Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: New Business Development, Project Management, Stakeholder Management, Salesforce, CRM
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: Creative leadership, Strategic vision, Team management, Mentorship, Brand identity
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: Graphic design, Adobe creative suite, Typography, Color theory, Visual communication
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: Graphic design, Adobe creative suite, Typography, Color theory, Visual communication
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: Copywriting, Creative writing, Ideation, Digital landscape expertise, Microsoft Office
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Social Media Account Manager - Maternity Cover (Freelance)
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: Content Creation, Community Management, Social Media Strategy, Video Production, CapCut
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
Skills: Media Analytics, Data Storytelling, Tableau, Smartsheet, Advanced Excel
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Full-time
Posted 8d ago
~40 hrs/week
Responsibilities
The Digital Partner Marketing Manager will translate Microsoft solution priorities into executable go-to-market plans and drive partner campaign activation. They are responsible for managing partner relationships, tracking performance metrics, and ensuring campaign impact is measurable and aligned with business outcomes.
Requirements
Candidates must have 8–10+ years of experience in B2B, digital, or partner marketing, preferably within the tech or Microsoft ecosystem. Strong proficiency in building GTM strategies, managing cross-functional stakeholders, and utilizing data-driven insights for performance reporting is required.
Full job description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
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Role: Digital Partner Marketing Manager Location: Mumbai,Gurgaon
About Us:
VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.
Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
Define target audiences, value proposition, messaging and channel strategy
Simplify complex partner strategies into focused, outcome-oriented plans
Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
Campaign Activation & Execution
Guide partners to launch and execute campaigns quickly using available assets and programs
Support end-to-end campaign activation (planning → execution → optimization)
Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
Drive repeatable execution models across the partner portfolio
Pipeline & Performance Accountability
Drive partner activity toward pipeline generation and opportunity creation
Track performance across funnel metrics (leads, referrals, pipeline)
Use dashboards and data insights to recommend next best actions
Ensure campaign impact is measurable and tied to business outcomes
Partner Relationship & Influence
Act as a trusted advisor to partner marketing and leadership teams
Build strong, ongoing relationships with a portfolio of partners (15-20)
Influence partner priorities without authority, guiding focus toward highest-impact activities
Lead partner meetings and workshops with confidence and clarity
Highly Organized & Scalable Operator
Manages multiple partners without loss of quality or cadence
Uses frameworks, checklists and dashboards to scale impact
Comfortable operating in structured, high-volume environments
Data-Driven & Insight-Led
Interprets metrics and translates them into actions
Uses data to prioritize and optimize efforts
Focuses on outcomes, not activity
Adaptable & Fast Learner
Thrives in ambiguity and evolving partner contexts
Quickly absorbs new technologies, offers and GTM motions
Continuously improves approach based on feedback and results
Skills & Competencies:
8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
Experience building and executing GTM or demand generation strategies
Strong understanding of marketing funnel, campaign execution and performance metrics
Demonstrated stakeholder management across cross-functional teams
Experience working with data, dashboards or marketing performance reporting tools
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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Related keywords
Digital MarketingPartner MarketingGo-To-MarketB2BMicrosoftISVSICSPDemand GenerationCampaign ManagementData-DrivenPerformance ReportingStakeholder ManagementMarketing FunnelStrategic PlanningChannel Strategy
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
Offices: 3 WTC 175 Greenwich Street, New York, New York, US · Kansas City, Missouri, US · London, GB · Sao Paulo, BR · Singapore, SG
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
Offices: 3 WTC 175 Greenwich Street, New York, New York, US · Kansas City, Missouri, US · London, GB · Sao Paulo, BR · Singapore, SG