Minneapolis, Minnesota, United States · On-site
$193k–$227k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Credit card acquisition, Direct marketing, Strategic planning, Audience segmentation, Predictive modeling
Brea, California, United States · Hybrid
$105k–$124k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Project Management, Stakeholder Leadership, Mobile Banking, Online Banking, Digital Experience Support
Gig Harbor, Washington, United States · On-site
$24/hr–$30/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship Building, Customer Service, Retail Banking, Digital Banking Proficiency, Financial Needs Assessment
Saint Paul, Minnesota, United States · On-site
$127k–$155k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Contract Negotiation, Structured Finance, Documentation Review, Risk Assessment, KYC
Los Angeles, California, United States · Hybrid
$169k–$207k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship management, Networking, Business development, Wealth management, Financial advisory
Owensboro, Kentucky, United States · Hybrid
$20/hr–$20/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Mortgage Servicing, Tax Servicing, Escrow Administration, Lien Research, Analytical Skills
Tempe, Arizona, United States · Hybrid
$112k–$136k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Sales Management, Relationship Management, Coaching, Business Development, Small Business Banking
Hopkins, Minnesota, United States · Hybrid
$120k–$141k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Digital analytics, Software engineering, JavaScript, SQL, Adobe Analytics
Chennai, Tamil Nadu, India · On-site
At U.S. Bancorp India, we’re on a journey to do our best. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bancorp India gives you a wid…
Skills: Application Development, System Design, Requirements Gathering, Unit Testing, Technical Documentation
Phoenix, Arizona, United States · On-site
$20/hr–$24/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship Management, Customer Service, Financial Counseling, Digital Banking Proficiency, Retail Banking
Clayton, Missouri, United States · On-site
$28/hr–$37/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Account Opening, Private Wealth Management, Client Service, Problem Resolution, Microsoft Office
Minneapolis, Minnesota, United States · Hybrid
$127k–$149k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Agile Coaching, Agile Portfolio Management, Product Discovery, OKRs, Jira
Jacksonville, Florida, United States · Hybrid
$104k–$127k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Corporate Trust, Investment Instruments, Account Management, Trust Operations, Project Management
Santa Fe, New Mexico, United States · Hybrid
$75k–$92k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship Management, Business Development, Analytical Skills, Problem-solving, Credit Administration
Tempe, Arizona, United States · Hybrid
$133k–$157k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Contract Drafting, Contract Negotiation, Corporate Finance, Municipal Finance, Structured Finance
New York, New York, United States · Hybrid
$186k–$219k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Credit Risk Management, Credit Approval, Capital Markets Transactions, Risk Analysis, Structuring
Los Angeles, California, United States · On-site
$23/hr–$28/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship Management, Retail Banking, Customer Service, Digital Banking Proficiency, Financial Counseling
Illinois, United States · Remote OK
$134k–$164k/yr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Consultative Selling, Solutions-Based Selling, Technical Analysis, Client Presentations, Proposal Development
Chino, California, United States · On-site
$25/hr–$31/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship Management, Retail Banking, Customer Service, Financial Counseling, Digital Banking Proficiency
Topeka, Kansas, United States · On-site
$20/hr–$23/hr
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak…
Skills: Relationship Management, Retail Banking, Customer Service, Digital Banking Proficiency, Financial Counseling
Minneapolis, Minnesota, United States • On-site
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
The Head of Direct Marketing will lead the development and execution of customer acquisition strategies for the credit card portfolio to drive profitable growth. This role involves managing paid media channels, optimizing acquisition funnels, and leveraging advanced analytics and AI to refine targeting and conversion.
Candidates must have at least 10 years of banking experience and 5 years of management experience, along with a bachelor's or MBA degree. Strong leadership, analytical, and strategic management skills are essential for this role.
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
We are seeking a strategic and people-focused Head of Direct Marketing for the Credit Card department, responsible for driving our next stage of customer growth through innovative and effective direct marketing channels. This customer-centric leader will deliver acquisition growth across the U.S. Bank credit card portfolio by managing audience creation of deepening and prospecting models, leading strategic investment decisions across paid marketing channels and have a focused-on lens on full-funnel optimization to scale growth efficiently. The ideal candidate will demonstrate a proven expertise in acquisition funnel management and a passion for driving organic growth.
This person will work with USB colleagues and 3rd parties to build the strategic roadmap to acquire new card members profitably and at scale. They will identify, size, and prioritize acquisition investments, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion across our U.S. Bank Branded Consumer Cards, Small Business cards, and our Partner Cards.
This leader should have strong knowledge of audience and analytical tools to reach the right customers and prospects, at the right moment, with the right product. They will partner closely with internal stakeholders and a creative center of excellence to build alignment between audience, paid investments and messaging to maximize performance.
The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, direct mail, and funnel optimization.
This position reports directly to the Head of Credit Card Marketing and leads a team of direct marketing professionals within the credit card department.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $193,035.00 - $227,100.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies. We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.
Offices: 800 Nicollet Mall, Minneapolis, MN 55402, US · 425 Walnut St, Cincinnati, OH 45202, US
At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies. We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.
Offices: 800 Nicollet Mall, Minneapolis, MN 55402, US · 425 Walnut St, Cincinnati, OH 45202, US
