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About this Role We're looking for a Performance Director (Paid Media) to lead paid media strategy and execution across Valerie's portfolio of ecommerce brands. You'll own the overall media budget, performance strategy, a…
Skills: Paid media strategy, Performance marketing, Meta Ads, Google Ads, TikTok Ads
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About this Role We're looking for a Creative Brand Lead to drive the execution of creative projects across multiple e-commerce brands. You'll work closely with Creative, Brand, Product, Operations, Supply Chain, and exte…
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About this Role We're looking for a Frontend Web Developer to build fast, modern, and highly interactive web experiences that reflect Valerie's premium brand. You'll work closely with Product, Design, Brand, and Marketin…
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On-site
Don't see a role that matches your experience? We're always looking for exceptional people who are excited about building, solving meaningful problems, and making an impact. If you've explored our open roles and don't se…
Skills: Problem Solving, Ownership, Proactivity, Continuous Learning, Collaboration
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You will lead paid media strategy and execution across a portfolio of ecommerce brands, managing budgets and buying teams across multiple acquisition channels. You will collaborate with cross-functional teams to drive profitable growth through experimentation and data-backed decision-making.
Candidates must have 8+ years of experience in performance marketing, including at least 4 years in a leadership role managing paid media teams. A deep understanding of ecommerce growth metrics, attribution frameworks, and major advertising platforms like Google, Meta, and TikTok is required.
We're looking for a Performance Director (Paid Media) to lead paid media strategy and execution across Valerie's portfolio of ecommerce brands. You'll own the overall media budget, performance strategy, and buying team across Meta, Google, TikTok, Amazon, and emerging acquisition channels, ensuring every dollar spent contributes to profitable growth.
You'll work closely with Creative, Analytics, Product, AI, Finance, and Brand teams to continuously improve acquisition performance through experimentation, better decision-making, and world-class execution. Success in this role isn't measured by how many campaigns are launched or reports are shared; it's measured by how consistently our brands scale profitably, how quickly winning ideas are identified, and how effectively the team turns performance insights into business growth.
You naturally balance strategic leadership with being hands-on in ad accounts when the business needs it.
You enjoy making commercial decisions backed by data, balancing growth, profitability, and long-term brand success.
You know how Meta, Google, TikTok, Amazon, and other acquisition channels work together to build a scalable growth engine.
You thrive in fast-moving environments where testing, learning, and adapting happen every day.
You enjoy building high-performing teams, coaching buyers, and creating a culture of accountability and continuous improvement.
You proactively identify opportunities, spot performance risks early, and solve problems before they become blockers.
You can confidently communicate complex performance insights to founders and leadership in a simple, actionable way.
You enjoy building systems, frameworks, and processes that help multiple brands grow faster rather than simply managing campaigns.
8+ years of experience in performance marketing, including at least 4 years leading or managing paid media teams.
Strong experience managing large paid media budgets across Meta, Google, TikTok, Amazon, or other ecommerce acquisition channels.
Deep understanding of Google Ads, including Search, Shopping, Performance Max, and YouTube.
Experience working with TikTok Ads and performance-driven creative strategies.
Strong understanding of ecommerce growth metrics including ROAS, CAC, MER, LTV, contribution margin, and profitability.
Experience with attribution, GA4, Google Tag Manager, Conversion API, server-side tracking, and measurement frameworks.
Proven experience scaling ecommerce or DTC brands through structured experimentation and performance marketing.
Excellent leadership, communication, and stakeholder management skills.
Comfortable working closely with Creative, Analytics, Product, AI, Finance, and Brand teams.
Ability to lead both strategically and operationally, making high-level decisions while remaining close to campaign performance.
Experience scaling multiple ecommerce brands across different international markets.
Experience with Amazon Ads or marketplace advertising.
Experience building experimentation frameworks across creative, landing pages, bidding strategies, and audience testing.
Familiarity with Looker Studio, automation workflows, AI-driven optimisation, or advanced reporting systems.
Experience working within founder-led startups or high-growth businesses.
Experience building playbooks and operating systems that improve performance across multiple teams.
You prefer managing people without staying close to campaign performance and data.
You see paid media as campaign execution rather than a commercial growth function.
You rely on others to identify problems instead of proactively finding opportunities and risks.
You're uncomfortable making decisions based on experimentation, testing, and changing priorities.
You prefer highly structured environments where growth strategies rarely evolve.
You're uncomfortable owning business outcomes, advertising budgets, and team performance simultaneously.
The best time to join Valerie was yesterday. The next best time is now 🤓
👋Our Hiring Process
We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.
Our process typically includes:
Introductory conversation with our Talent team <> 30 mins
Hiring Manager interview <> 30-45 mins
Role-specific assessment or practical exercise (where applicable)
Cross-functional or stakeholder interviews <> 30-45 mins
Final conversation with leadership <> 30-45 mins
We'll always let you know what to expect before each stage.
💪🏾What You Can Expect
Meaningful work with visible impact
High ownership from day one
Collaboration with experienced founders, operators, and specialists
A team that values curiosity, initiative, and continuous improvement
Competitive compensation and the tools you need to do your best work
Opportunities to grow as Valerie grows
Born of spirit and grit.
Share Our Drive for Scaling Businesses? Valerie is a launchpad for ambitious minds - builders, creators, and problem-solvers who don’t just follow the market but shape it. We believe founders and commerce fuel economies, drive opportunities, and create generational wealth - not just for individuals, but for families and communities worldwide. And we’re here to turn passion into impact. We’re building a company that finds and backs high-potential founders- the ones overlooked by big capital, ignored by industry, or underestimated by the system. We partner with them to test, scale, and blow up their businesses. But to do that, we need the right people in our own ranks. At Valerie, we’re built on fairness, talent, and performance - a team of operators who share the entrepreneurial spirit and grit of founders. If you’re driven by solving real problems and helping others scale, you’ll fit right in. We believe in: - Merit over politics - Performance over outdated processes - Skills over hierarchy Join Us If You: - Want to craft your skills alongside top experts in digital marketing, performance, creative, tech, investment, and capital funding. - Prefer remote-first, high-autonomy work over being chained to a desk from 9-5. - Thrive in a fast-moving, results-driven culture built for entrepreneurs, not bureaucrats. We’re building for the bold - only those with the grit, ambition, and mindset of a founder. If that’s you, Valerie can take your career to the next level.
Offices: 1 Tampines North Drive 1, #06-08 T-Space, Singapore, 528559, SG · Level 17 World Trade Center Khalifa Bin Zayed the First Street, Abu Dhabi, AE
Born of spirit and grit.
Share Our Drive for Scaling Businesses? Valerie is a launchpad for ambitious minds - builders, creators, and problem-solvers who don’t just follow the market but shape it. We believe founders and commerce fuel economies, drive opportunities, and create generational wealth - not just for individuals, but for families and communities worldwide. And we’re here to turn passion into impact. We’re building a company that finds and backs high-potential founders- the ones overlooked by big capital, ignored by industry, or underestimated by the system. We partner with them to test, scale, and blow up their businesses. But to do that, we need the right people in our own ranks. At Valerie, we’re built on fairness, talent, and performance - a team of operators who share the entrepreneurial spirit and grit of founders. If you’re driven by solving real problems and helping others scale, you’ll fit right in. We believe in: - Merit over politics - Performance over outdated processes - Skills over hierarchy Join Us If You: - Want to craft your skills alongside top experts in digital marketing, performance, creative, tech, investment, and capital funding. - Prefer remote-first, high-autonomy work over being chained to a desk from 9-5. - Thrive in a fast-moving, results-driven culture built for entrepreneurs, not bureaucrats. We’re building for the bold - only those with the grit, ambition, and mindset of a founder. If that’s you, Valerie can take your career to the next level.
Offices: 1 Tampines North Drive 1, #06-08 T-Space, Singapore, 528559, SG · Level 17 World Trade Center Khalifa Bin Zayed the First Street, Abu Dhabi, AE
