About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: BI Analysis, Campaign Performance Tracking, Data Visualization, Digital Media Metrics, Stakeholder Management
Perímetro Urbano Medellín, Antioquia, Colombia · Remote OK
Mid level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Paid Search Management, Leadership, Google Ads, Bing Ads, SA 360
Perímetro Urbano Medellín, Antioquia, Colombia · Remote OK
Senior
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Paid Media Reporting, Digital Marketing Analytics, Performance Marketing, Microsoft Excel, Google Sheets
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media Planning, Budget Management, Digital Media Measurement, Traditional Media Measurement, Media Negotiation
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Data Analysis, Project Management, English Proficiency (C1/C2), Microsoft PowerPoint, Microsoft Excel
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
Skills: Accounts Payable, Treasury Management, Italian GAAP, Double-entry Accounting, Excel
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media Planning, Performance Marketing, Campaign Management, Strategic Localization, Media Buying
Strategy Senior Associate Director - Media Strategy
London, England, United Kingdom · Hybrid
Senior
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media Strategy, End-to-end Planning, Digital Planning, Strategic Thinking, Audience Insight
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media Planning, Performance Marketing, Campaign Management, Strategic Localization, Media Buying
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Digital Media Planning, Campaign Execution, Performance Optimization, KPI Tracking, Data Interpretation
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Data Strategy, Audience Architecture, Segmentation Modeling, AdTech, MarTech
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Biddable Platforms, Team Management, Strategic Planning, Project Management, Google Ads
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media Effectiveness Measurement, Campaign Analysis, SQL, R, Python
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Digital Media Planning, Digital Media Buying, Campaign Implementation, Digital Strategy, Cross-channel Planning
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Strategic Planning, Brand Media Mapping, Marketing Frameworks, Consumer Media Journeys, Data Storytelling
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Full-time
Posted 32d ago
~40 hrs/week
Spanish
Responsibilities
The Senior BI Analyst serves as the primary BI reference for local markets, analyzing campaign performance and providing optimization recommendations. They ensure branding and non-performance reports align with Precision Marketing guidelines and maintain data accuracy across dashboards.
Requirements
Requires a minimum of 2 years of experience as a Senior BI Analyst or Integral Planner with a focus on reporting and digital media metrics. Proficiency in BI tools, dashboarding software (Power BI, Looker Studio, Tableau), and intermediate to advanced English is required.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
El Analista Senior de BI actuará como el principal referente de BI para los mercados locales clave, apoyando a los equipos de medios con el análisis de campañas, el seguimiento del rendimiento (performance) y recomendaciones de optimización. Este rol requiere autonomía, un pensamiento analítico de nivel senior y la capacidad de traducir datos en información de valor (insights) clara para las partes interesadas (stakeholders) locales.
Para las campañas de branding (reconocimiento de marca) y de no-performance, este perfil debe garantizar que los análisis y reportes sigan las guías de Precision Marketing, aplicando los KPIs correctos, la lógica de medición y los estándares de reporte.
Responsabilidades Clave
Monitorear el rendimiento (performance) de las campañas locales.
Analizar los KPIs de medios por canal, audiencia, pieza creativa, formato y objetivo de campaña.
Apoyar a los equipos de medios con recomendaciones tácticas y estratégicas.
Aplicar los tableros (dashboards), plantillas y metodologías proporcionados por el Equipo Central de Datos.
Asegurar que los reportes de branding y de no-performance sigan las guías de Precision Marketing.
Garantizar la consistencia y precisión de los datos reportados.
Preparar reportes, análisis y presentaciones para reuniones locales.
Identificar riesgos, oportunidades y aprendizajes del mercado.
Compartir referentes (benchmarks) e información de valor (insights) con el Director de BI de Hispana.
Apoyar a los equipos locales para mejorar la calidad de las discusiones sobre el rendimiento de las campañas.
Requisitos
Experiencia previa: Mínimo 2 años como analista senior de BI o planner integral con orientación a reporting. Se valorará la experiencia en análisis de post buy, conocimiento profundo en métricas de medios, principalmente digitales.
Manejo de herramientas: Sólido manejo de herramientas de BI (Ibope, Comscore, Similar Web, GWI, YouGov, Brandwatch, TGI, etc). Hojas de cálculo. Plataformas digitales (Google Ads, GA4, Meta, Tik Tok). Manejo de herramientas de dashboarding y reporting (Power BI, Looker Studio, Tableau).
Habilidades: Experiencia en presentaciones orales, relacionamiento con clientes y es deseable contar con experiencia en trabajo en equipo a nivel regional.
Idiomas: Inglés oral y escrito nivel intermedio. Se valorará nivel avanzado.
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