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Full-time
Health & Wellness, Time Off to Recharge, Financial Well-being, Life & Family Support, Volunteer and Community Initiatives, Learning & Development
Posted 20d ago
~40 hrs/week
Responsibilities
Lead reactive and cultural social efforts for iconic gaming brands by identifying trending formats and memes. Collaborate with creative teams to produce high-velocity, on-brand content that drives measurable growth and engagement.
Requirements
Requires 4-5 years of experience in social or cultural content with a deep proficiency in internet culture and trends. Must have working knowledge of Magic: The Gathering and Dungeons & Dragons and be based in London, Montreal, or Hong Kong.
Full job description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Step Into the Multiverse: Your Next Adventure Starts Here At Wizards of the Coast and Hasbro, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios,we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we'reseeking passionate, curious, and innovative minds to join the adventure.
We're looking for a sharp, culture-obsessed, chronically online Social Community Manager to lead reactive and cultural social efforts for two of the most iconic gaming brands in the world. You'll work as a reactive and content editorial lead who lives on the internet, understands where culture is moving before it gets there, and knows how to mobilize a creative team to act on it fast.
You will own the output, quality, and velocity of a small, fast-moving social team. You identify the opportunities, you understand what to do with them, and you collaborate with copywriters and content creators to bring them to life — quickly, on-brand, and with real cultural impact.
What You'll Do:
Scan TikTok, X, Instagram, Reddit, and beyond daily for cultural moments, trending formats, meme formats, and reactive opportunities.
Work with video editors and copywriter to turn opportunities into content.
Make editorial judgment calls on brand voice, timing, and tone.
Maintain tight feedback loops with brand collaborators to keep approvals moving.
Drive measurable growth in reactive presence, cultural participation, and trend engagement.
What You'll Bring:
4-5 years in social, editorial, or cultural content — brand side, agency, or adjacent.
You live online. You're a culture junkie. You know trends, jokes, memes, and culture.
You know when to swing and when to sit out.
You collaborate in creating video, images, and text posts that get engagement.
Working knowledge of Magic: The Gathering and Dungeons & Dragons.
Portfolio or body of work that demonstrates cultural proficiency and social impact.
Based in London, Montreal, or Hong Kong.
Nice to Have:
Passion for gaming and entertainment.
Experience with community management tools.
At Wizards and Hasbro, we believe in the magic of diversity—great ideas come from unique perspectives. We are committed to building an inclusive, welcoming workplace where everyone belongs. Wizards is an equal opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or any other legally protected status.
Wizards will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact your recruiter or coordinator.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Related keywords
Social MediaCommunity ManagementGamingMagic: The GatheringDungeons & DragonsTikTokXInstagramRedditMeme FormatsContent EditorialCultural ProficiencyBrand VoiceReactive ContentDigital Entertainment
Creating joy and community through the magic of play.✨ #TeamHasbro
Industry
Manufacturing
Company size
5,001-10,000 employees
Founded
1923
Headquarters
Pawtucket, RI
LinkedIn followers
462,859
Total funding
$500M
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
Offices: 1027 Newport Ave., Pawtucket, RI 02861, US · 11 Canton Rd, Yau Tsim Mong, Hong Kong, HK · Avenida del Parque 4928, Huechuraba, Santiago Metropolitan 8580000, CL · 1027 Newport Ave, Pawtucket, RI 02861, US
Playgamingtoysvideo gamesentertainmentand licensingConsumerGamingCard and Board GamesManagement Consulting