Clera home
·Dashboard

Jobs at Western States Equipment (Now Hiring) — 18 open

Western States Equipment logoWestern States Equipment

Marketing Manager I

Meridian, Idaho, United States · On-site

Mid level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Marketing Strategy, Campaign Development, Budgeting, Market Research, Data Analytics

Western States Equipment logoWestern States Equipment

Mining Field Technician

Pocatello, Idaho, United States · On-site

Mid level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Diagnosis, Troubleshooting, Failure Analysis, Engine Repair, Powertrain Repair

Western States Equipment logoWestern States Equipment

Product Performance Specialist - Inspections

Meridian, Idaho, United States · On-site

Mid level

SUCCESS AT WESTERN STATES: Western State’s culture is based on passion for our Vision and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in …

Skills: Heavy Equipment Inspection, Customer Relationship Management, Technical Troubleshooting, Data Analysis, Microsoft Office

Western States Equipment logoWestern States Equipment

Sales Coordinator

Meridian, Idaho, United States · On-site

Mid level

ESSENTIAL FUNCTIONS: Provides support to Sales Representatives with quoting, programs, and pricing. Coordinates pre-deliveries as well as make ready needs as defined by the Sales Representative. Works closely with the Pa…

Skills: Sales Coordination, Quoting, Pricing, Pipeline Management, CRM Software

Western States Equipment logoWestern States Equipment

Equipment Yard Attendant, Rental

Meridian, Idaho, United States · On-site

Entry level

JOB SUMMARY: This position is responsible for receiving, inspecting, and cleaning equipment for the Cat Rental Store. This role also requires organization and storage of equipment and attachments in a neat and orderly ma…

Skills: Equipment Inspection, Customer Service, Steam Cleaning, Inventory Organization, Microsoft Office

Western States Equipment logoWestern States Equipment

Journeyman Parts Consultant

Valley County, Idaho, United States · On-site

Mid level

SUCCESS AT WESTERN STATES: Western State’s culture is based on passion for our Vision and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in …

Skills: Parts Consultation, Customer Service, Inventory Management, Technical Product Knowledge, Upselling

Western States Equipment logoWestern States Equipment

Parts Delivery Driver

Meridian, Idaho, United States · On-site

Entry level

SUCCESS AT WESTERN STATES: Western State’s culture is based on passion for our Vision and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in …

Skills: Blocking and Rigging, Delivery Vehicle Operation, Forklift Operation, Load Binding, Customer Communication

Western States Equipment logoWestern States Equipment

Regional Yard Manager

Dalton Gardens, Idaho, United States · On-site

Mid level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Yard Management, Logistics, Team Leadership, Heavy Equipment Operation, Safety Compliance

Western States Equipment logoWestern States Equipment

Product Support Sales Representative

Nez Perce County, Idaho, United States · On-site

Mid level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Sales, Customer Relationship Management, Negotiation, Fleet Management, Strategic Account Planning

Western States Equipment logoWestern States Equipment

Welding Technician

Pocatello, Idaho, United States · On-site

Mid level

ESSENTIAL FUNCTIONS: Understands and performs with assistance all welding processes to repair and fabricate equipment, including but not limited to Stick, MIG, TIG, Dual Shield/Flux Core Wire, Sub arc, tin ware repair we…

Skills: Stick Welding, MIG Welding, TIG Welding, Dual Shield/Flux Core, Sub Arc Welding

Western States Equipment logoWestern States Equipment

Recruiter

Meridian, Idaho, United States · On-site

Mid level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: High Volume Recruiting, Sourcing, Candidate Screening, Applicant Tracking System, Relationship Building

Western States Equipment logoWestern States Equipment

Rental Equipment Technician

Meridian, Idaho, United States · On-site

Entry level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Diagnosis, Maintenance, Repair, Engine Repair, Undercarriage Repair

Western States Equipment logoWestern States Equipment

Sales Coordinator, Worksite Solutions

Meridian, Idaho, United States · On-site

Mid level

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Order Processing, Deal Coordination, Scheduling, Customer Communication, Pipeline Management

Western States Equipment logoWestern States Equipment

Product Performance Technician

Pasco, Washington, United States · On-site

$52k–$106k/yr

Senior

ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive…

Skills: Engine Troubleshooting, Powertrain Repair, Electrical Systems, Hydraulic Systems, HVAC Servicing

Western States Equipment logoWestern States Equipment

Payroll Specialist

Meridian, Idaho, United States · On-site

Mid level

On-the-job training, career development, competitive benefits, and amazing growth opportunities! Dig Heavy Equipment? Join our team today! ABOUT WESTERN STATES EQUIPMENT: Western States has a long legacy of providing qua…

Skills: Multi-state Payroll Processing, Payroll Auditing, Tax Compliance, Microsoft Excel, HRIS Systems

Western States Equipment logoWestern States Equipment

Marketing Retail Sales Rep, Product Support

Meridian, Idaho, United States · On-site

Mid level

WHY YOU’LL LIKE IT HERE: Recognized as one of the top private companies to work for, we put our employees first. We are fiercely committed to SAFETY and sending every employee, safely home, every single day. Our co…

Skills: Inside Sales, CRM Management, Account Stewardship, Lead Qualification, Negotiation

Western States Equipment logoWestern States Equipment

Facility Yard Lead

Flathead County, Montana, United States · On-site

Mid level

SUCCESS AT WESTERN STATES: Western State’s culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCE…

Skills: Yard Logistics, Facility Maintenance, Inventory Management, Safety Compliance, Customer Service

Western States Equipment logoWestern States Equipment

Rental Sales Representative

Flathead County, Montana, United States · On-site

Entry level

JOB SUMMARY: This position is responsible for initiating and maintaining customer contact with users of rental equipment for the area or products they are assigned. Influences customer contacts to use the products and/or…

Skills: Sales, Customer Service, Negotiation, Account Management, Territory Management

Western States Equipment logo

Marketing Manager I

Western States Equipment

Meridian, Idaho, United States • On-site

Apply
Mid level

Tired of cold applications?

Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.

  • Full-time
  • bachelor degree
  • Paid Time Off, Health Care Premium Option, Health Insurance, Dental Insurance, Vision Insurance, Wellness Dollars
  • Posted 3d ago
  • ~40 hrs/week

Responsibilities

Develop and implement short and long-term market strategies in collaboration with stakeholders to drive business results. Manage campaign performance, lead generation funnels, and brand identity for Western States and Caterpillar.

Requirements

Requires a minimum of two years of professional marketing or sales experience and a preferred bachelor's degree in Marketing, Business, or Communications. Must possess strong project management skills and the ability to travel overnight.

Full job description

ABOUT WESTERN STATES EQUIPMENT:

Western States has a long legacy of providing quality equipment and excellent service to customers.  Since 1956, our vision is to make our communities stronger, cleaner, and more productive, not just with our products and service – but through our people.  We are committed to:

  • The Power of our Purpose: “Building our Communities for a Better Tomorrow”
  • Performance through our Values: SAFETY, EXCELLENCE, TEAMWORK, INTEGRITY, ACCOUNTABLITY, and INNOVATION
  • Customer and Employee Care Commitments: Conveying Warm and Empathy, Actively Listening, Building Trust, and Saying Thank You

WHY YOU’LL LIKE IT HERE:

Recognized as one of the top private companies to work for, we put our employees first.  We are fiercely committed to SAFETY and sending every employee, safely home, every single day.  Our comprehensive benefits package and complete wellness programs include:

  • Three weeks of accrued PTO to start, increases with tenure
  • Company paid health care premium option for employees
  • Health, dental, and vision insurance
  • Wellness dollars
  • 401k with company match and profit sharing
  • Educational reimbursements, tool loans, and safety & tooling dollars
  • Employee Assistance Program
  • Paid Parental leave
  • Care Leave

WHAT WE’RE LOOKING FOR:

THINK-ACT-BE SAFE - At Western States, we empower every employee, every day to work and promote a safe environment to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable procedures and standards. This includes maintaining clean/clutter free personal work areas and wearing the required personal protective equipment (PPE) as identified in safety policy.

FULL SUMMARY

The Marketing Manager I works closely with Western States and Caterpillar stakeholders to develop short and long-term market strategies. Responsibilities include a general knowledge of marketing practices, campaign development, and budgeting to implement tactics with internal and external resources.  This role collaborates with the Vice President of Marketing, members within the marketing team, and business stakeholders to utilize current best practices, ensure strategic alignment, and drive top line business results.    

Marketing Strategy

  • Gathers feedback from different teams and ensure marketing activities align with business needs.
  • Provides regular updates to stakeholders about campaign progress and performance.
  • Works with teams to gather input for marketing content (e.g., sales team insights, product team details) and integrate this information into campaigns.
  • Presents strategy and campaigns to cross-functional teams.
  • Works alongside other departments to achieve shared goals.
  • Compiles marketing objectives from start to finish, utilizing support from Caterpillar and internal resources to achieve desired results.
  • Achieves organization goals by exploring non-traditional opportunities that add value to marketing tactics.
  • Coordinates and contributes to team discussions and decision-making processes in order to support and adapt content that works across various channels (e.g., repurposing blog content into social media posts or email newsletters).
  • Provides input in developing customer personas, customer segmentation and tracking product and solution performance in the market.
  • Utilizes appropriate level of understanding of marketing automation techniques and tools such as D365 Customer Insights & Journeys, HubSpot, Salesforce etc.

Reporting & Data Management

  • Collaborates on the Lead Opportunity Management funnel, facilitating web content and reporting to help the business understand campaign performance and optimize programs.
  • Compiles, collects and compares estimated costs and analyzing actual campaign performance with plans, forecasts and optimization opportunities.
  • Conducts basic market research to identify trends, customer needs, and competitor analysis.
  • Assists in collecting and reporting on campaign performance metrics.
  • Assists in developing customer personas, customer segmentation and tracking product and solution performance in the market.
  • Compiles and monitors expenditures and assess ROI on marketing campaigns.
  • Supports and collaborates with lead generation actions such ensuring proper call-to-actions and other online or in person lead generation activities.
  • Partners with stakeholders to manage inputs/resources and oversee the cleanliness and accuracy of prospect and customer data to include tracking and reporting progress.

Brand Management

  • Supports "Excellence" Programs and other WSECO initiatives.
  • Safeguards the Cat and Western States brand identities as established in the guidelines and expectations.
  • Assists in maintaining the product content library (e.g., product & solution descriptions, case studies, FAQs).

SKILLS, KNOWLEDGE, AND ABILITIES: 

  • Knowledge of marketing techniques, marketing segmentation, marketing automation, data analytics, and CRM platforms.
  • Excellent communication skills, both written and verbal with the ability to articulate well with a variety of people and departments.
  • Ability to independently set and manage priorities as well as stay organized while managing multiple projects and deadlines.
  • Strong project management skills, with emphasis on consultative management and teamwork with exceptional attention to detail.
  • Capable of developing and maintain effective working relationships with others.
  • Ability to travel overnight.
  • Aptitude to work as a change agent and implement innovative solutions to related business problems/opportunities.

 EDUCATION AND EXPERIENCE: 

  • Bachelor’s degree preferred. Marketing, Business, Communication or related experience preferred.
  • Minimum of two years in professional marketing or sales experience required, three years preferred. (Preference given to Equipment industry experience)
  • Must be able to communicate (speak, read, comprehend, write in English), Spanish would be a plus.

PHYSICAL CHARACTERISTICS: 

  • Frequent walking, standing, driving, pushing, pulling, lifting, bending, climbing, twisting and leaning required.
  • Must be able to lift a minimum of 35lbs.
  • Must be able to meet all safety requirements for applicable safety policies.

Disclaimer:  The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.  It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.

Related keywords

D365 Customer Insights & JourneysHubSpotSalesforceMarketing AutomationCRMLead Opportunity ManagementCustomer PersonasMarket ResearchROIBrand IdentityEquipment IndustryData ManagementCampaign PerformanceStrategic PlanningCross-functional Collaboration

About Western States Equipment

LinkedInVisit site

Building our communities for a better tomorrow.

Industry
Agriculture, Construction, Mining Machinery Manufacturing
Company size
1,001-5,000 employees
Founded
1956
Headquarters
Meridian, ID
LinkedIn followers
11,596

Western States Cat is the authorized Caterpillar Dealer for Idaho, eastern Washington, and Eastern Washington. Winner of numerous national honors, we achieved Caterpillar’s Gold Level Dealer Excellence multiple times. Stability, financial strength, fast response to market needs and a focus on customer support have made Western States Cat a nationally respected company. Our roots began in the 1930’s as Western Equipment, selling machinery, tools and general supplies to contractors in the Northwest and Intermountain regions. In 1956, Western Equipment became the authorized Caterpillar dealer for southern Idaho and eastern Wyoming. Growth came rapidly, and in 1985 Western Equipment combined with a sister dealership covering northern Idaho and eastern Washington to form a single company. The new name, Western States Equipment Company, more accurately described the growing service territory. Western States Equipment has a proud history of acquisition and growth. What began as four service branches has grown into a much larger, award-winning organization. The company now covers an area over 191,000 miles with 17 general line and truck engine branches, and 15 Cat® Rental Stores.

Offices: 500 E. Overland Road, Meridian, ID 83642, US · 10780 N Highway 95, Hayden, ID 83835, US · 3500 Highway 93 S, Kalispell, MT 59901, US · 2100 Frontier Loop, Pasco, WA 99301, US · 1200 Foote Dr, Idaho Falls, ID 83402, US

SalesCommercialIndustrialRental
View all jobs at Western States Equipment

About Western States Equipment

LinkedInVisit site

Building our communities for a better tomorrow.

Industry
Agriculture, Construction, Mining Machinery Manufacturing
Company size
1,001-5,000 employees
Founded
1956
Headquarters
Meridian, ID
LinkedIn followers
11,596

Western States Cat is the authorized Caterpillar Dealer for Idaho, eastern Washington, and Eastern Washington. Winner of numerous national honors, we achieved Caterpillar’s Gold Level Dealer Excellence multiple times. Stability, financial strength, fast response to market needs and a focus on customer support have made Western States Cat a nationally respected company. Our roots began in the 1930’s as Western Equipment, selling machinery, tools and general supplies to contractors in the Northwest and Intermountain regions. In 1956, Western Equipment became the authorized Caterpillar dealer for southern Idaho and eastern Wyoming. Growth came rapidly, and in 1985 Western Equipment combined with a sister dealership covering northern Idaho and eastern Washington to form a single company. The new name, Western States Equipment Company, more accurately described the growing service territory. Western States Equipment has a proud history of acquisition and growth. What began as four service branches has grown into a much larger, award-winning organization. The company now covers an area over 191,000 miles with 17 general line and truck engine branches, and 15 Cat® Rental Stores.

Offices: 500 E. Overland Road, Meridian, ID 83642, US · 10780 N Highway 95, Hayden, ID 83835, US · 3500 Highway 93 S, Kalispell, MT 59901, US · 2100 Frontier Loop, Pasco, WA 99301, US · 1200 Foote Dr, Idaho Falls, ID 83402, US

SalesCommercialIndustrialRental
View all jobs at Western States Equipment

Similar companies hiring

Badger Infrastructure Solutions (26)PIPESTONE (25)Pattison Agriculture (15)Netafim (11)C & B Ag (9)Ziegler Caterpillar (9)Midwest Livestock Systems, LLC (4)Sydenstricker Nobbe Partners John Deere (3)BinSentry (3)Seven Peaks Fence and Barn (3)Monroe Tractor & Implement Co. (2)K.C. Nielsen LTD (2)
Clera home

Your AI-talent agent. Connecting talents with dream jobs.

Earn $5,000

Tools

  • Salary Calculator
  • Resume Review

Explore

  • Jobs
  • Companies
  • Acquihire
  • Referral

Company

  • Manifesto
  • Engineering
  • We are hiring!
  • FAQs
  • Blog
  • Press

Tools

  • Salary Calculator
  • Resume Review

Explore

  • Jobs
  • Companies
  • Acquihire
  • Referral

Company

  • Manifesto
  • Engineering
  • We are hiring!
  • FAQs
  • Blog
  • Press

© 2026 Clera Labs, Inc.

PrivacyTermsBug Bounty