About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Programmatic Media Activation, Retail Media Networks, Campaign Management, Audience Strategy, Creative Strategy
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Organizational Skills, Communication Skills, Presentation Skills, Time Management, Customer Service Skills
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Global Campaign Coordination, Project Management, Data Analysis, Stakeholder Engagement, Content Curation
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Programmatic Strategy, Campaign Management, Data Analysis, Client Servicing, DV360
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media Strategy, Governance, Operational Excellence, Full-Funnel Media Planning, Stakeholder Management
Digital Marketing Manager (Mensch) Programmatic Advertising
Frankfurt, Hesse, Germany · Remote OK
Mid level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Senior Digital Marketing Manager (Mensch) Programmatic Advertising
Frankfurt, Hesse, Germany · Remote OK
Mid level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Python, SQL, Google Tag Manager, GA4, Server-side Tracking
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Client Leadership, Account Management, Marketing, Media Strategy, PCL Ownership
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Retail Media Management, Campaign Optimization, Data Analysis, Keyword Analysis, E-commerce Strategy
Copenhagen, Capital Region of Denmark, Denmark · On-site
Entry level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Performance Marketing, Paid Media Strategy, Google Ads, Meta Ads, LinkedIn Ads
WPP Production | Localization Project Manager, Japan
Tokyo, Japan · Hybrid
Mid level
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: SEO, GEO, Account Management, Google Analytics (GA4), Google Search Console
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: International SEO, Technical SEO, Generative Search Optimisation, AI-driven Discovery, LLM Optimisation
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$75k–$180k/yr
Full-time
bachelor degree
Medical Insurance, Group Retirement Plans, Vision Insurance, Dental Insurance, Paid Time Off, Partner Discounts
Posted 24d ago
~40 hrs/week
Responsibilities
Lead the tactical activation and day-to-day management of programmatic media buys across various retailer media networks and DSPs. Manage a team of direct reports while overseeing campaign setup, optimization, and performance reporting to maximize client retail media investment.
Requirements
Requires a Bachelor's degree and over 5 years of experience in biddable performance media or paid ecommerce, specifically within retail media programmatic execution. Must have experience managing direct reports and proficiency with retail bid management platforms like Pacvue or Skai.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.
Role Summary & Impact
The Associate Director, Amazon Advertising will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic and search activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Skills and Experience
Manage a team of direct reports and their career development.
Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
Ensure on-going campaign compliance to WPP Media established guidelines and best practices.
Lead the incorporation of cross-channel testing and optimization strategies.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
Address technical issues with media campaign serving.
Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
5+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Strong drive to understand the retail landscape and latest trends in commerce media.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$75,000—$180,000 USD
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