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Full-time
Posted 2d ago
Apply by Jul 3
~40 hrs/week
Responsibilities
Develop and execute innovative programmatic strategies and implementation across various DSPs to drive brand awareness and conversions. Lead innovation initiatives, manage campaign pacing, and provide detailed performance evaluations for clients and internal stakeholders.
Requirements
Requires over 6 years of experience in programmatic advertising with advanced knowledge of audience segmentation and DSP platforms. Must be proficient in troubleshooting campaign setups and managing client expectations to drive business objectives.
Full job description
The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.
Job Description:
Key responsibilities:
Advanced knowledge of audience segmentation and targeting strategies, including first-party data onboarding, lookalike modelling, and contextual targeting.
Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, Adform) and ad servers (e.g., Campaign Manager 360, Magnite, Hivestack).
Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modelling.
Leads innovation initiatives, testing new formats (e.g., CTV, audio, DOOH) and emerging technologies.
Develops and maintains playbooks for campaign setup, optimization, and reporting.
Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion-based objectives
Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
Educates clients and internal stakeholders on programmatic capabilities, trends, and performance insights. Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
Ensures both yourself and the team are skilled up across programmatic platforms i.e., (DV360, Amazon, The Trade Desk, Adform)
Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
Client Service 20%
Managing media brand expectations
Deadline and Project management
Strategy guidance and input to drive the business objectives.
Responsible for the quality of work.
Attend key client and media brand meetings
Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US
How many Creative & Media jobs are open in Johannesburg, South Africa right now?
There are currently 51 open creative & media positions in Johannesburg, South Africa listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in Johannesburg, South Africa?
Companies currently hiring include The Brandtech Group, Osiris Trading, WPP, Ogilvy South Africa, WPP Production, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Creative & Media jobs in Johannesburg, South Africa?
Yes — 34 of the 51 open creative & media positions offer remote or hybrid work (11 remote, 23 hybrid).
How do I apply for Creative & Media jobs in Johannesburg, South Africa?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.