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Skills: Digital Media Planning, Partner Negotiations, Integrated Marketing Communication, Campaign Management, Ad Serving Technology
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Associate Director, Data Management & Visualization
New York, New York, United States · On-site
$110k–$130k/yr
Senior
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Skills: Digital Marketing, PPC, Media Planning, Strategy, Data Analysis
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Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across …
Skills: Negotiation, Media Planning, Budget Allocation, Microsoft Excel, Microsoft Word
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Skills: Audience Analytics, Digital Media Planning, Data-Driven Insights, Ad Tech Platforms, Project Management
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$80k–$90k/yr
Full-time
Medical Coverage, Dental Coverage, 401(k) Plans, Flex Spending, Life Insurance, Disability
Posted 110d ago
~40 hrs/week
Responsibilities
Lead a team of negotiators and associates to develop and execute digital media plans from inception to completion. Manage client relationships, oversee partner negotiations, and identify non-traditional partnership opportunities to maximize brand impact.
Requirements
Requires 4+ years of experience in digital media planning and proficiency with ad serving technologies like DoubleClick DART and Atlas DMT. Candidates must demonstrate the ability to develop integrated marketing plans and manage team workloads effectively.
Full job description
Business Overview
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I’s in Initiative and these represent our core values and behaviors.
INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Position Summary
The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.
Responsibilities
Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
Maintain daily client contact, manage requests, and foster relationships with media partners
Present plan recommendations, identify new opportunities, and collaborate with internal teams
Act as a key liaison, mentor associates, and ensure high-quality work standards
Lead strategic media planning, participate in KPI and RFP development
Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.
Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.
Required Skills & Experience
Fundamental understanding of media tools as well as syndicated tools
Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
Ability to delegate and oversee Associates and Negotiators workload
Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
Experience across a variety of media channels
Desired Skills & Experience
Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
Ability to communicate concisely and clearly both orally and in writing
4+ years of experience in digital media planning
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].
Salary Range
$80,000—$90,000 USD
Related keywords
Digital PartnershipsMedia PlanningDouble Click DARTAtlas DMTMedia MindcomScoreMedia MetrixNielsen NetView@PlanNetRatingsKPIsRFPAd OpsMarketplace IntelligenceOwned MediaEarned Media
A people-first, intelligence-driven global network empowering brands to their full potential.
Industry
Advertising Services
Company size
201-500 employees
Founded
1955
Headquarters
Sydney, NSW
LinkedIn followers
22,254
Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things.
Universal McCann (UM) is Australia's most awarded media agency.
UM Australia has offices in Sydney, Melbourne, Brisbane and Canberra and employs more than 300 people. The agency is among the three largest in Australia, with annual media billings in excess of A$800 million.
UM's clients include AMEX, Australian Government, ING, Kmart, Mattel, Energizer, and more.
UM have been winning awards for our work and people for many years. Most recently, in 2021 UM won Campaign Asia Agency of the Year.
UM is always interested to connect with prospective clients and talented people who are looking to join its growing team. Feel free to reach out and start a conversation.
Offices: 100 Chalmers Street, Level 2, Sydney, NSW 2010, AU · 15 William St, Level 9, Melbourne, Victoria 3000, AU · 29 Doggett St, Level 1, Fortitude Valley, Queensland 4005, AU · 54 Marcus Clarke St, Level 3, City, Australian Capital Territory 2601, AU
Media StrategyMedia PlanningMedia BuyingAdvertisingSearch Engine MarketingProgrammatic Media BuyingDigital MediaSocial Mediaand Digital Data and Technology
A people-first, intelligence-driven global network empowering brands to their full potential.
Industry
Advertising Services
Company size
201-500 employees
Founded
1955
Headquarters
Sydney, NSW
LinkedIn followers
22,254
Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things.
Universal McCann (UM) is Australia's most awarded media agency.
UM Australia has offices in Sydney, Melbourne, Brisbane and Canberra and employs more than 300 people. The agency is among the three largest in Australia, with annual media billings in excess of A$800 million.
UM's clients include AMEX, Australian Government, ING, Kmart, Mattel, Energizer, and more.
UM have been winning awards for our work and people for many years. Most recently, in 2021 UM won Campaign Asia Agency of the Year.
UM is always interested to connect with prospective clients and talented people who are looking to join its growing team. Feel free to reach out and start a conversation.
Offices: 100 Chalmers Street, Level 2, Sydney, NSW 2010, AU · 15 William St, Level 9, Melbourne, Victoria 3000, AU · 29 Doggett St, Level 1, Fortitude Valley, Queensland 4005, AU · 54 Marcus Clarke St, Level 3, City, Australian Capital Territory 2601, AU
Media StrategyMedia PlanningMedia BuyingAdvertisingSearch Engine MarketingProgrammatic Media BuyingDigital MediaSocial Mediaand Digital Data and Technology