We’re looking for a CRM Marketing Manager to design, implement, optimise and automate service and transactional CRM communications that enhance the guest experience and support long-term revenue growth for Premier …
We're currently recruiting in our Winchester Premier Inn. Working 30 hours per week, paying up to £13.86 per hour. Head Housekeeper – Winchester Premier Inn Come and be a Head Housekeeper at Winchester Premie…
We're currently recruiting in our Slough Central South (Windsor Road) Premier Inn. Working 20 hours per week, paying up to £13.06 per hour. Kitchen Team Member – Slough Central South (Windsor Road) Premier In…
We're currently recruiting in our Eastbourne (Polegate) Premier Inn. Working 40 hours per week, paying up to £13.86 per hour. Hotel Duty Manager - Eastbourne (Polegate) Premier Inn Come and be a Duty Manager at Eas…
Skills: Leadership, Team Management, Customer Experience, Communication, Organizational Skills
We're currently recruiting in our Stafford North (Hurricane). Working 16 hours per week, paying up to £13.06 per hour. Housekeeper – Stafford North (Hurricane) Premier Inn Come and be a Housekeeper at Premier…
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We're currently recruiting in our Bath Premier Inn. Working 16 hours per week, paying up to £13.06 per hour. Ground Floor Team Member – Bath Premier Inn You are the first person many of our guests meet. And o…
Skills: Customer Service, Guest Relations, Reception Management, Food And Beverage Service, Problem Solving
We're currently recruiting in our llantrisant Premier Inn. Working 16 hours per week, paying up to £13.06 per hour. Housekeeper – llantrisant – (Premier Inn) Hotel Come and be a Housekeeper at Premier I…
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Skills: Painting, Electrical maintenance, Furniture repair, General maintenance, Handyman skills
We're currently recruiting in our Stirling South (M9,J9) Premier Inn. Working 32 hours per week, paying up to £13.86 per hour. Duty Manager – Stirling South (M9,J9) Premier Inn. This isn’t a desk job. Y…
Skills: Leadership, Problem Solving, Team Coaching, Customer Service, Shift Management
We're currently recruiting in our Caerphilly (Crossways) Premier Inn. Working 30 hours per week, paying up to £13.86 per hour. Hotel Duty Manager – Caerphilly (Crossways) Premier Inn Premier Inn This isn&rsqu…
Skills: Leadership, Problem Solving, Team Coaching, Customer Service, Decision Making
We're currently recruiting in our Wolverhampton North Premier Inn. Working 20 hours per week, paying up to £13.06 per hour. Ground Floor Team Member – Wolverhampton North Premier Inn You are the first person …
Skills: Customer Service, Guest Relations, Problem Solving, Communication, Time Management
We're currently recruiting in our Chelmsford Premier Inn. Working 16 hours per week, paying up to £13.66 per hour. Nights Team Member – Chelmsford (Springfield) Premier Inn Come and be a Nights Team Member at…
Skills: Customer Service, Problem Solving, Health And Safety Knowledge, Guest Relations, Night Shift Operations
We're currently recruiting in our Shrewsbury Town Centre Premier Inn Hotel. Working 24 hours per week, paying up to £13.06 per hour. Kitchen Team Member – Shrewsbury Town Centre Premier Inn This isn’t j…
We're currently recruiting in our Chester City Centre Premier Inn. Working 12 hours per week, paying up to £13.06 per hour. Housekeeper – Chester City Centre Premier Inn – Hotel Come and be a Housekeepe…
Skills: Cleaning, Housekeeping, Time Management, Attention To Detail
We're currently recruiting in our Ipswich South East Premier Inn. Working 24 hours per week, paying up to £13.06 per hour. Kitchen Team Member – Ipswich South East Premier Inn This isn’t just about cook…
We're currently recruiting in our Fareham Premier Inn. Working 8 hours per week, paying up to £13.06 per hour. Breakfast Team Member Team Member – Fareham Premier Inn Come and be the friendly face of Premier …
Skills: Customer Service, Hospitality, Food and Beverage Service, Communication Skills, Guest Relations
We're currently recruiting in our Winchester Premier Inn. Working 24 hours per week, paying up to £13.06 per hour. Kitchen Team Member – Winchester - Premier Inn Come and be a Kitchen Team Member at Premier I…
We're currently recruiting in our London Gatwick Airport (Manor Royal) Premier Inn. Working 21 hours per week, paying up to £13.56 per hour. Housekeeper – London Gatwick Airport (Manor Royal) Premier Inn Come…
Skills: Cleaning, Housekeeping, Time Management, Attention To Detail
We're currently recruiting in our Birmingham South (Longbridge Station) Premier Inn.. Working 20 hours per week, paying up to £13.06 per hour. Kitchen Team Member – Birmingham South (Longbridge Station) Premi…
We're currently recruiting in our Marlborough Premier Inn. Working 20 hours per week, paying up to £13.06 per hour. Housekeeper – Marlborough Premier Inn. Come and be a Housekeeper at Premier Inn in Marlborou…
Skills: Cleaning, Housekeeping, Time Management, Attention To Detail
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Temporary
Family Bupa Healthcare, 10% Matched Pension, Up to 60% Discount on Premier Inn Stays, 25% Discount on Restaurant Brand, Annual Incentive Bonus up to 20%
Posted 10d ago
Apply by Aug 5
~40 hrs/week
Responsibilities
Design and manage automated service and transactional CRM journeys to enhance the guest experience from booking to post-stay. Collaborate with cross-functional teams to optimize communications and use data insights to improve engagement and conversion.
Requirements
Requires strong expertise in CRM strategy and automation platforms such as Braze, Adobe Campaign, or Tealium. Candidates must have a data-driven analytical background and experience delivering automated customer journeys.
Full job description
We’re looking for a CRM Marketing Manager to design, implement, optimise and automate service and transactional CRM communications that enhance the guest experience and support long-term revenue growth for Premier Inn. This role will play a key part in delivering timely, relevant and personalised communications across the guest journey — from booking confirmation through to post-stay.
You’ll lead CRM initiatives that improve the post-booking experience, helping guests feel informed, prepared and supported throughout their stay. Working closely with Digital Product, F&B, ancillaries, digital, data and ecommerce stakeholders, you’ll shape customer-centric communications that protect conversion, reduce complaints and support commercial objectives
Role: CRM Manager
Contract Type: FTC until August 2027
Location: Whitbread Court, Dunstable
Why You’ll Love It Here
Healthcare: Family BUPA healthcare
10% matched pension
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
You’ll design, implement and manage automated service journeys across CRM channels, including booking confirmations, pre-stay communications, in-stay or reactive hotel messaging and post-stay follow-ups. You’ll collaborate with digital, data and Tech teams to define the data and triggers needed to deliver these journeys effectively through CRM systems.
You’ll own and improve service communications, ensuring messaging is clear, consistent, high quality and customer-focused. This includes supporting emerging opportunities around online check-in and in-stay communications, communicating operational issues clearly to guests, and using segmentation to reach the right customers at the right time.
You’ll also monitor and analyse performance across CRM journeys and automations, delivering A/B and multivariate testing across timing, channels, content and segments. Using performance insights, guest behaviour and feedback, you’ll continuously optimise messaging to improve engagement, conversion and overall guest experience
What you’ll need:
Strong knowledge of CRM strategy, automation, platforms and workflows.
Experience using leading CRM platforms, CDPs or CEPs such as Hightouch, Tealium, Braze, Bloomreach or Adobe Campaign.
Strong experience delivering automated journeys and a good understanding of transactional and service messaging.
Good analytical background as well as data-driven and confident leading, mentoring and influencing stakeholders to deliver customer and commercial outcomes.
Experience with campaign analysis and Adobe Analytics
We're the UK’s largest operator of hotels and restaurants with some of the country’s most successful hospitality brands.
Industry
Hospitality
Company size
10,001+ employees
Headquarters
Houghton Regis, Dunstable
LinkedIn followers
99,174
Total funding
$189M
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.
Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month.
At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
Offices: Whitbread Court, Houghton Hall Business Park, Porz Avenue, Houghton Regis, Dunstable, LU5 5XE, GB
HospitalityFoodCorporate responsibilityand HotelsHospitalityRetailFood and BeverageTravel
We're the UK’s largest operator of hotels and restaurants with some of the country’s most successful hospitality brands.
Industry
Hospitality
Company size
10,001+ employees
Headquarters
Houghton Regis, Dunstable
LinkedIn followers
99,174
Total funding
$189M
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.
Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month.
At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
Offices: Whitbread Court, Houghton Hall Business Park, Porz Avenue, Houghton Regis, Dunstable, LU5 5XE, GB
HospitalityFoodCorporate responsibilityand HotelsHospitalityRetailFood and BeverageTravel