that structurally improve user lifecycles, boost lifetime value, and increase platform preference.

Role Responsibilities

This role owns how deep our community programs can go in shaping the driver experience, and how many drivers get the chance to feel it. We believe deeply in what these programs create: a genuine sense of connection between drivers and the platform that goes beyond any single trip. Your job is to amplify that reach: identifying the right driver profile across our markets, and expanding the experience to more of our driver base through a deep understanding of driver needs that proves scalable growth. You'll be measured on how far that expansion reaches and how reliably it lands as we grow. It suits an operator who treats scaling something genuinely valuable as its own craft, not just a numbers exercise.

• Driver profile & journey: Define what the ideal driver looks like in each market, and follow their path from invitation to getting started, so you can spot where interested drivers drop off.
• Outreach execution ownership: Set the operating standard for the team that executes outreach at scale, and own their results end to end, leading through influence rather than direct authority.
• Expansion planning: Decide where and when we expand next based on how ready each market is, and keep that expansion moving at a fast, confident pace.
• Analytics & reporting: Own the reporting that shows how the program is performing across the region, and translate it into concrete recommendations for program design.
• Field insight & product input: Spend real time with drivers and local teams in-market, and turn what you learn into direct product improvements that shape the driver experience.

Role Qualifications

• 3+ years of professional experience in operations, growth, or analytics roles, with demonstrated independent ownership of end-to-end projects.
• Prior experience with user communities, marketplace operations, or gig-economy platforms is a strong plus.
• Advanced analytical skills, including spreadsheets, data automation, modeling, and database manipulation. SQL is a must, used independently and daily to pull and validate your own data.
• Experience taking full ownership of a BPO's operational outcomes, holding them to a high bar on quality, results, and deadlines.
• A/B testing experience is a must, along with turning user research (interviews, focus groups, sampling) into concrete program or product recommendations, with working familiarity with basic statistical concepts such as significance testing.
• Passion for using AI tools (e.g., Claude, Gemini) to speed up analysis, reporting, and structured thinking. Hands-on experience building automations, prompts, or small AI-powered workflows is highly desired.
• Fluency in Spanish and professional working English.
• Strong organizational skills: you can track multiple moving parts across markets without dropping a thread.
• Availability to travel approximately 30% of the time, including in-market presence during market expansion and periodic in-field visits.

EEO Statement

 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

 

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

 

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

 

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

 

 

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms